I’m an art director and executive designer with a background in luxury branding, creative direction, and digital storytelling. I’ve worked with Estée Lauder Companies, Dr. Jart+, and consulting, where I developed a strong sense of visual identity and design precision that translates across markets. Given my trilingual fluency in Korean, English, and French, I have high skills not only in whether through art direction, design coordination, but also on-set translation support for international clients or projects.

Ynes Kang

I’m an art director and executive designer with a background in luxury branding, creative direction, and digital storytelling. I’ve worked with Estée Lauder Companies, Dr. Jart+, and consulting, where I developed a strong sense of visual identity and design precision that translates across markets. Given my trilingual fluency in Korean, English, and French, I have high skills not only in whether through art direction, design coordination, but also on-set translation support for international clients or projects.

Available to hire

I’m an art director and executive designer with a background in luxury branding, creative direction, and digital storytelling. I’ve worked with Estée Lauder Companies, Dr. Jart+, and consulting, where I developed a strong sense of visual identity and design precision that translates across markets. Given my trilingual fluency in Korean, English, and French, I have high skills not only in whether through art direction, design coordination, but also on-set translation support for international clients or projects.

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Language

English
Fluent
Korean
Fluent
French
Fluent

Work Experience

Executive Designer / Art Director at WS TOTAL
January 1, 2025 - Present
Developing and implementing integrated visual identities that enhance client positioning in competitive markets. Designing and directing brand systems, campaigns, and high-impact presentations, ensuring consistency across all channels. Collaborating with cross-functional teams and stakeholders to translate business objectives into clear creative strategies. Overseeing the full creative process from concept to delivery, maintaining the balance between innovation and precision. More design related projects and communication within different clients in different sectors (luxury to finance).
Executive Designer / Art Director at WS TOTAL
January 1, 2025 - Present
Developing and implementing integrated visual identities and brand systems; designing and directing campaigns and high-impact presentations; collaborating with cross-functional teams to translate business objectives into clear creative strategies; overseeing the full creative process from concept to delivery; ensuring consistency across channels.
Intern at Dr. Jart, Seoul, South Korea
July 31, 2023 - July 25, 2025
Participated in set and visual merchandising design, designed in-store installations for Sephora and roundtables, conducted research for moodboards and photoshoots including models, casting, outfits, and makeup, updated brand guidelines, and assisted with new product launches and PowerPoint design.
Visual Merchandiser at Dr. Jart
July 1, 2023 - October 10, 2025
Participating in set and visual merchandising design. Designing in-store installations (Sephora) and Roundtables. Conducting moodboard and photo shoot research (models, casting, outfits, makeup). Updating brand guidelines and supporting new product launches and PowerPoint design.
Visual Merchandiser at Dr. Jart
July 1, 2023 - September 29, 2025
Participated in set and visual merchandising design; designed in-store installations and roundtables; conducted moodboard research for photo shoots (models, casting, outfits, makeup); updated brand guidelines and assisted with new product launches and PowerPoint design.
Intern at EMEA Estee Lauder Companies, Paris, France
May 31, 2023 - July 25, 2025
Worked across all Estee Lauder brands, contributed to packaging and event designs, designed for collaborations between Festival de Cannes and brands, researched moodboards and photoshoots including models, casting, outfits, makeup and retouching, participated in photoshoots, video editing, newsletters, online visual designs, and tip card designs.
Art Direction at Estee Lauder Companies (EMEA)
May 1, 2023 - October 10, 2025
Worked for all Estee Lauder brands in Paris. Involved in packaging and event design, designing for Cannes Festival collaborations, and moodboard/photo shoot research (models, casting, outfits, makeup, retouching). Participated in photoshoots, video editing, newsletters, online visual designs and tip card designs.
Art Direction at Estee Lauder Companies (EMEA) - Paris
May 1, 2023 - September 29, 2025
Worked for all Estee Lauder brands; contributed to packaging designs and event visuals; designed for Cannes Festival collaborations; researched moodboards and photo shoots (models, casting, outfits, makeup, retouching); participated in photoshoots, video editing, newsletters, online visual designs and tip card designs.
Freelance Designer at International (multiple brands)
January 1, 2020 - Present
Provided international freelance design services in brand identity, logo design, art direction, and video editing for various clients including software companies, jewelry brands, American investment companies, banks, and design agencies.
Intern at Omni Intercommunication, Houston, TX, USA
May 31, 2016 - July 25, 2025
Updated online services, participated in meetings, and assisted with audio translation services.

Education

Master’s Degree at Penninghen, Paris
January 1, 2022 - December 31, 2024
Bachelor Degree at Penninghen, Paris
January 1, 2019 - December 31, 2022
IB Diploma and U.S. High School Diploma at The Awty International School, Houston, TX, United States
January 1, 2015 - December 31, 2019
Master's Degree in Art Direction at Penninghen, Paris
January 1, 2022 - January 1, 2024
Bachelor's Degree in Art Direction + Foundation Year of Applied Arts in Graphic Design and Interior Architecture at Penninghen, Paris
January 1, 2019 - January 1, 2022
Master’s Degree in Art Direction at Penninghen, Paris
January 11, 2030 - October 10, 2025
Bachelor Degree in Art Direction + Foundation Year of Applied Arts in Graphic Design and Interior Architecture at Penninghen, Paris
January 11, 2030 - October 10, 2025

Qualifications

Inside LVMH Certificate (Creation & Branding, Retail & Customer Experience)
January 1, 2025 - December 31, 2025
TOPIK I, Test of Proficiency in Korean (level 2)
January 1, 2017 - December 31, 2017
Inside LVMH Certificate (Creation & Branding, Retail & Customer Experience)
January 11, 2030 - September 29, 2025
TOPIK I, Test of Proficiency in Korean (level 2)
January 11, 2030 - September 29, 2025
Inside LVMH Certificate (Creation & Branding, Retail & Customer Experience)
January 11, 2030 - October 10, 2025
TOPIK I, Test of Proficiency in Korean (level 2)
January 11, 2030 - October 10, 2025

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment, Software & Internet, Other, Financial Services