Available to hire
I am an experienced SEO Specialist and Web Developer skilled in performance marketing, analytics, and digital strategy. I have successfully helped clients like Game Zone Ariana and Tokyo Store achieve remarkable e-commerce performance by combining technical expertise with creative digital marketing techniques.
I run my own independent projects and freelance work under my personal banner, delivering high-quality digital marketing, SEO, and web development solutions. I am passionate about using data-driven methods to optimize user experience and maximize conversion rates.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
French
Advanced
Work Experience
Founder / Freelance at Kawn
July 1, 2025 - PresentRunning independent projects and freelance work under the personal brand Kawn. Created the KAWN URL shortener based on YOURLS with real-time click tracking and admin dashboard. Developed the KAWN UTM Generator Laravel app with presets and validation. Built MTL Verse, a novel publishing website with detailed reader customization.
End of Study Internship / Head of Web Marketing at Copy Basta
June 30, 2025 - August 27, 2025Led the digital launch of Dopamine from research and personas to UX, build, and SEO implementation. Implemented Google Analytics 4, Google Tag Manager, and Meta Pixel with clear conversion tracking. Built Scholarev on WordPress with clean structure and content layout.
Web Developer & Digital Marketing Specialist at Tokyo Store
July 1, 2024 - PresentFreelance position handling the entire digital setup for Tokyo Store. Built e-commerce site using PrestaShop reaching competitive keywords in under two months. Set up tracking tools including GTM, GA4, and Search Console. Installed Meta Pixel for detailed ad and conversion tracking.
Web Developer & Digital Marketing Specialist at Game Zone Ariana
March 31, 2025 - August 27, 2025Developed and redesigned the PrestaShop e-commerce store. Achieved competitive gaming keywords with SEO optimization. Set up GA4 enhanced e-commerce, GTM, Search Console, and Meta Pixel, and managed Meta and Google digital advertising. Wrote and optimized website content for user engagement and SEO.
Digital Marketing Intern at LE EV YA Communication
July 31, 2022 - August 27, 2025Developed SEO skills including keyword planning, copywriting based on keyword research, and conducting technical, onsite, and offsite audits.
Freelance Digital Marketer and Web Developer at Kawn
July 1, 2025 - PresentRunning own independent projects and freelance work, including building URL shortener (YOURLS-based) with real-time click tracking and UTM options, a UTM generator Laravel app with presets and validation, and a novel publishing website (MTL Verse) with detailed reader customization options.
Head of Web Marketing / End of Study Internship at Copy Basta
June 30, 2025 - August 27, 2025Led the digital launch of Dopamine from research and personas through UX, build, and SEO. Implemented GA4, GTM, and Meta Pixel with clear conversion tracking. Built the Schola Rev on WordPress ensuring clean structure and content layout.
Web Developer & Digital Marketing Specialist at Tokyo Store
July 1, 2024 - PresentHandled entire digital setup from start to quick growth. Built e-commerce site on PrestaShop achieving competitive term reach in under two months. Set up essential tracking tools such as GTM, GA4, Search Console, and Meta Pixel for detailed ad and conversion tracking.
Web Developer & Digital Marketing Specialist at Game Zone Ariana
March 31, 2025 - August 27, 2025Developed and redesigned PrestaShop e-commerce store. Achieved competitive gaming keyword rankings via SEO. Set up GA4 enhanced e-commerce, GTM, Search Console, and Meta Pixel and managed ads. Wrote and optimized website content for user engagement and SEO.
Digital Marketing Intern at LEEVYAC Communication
July 31, 2022 - August 27, 2025Developed SEO skills including keyword planning, copywriting based on keyword research, and conducting technical, onsite, and offsite audits.
Education
Master's degree in Digital Marketing at Esprit School of Business
January 1, 2023 - December 31, 2025Master's degree in Manager de la Communication at SUP' DE COM
January 1, 2023 - December 31, 2025Licence en science de gestion in Marketing at Institut Supérieur de Gestion de Tunis
January 1, 2019 - December 31, 2023Master's degree in Digital Marketing at Esprit School of Business
January 1, 2023 - December 31, 2025Master's degree in Manager de la Communication at SUP'DECOM
January 1, 2023 - December 31, 2025Licence en science de gestion in Marketing at Institut Supérieur de Gestion de Tunis
January 1, 2019 - December 31, 2023Qualifications
Agile Project Management
February 1, 2025 - August 27, 2025HP LIFE
January 11, 2030 - August 27, 2025Google Ads Masterclass
November 1, 2024 - August 27, 2025Udemy Meta (Facebook & Instagram) Ads MasterClass
August 1, 2024 - August 27, 2025EF SET English Certi
June 1, 2024 - August 27, 2025Dynamics 365 Fundamentals Customer Engagement Apps (CRM)
February 1, 2023 - August 27, 2025Microsoft Digital Marketing Foundations
September 1, 2022 - August 27, 2025LinkedIn Introduction to Typography
August 1, 2022 - August 27, 2025California Institute of the Arts Fundamentals of Graphic Design
May 1, 2022 - August 27, 2025California Institute of the Arts Fundamentals of Digital Marketing
March 1, 2022 - August 27, 2025Google Digital Garage SEO I
January 1, 2024 - February 28, 2026HubSpot Academy SEO
January 1, 2024 - February 28, 2025Agile Project Management
February 1, 2025 - August 27, 2025Google Ads Masterclass
November 1, 2024 - August 27, 2025Meta (Facebook & Instagram) Ads Masterclass
August 1, 2024 - August 27, 2025EF SET English Certificate
June 1, 2024 - August 27, 2025Dynamics 365 Fundamentals Customer Engagement Apps (CRM)
February 1, 2023 - August 27, 2025Microsoft Digital Marketing Foundations
September 1, 2022 - August 27, 2025LinkedIn Introduction to Typography
August 1, 2022 - August 27, 2025Fundamentals of Graphic Design - California Institute of the Arts
May 1, 2022 - August 27, 2025Fundamentals of Digital Marketing - California Institute of the Arts
March 1, 2022 - August 27, 2025Google Digital Garage SEO II
January 1, 2024 - February 28, 2026HubSpot Academy SEO
January 1, 2024 - February 28, 2025Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Education, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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