I am a results-driven professional with experience in Digital Marketing and CRM Analysis. I combine efficiency, responsibility, and leadership with a passion for teamwork and continuous learning, especially exploring cutting-edge technologies and tools. I enjoy managing SEO strategies, CRM systems, and email marketing campaigns while building strong relationships with clients and team members. Currently, I am expanding my skills through a Master’s program in International Business at the University of Barcelona. I have a background in Economics and Business Administration from the University of Havana and hands-on experience as an SEO Account Manager, CRM Analyst, and IT Talent Acquisition Intern. I am enthusiastic about applying my diverse skills to contribute to organizational success and growth.

Daniela González Fernández

I am a results-driven professional with experience in Digital Marketing and CRM Analysis. I combine efficiency, responsibility, and leadership with a passion for teamwork and continuous learning, especially exploring cutting-edge technologies and tools. I enjoy managing SEO strategies, CRM systems, and email marketing campaigns while building strong relationships with clients and team members. Currently, I am expanding my skills through a Master’s program in International Business at the University of Barcelona. I have a background in Economics and Business Administration from the University of Havana and hands-on experience as an SEO Account Manager, CRM Analyst, and IT Talent Acquisition Intern. I am enthusiastic about applying my diverse skills to contribute to organizational success and growth.

Available to hire

I am a results-driven professional with experience in Digital Marketing and CRM Analysis. I combine efficiency, responsibility, and leadership with a passion for teamwork and continuous learning, especially exploring cutting-edge technologies and tools. I enjoy managing SEO strategies, CRM systems, and email marketing campaigns while building strong relationships with clients and team members.

Currently, I am expanding my skills through a Master’s program in International Business at the University of Barcelona. I have a background in Economics and Business Administration from the University of Havana and hands-on experience as an SEO Account Manager, CRM Analyst, and IT Talent Acquisition Intern. I am enthusiastic about applying my diverse skills to contribute to organizational success and growth.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

IT Talent Acquisition Analyst (Internship) at Vortech group
July 31, 2025 - July 25, 2025
Supported and guided candidates throughout their recruitment journey, building real human connections beyond job placements.
SEO Account Manager/ CRM Specialist and Manager / Email Marketing Specialist at Qode Media
February 28, 2025 - July 25, 2025
Developed and managed SEO and local SEO strategies. Managed Client/Team Members relationships as main point of contact. Generated monthly SEO reports and tracked account progress using tools like Google Analytics, Search Console, and SEMrush. Managed and optimized Google Business Profiles. Set up and managed High Level and company’s personal CRM accounts. Planned tasks and designated specialists for each CRM account. Managed email marketing campaigns, created campaign content, ran A/B tests, and analyzed KPIs and reports.
Insurance Broker (Freelance) at Occident
July 1, 2024 - Present
Sell, update, and manage different types of insurance.
Professor of the Department of Business Studies at Economics Faculty, University of Havana
December 31, 2023 - July 25, 2025
Specialized in Marketing and Operational Research. Worked on different research projects and the strategic projection of the faculty. Served as Thesis Tutor and committee member for several thesis defenses.
CRM Analyst at Mirasourcing
September 30, 2023 - July 25, 2025
CRM Analyst for a consulting and business services multinational company. Harnessed Microsoft Dynamics 365 updating and verifying client data. Point of contact for clients. Provided short training sessions to new team members.
Accounting Advisor at Axiomas Contables
September 30, 2022 - July 25, 2025
Served as accounting advisor to small and medium businesses, managing tools like Microsoft Excel and AxisPos.

Education

Bachelor’s at University of Havana
January 1, 2016 - December 31, 2021

Qualifications

Fundamentals of digital marketing
September 1, 2023 - September 30, 2023
SEO Fundamentals (with Greg Gifford)
September 1, 2023 - September 30, 2023
How to Create, Optimize, and Manage Google Business Profiles
November 1, 2023 - November 30, 2023
Design Thinking and Entrepreneurship
September 1, 2017 - October 31, 2017
Negotiation Technics
February 1, 2018 - April 30, 2018
Development economics
September 1, 2018 - October 31, 2018
Economic Integration
September 1, 2019 - October 31, 2019
Marketing and Market Research
September 1, 2022 - October 31, 2022
Potentials and Challenges of the Creative Economy for Local Development, Experiences from Public Management
March 1, 2023 - March 31, 2023

Industry Experience

Professional Services, Education, Financial Services, Media & Entertainment, Software & Internet