Dilip Katta
I am a performance-driven Paid Media Manager with over 5 years of experience in strategic campaign execution, budget management, client reporting, and cross-channel optimization across platforms like Google Ads, Meta…
About
I am a performance-driven Paid Media Manager with over 5 years of experience in strategic campaign execution, budget management, client reporting, and cross-channel optimization across platforms like Google Ads, Meta Ads, and LinkedIn. I have successfully led multi-account paid search and social media campaigns for B2B, retail, and eCommerce clients, driving significant improvements in qualified leads and ROAS.
I enjoy working closely with clients and stakeholders, mentoring junior staff, and continuously optimizing campaigns for maximum performance. Currently based in Germany, I am enthusiastic about relocating to Australia for the right opportunity to bring my expertise in full-funnel media strategy and data-driven marketing to new challenges.
- 5 years' experience
- Joined July 2025
Languages
- EnglishAdvanced
- GermanIntermediate
- TeluguFluent
Industry experience
- Healthcare
- Retail
Work experience
Owned full-funnel paid media campaigns across Google, Meta, and LinkedIn, generating over 40% increase in qualified leads and 30% increase in ROAS. Developed and presented strategic media plans to clients, aligning with brand objectives and performance goals. Managed monthly media budgets up to €25,000, optimizing spend allocation based on pacing and CPA metrics. Provided comprehensive client reporting using Looker Studio and GA4 insights. Led campaign optimization including creative testing, landing page alignment, and audience segmentation.
Supported paid campaigns by creating visual ads for Facebook and display formats. Contributed to creative testing strategies that improved click-through rates by 25%. Collaborated closely with the performance team to ensure creatives were aligned with overall campaign strategy.
Education
Certifications and awards
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