Amani Durrani

Regularly exceeded weekly sales targets by 15-20% through strong product knowledge, personalised customer service, and effective upselling techniques. Provided exceptional customer service by actively listening to clients' needs, offering tailored makeup demonstrations to enhance the in-store experience. Conducted daily store operations, including opening and closing procedures, cash handling, and maintaining store security protocols. Played a key role in training new team members on MAC product lines, sales techniques, and customer service standards, leading by example to foster a high-performance culture.

Led the creation of comprehensive digital marketing strategies that increased client ROI by 30% over 12 months. Conducted in depth market analysis, identifying emerging trends and opportunities that contributed to a 20% increase in market share for clients. Improved organic search rankings, achieving a 50% increase in website traffic through targeted SEO strategies and content optimization efforts. Utilised analytics tools (Google Analytics, SEMrush) to track campaign performance, making data driven recommendations that improved overall campaign effectiveness.

Creating a strategic social media plan for the brand that coordinates with company's requirement to achieve followers on Instagram (0-700k+ followers). Monitoring and reporting analytics from all social platforms, including responding to any queries on the page by offering customer service. Detecting KPIs tailored to the company's business objectives, setting ambitious but achievable goals & making a plan for the next quarter. Managing a regular schedule for content using various social media management tools e.g. Panoply, Display Purposes, Copy AI.