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Hi, I'm Siana Slavova, a Senior Digital Marketing Manager with over 10 years of experience specializing in developing and executing marketing strategies that boost brand recognition and drive client acquisition. I am passionate about leveraging data, automation, and multi-channel campaigns to create meaningful engagement and sales growth. I enjoy leading projects that integrate marketing and sales initiatives, working closely with diverse teams to ensure alignment and effective communication. Outside of work, I like to stay updated on the latest digital marketing trends and tools to continuously optimize performance.…Hi, I'm Siana Slavova, a Senior Digital Marketing Manager with over 10 years of experience specializing in developing and executing marketing strategies that boost brand recognition and drive client acquisition. I am passionate about leveraging data, automation, and multi-channel campaigns to create meaningful engagement and sales growth. I enjoy leading projects that integrate marketing and sales initiatives, working closely with diverse teams to ensure alignment and effective communication. Outside of work, I like to stay updated on the latest digital marketing trends and tools to continuously optimize performance.

Siana Slavova

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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Hi, I'm Siana Slavova, a Senior Digital Marketing Manager with over 10 years of experience specializing in developing and executing marketing strategies that boost brand recognition and drive client acquisition. I am passionate about leveraging data, automation, and multi-channel campaigns to create meaningful engagement and sales growth. I enjoy leading projects that integrate marketing and sales initiatives, working closely with diverse teams to ensure alignment and effective communication. Outside of work, I like to stay updated on the latest digital marketing trends and tools to continuously optimize performance.…Hi, I'm Siana Slavova, a Senior Digital Marketing Manager with over 10 years of experience specializing in developing and executing marketing strategies that boost brand recognition and drive client acquisition. I am passionate about leveraging data, automation, and multi-channel campaigns to create meaningful engagement and sales growth. I enjoy leading projects that integrate marketing and sales initiatives, working closely with diverse teams to ensure alignment and effective communication. Outside of work, I like to stay updated on the latest digital marketing trends and tools to continuously optimize performance.

Available to hire

Hi, I’m Siana Slavova, a Senior Digital Marketing Manager with over 10 years of experience specializing in developing and executing marketing strategies that boost brand recognition and drive client acquisition. I am passionate about leveraging data, automation, and multi-channel campaigns to create meaningful engagement and sales growth.

I enjoy leading projects that integrate marketing and sales initiatives, working closely with diverse teams to ensure alignment and effective communication. Outside of work, I like to stay updated on the latest digital marketing trends and tools to continuously optimize performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Italian

Fluent

Work Experience

Growth Marketing Manager at Obelis Group, Brussels, BE

January 1, 2019 - Present

Executed and managed global digital marketing projects including email strategy development, enhancing positioning, and coordinating product-related messaging. Oversaw lifecycle of diverse digital marketing materials ensuring consistent brand identity, SEO performance, and clear communication which improved online visibility. Led high-impact digital marketing campaigns with performance analysis, consistently meeting or exceeding KPIs such as open rates, CTR, and conversions. Developed and executed comprehensive content marketing strategies with briefing product content for audience education. Collaborated extensively with internal teams like regulatory, sales, and compliance to ensure alignment and effective communication across global initiatives.

Lead Generation & CRM Senior Specialist at Copernico Group/ IWG, Brussels, BE

December 31, 2018 - July 25, 2025

Focused on customer acquisition and conversion including optimization of digital channels. Drove CRM adoption, implementation, and improvement focusing on quality of data and client acquisition. Implemented and optimized marketing campaigns. Managed reporting, monthly analytics, and budgets. Organized community events to drive engagement and brand awareness.

Account Management Specialist at Copernico Group/ IWG, Milan, IT

December 31, 2012 - July 25, 2025

Established and built long-term client relationships. Addressed clients’ concerns and resolved issues promptly. Identified and pursued revenue opportunities with clients. Liaised with clients to assess needs and formulate insights.