Marketing Creative Director - Manager of Creative Services · Texas Children’s HospitalJan 2023 – Present · 3 yrs 11 mos
Led and expanded management of creative teams including designers, art directors, marketing content writers, and video/photography teams, overseeing branding, identity, and marketing content strategies. Championed innovation by integrating cutting-edge technologies and AI creative solutions to enhance brand narrative. Developed HIPAA-compliant narrative-driven content strategies communicated across video, social media, print, and blogs to support patient and physician demographics. Planned long-form brand storytelling initiatives to enhance brand narrative and audience engagement aligned with organizational goals.