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I am a Digital Marketing Leader with over 12 years of experience specializing in Digital and Performance Marketing for D2C and E-Commerce Marketplaces. Throughout my career, I have successfully managed digital strategy, campaign planning, budget optimization, and led teams across renowned brands like Chicco, Hero Electronix, Complan, and many others. I have strong expertise in SEM, social media, influencer marketing, Google Analytics, and marketplace strategies. I am passionate about driving measurable results and enjoy collaborating with cross-functional teams to deliver impactful marketing campaigns that contribute to business growth.…I am a Digital Marketing Leader with over 12 years of experience specializing in Digital and Performance Marketing for D2C and E-Commerce Marketplaces. Throughout my career, I have successfully managed digital strategy, campaign planning, budget optimization, and led teams across renowned brands like Chicco, Hero Electronix, Complan, and many others. I have strong expertise in SEM, social media, influencer marketing, Google Analytics, and marketplace strategies. I am passionate about driving measurable results and enjoy collaborating with cross-functional teams to deliver impactful marketing campaigns that contribute to business growth.

Anuj Shrivastava

Digital Marketer, Performance Marketer, Marketing Strategist, +2

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I am a Digital Marketing Leader with over 12 years of experience specializing in Digital and Performance Marketing for D2C and E-Commerce Marketplaces. Throughout my career, I have successfully managed digital strategy, campaign planning, budget optimization, and led teams across renowned brands like Chicco, Hero Electronix, Complan, and many others. I have strong expertise in SEM, social media, influencer marketing, Google Analytics, and marketplace strategies. I am passionate about driving measurable results and enjoy collaborating with cross-functional teams to deliver impactful marketing campaigns that contribute to business growth.…I am a Digital Marketing Leader with over 12 years of experience specializing in Digital and Performance Marketing for D2C and E-Commerce Marketplaces. Throughout my career, I have successfully managed digital strategy, campaign planning, budget optimization, and led teams across renowned brands like Chicco, Hero Electronix, Complan, and many others. I have strong expertise in SEM, social media, influencer marketing, Google Analytics, and marketplace strategies. I am passionate about driving measurable results and enjoy collaborating with cross-functional teams to deliver impactful marketing campaigns that contribute to business growth.

Available to hire

I am a Digital Marketing Leader with over 12 years of experience specializing in Digital and Performance Marketing for D2C and E-Commerce Marketplaces. Throughout my career, I have successfully managed digital strategy, campaign planning, budget optimization, and led teams across renowned brands like Chicco, Hero Electronix, Complan, and many others.

I have strong expertise in SEM, social media, influencer marketing, Google Analytics, and marketplace strategies. I am passionate about driving measurable results and enjoy collaborating with cross-functional teams to deliver impactful marketing campaigns that contribute to business growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital & Performance Marketing Manager at Hero Electronix (Qubo)

November 1, 2022 - July 25, 2025

Delivered monthly sales of ₹10-10.5 Cr with ad spends of ₹1.75 Cr. Achieved 40-50% improvement in ROAS within a year. Launched Dash Cam & Security Camera on Amazon and brought it to Best Seller position in 2 months.

Senior Manager - Digital & Performance Marketing at ARTSANA GROUP (Chicco)

November 1, 2022 - Present

Managing end-to-end digital strategy, implementation & delivering monthly sales of Rs. 12-12.5 Cr with ad spends of ₹1.70 Cr. Leading D2C and e-commerce campaigns across Amazon, Flipkart, SEM, social, programmatic, video, and display. Supervising a team of 2 people internally and agencies for handling Marketplaces and D2C efforts.

Digital Marketing Manager at ZYDUS WELLNESS (ZYDUS GROUP)

November 1, 2021 - July 25, 2025

Planned & managed digital strategies, brand websites for Complan, Glucon-D, SugarFree, Everyuth, Nutralite, Nycil. Awarded E4M Bronze award (Sugar Free, Everyuth) and Campaign India Digital Crest Bronze award (Nutralite).

Senior Manager – Paid Media at Publicis Groupe

March 1, 2019 - July 25, 2025

Handled digital campaigns for Aviva Life Insurance, Honeywell, Vistara, Oracle, BigMuscle Nutrition. Achieved ROI of 5-6x and reduced CPL to ₹70-75 for Aviva. Managed MTV & Gaana Brand Integration for BigMuscle.

Manager – Media Planning & Buying at GroupM

April 1, 2018 - July 25, 2025

Planned & implemented digital strategy for Bose, Subway, MakeMyTrip, Royal Enfield, Shell, Indeed. Achieved 1.2% CTR on Programmatic YouTube campaign for MMT. Managed Bose Brand Channel on Wynk & Saavn with 2 Million Reach.

Manager – Digital Marketing at Adronik Media Pvt. Ltd.

December 31, 2016 - July 25, 2025

Led digital strategy for Bajaj Finserv, PowertoSME, Faircent, Truecaller. Achieved 300,000+ installs for Bajaj Finserv with ROI 4.5-5x.

Assistant Manager – Digital Marketing at ARM Digital Media Pvt. Ltd.

June 30, 2013 - July 25, 2025

Planned & implemented SEM, GDN campaigns for clients like T-Series and RummyCircle.