Hi, I'm Andrea Lofrano, a creative and results-driven UX/UI, Graphic, and 2D Motion Designer with over 9 years of experience. I enjoy delivering digital design solutions across web, mobile, and social platforms, focusing on responsive design, mobile-first UX, brand identity, and motion graphics. I'm passionate about creating visually compelling and highly functional user experiences and enjoy collaborating on both independent projects and in cross-functional teams. I specialize in user-centered design, UX wireframing, prototyping, and design systems, with a solid track record in usability testing and accessibility compliance. I am proficient in tools like Figma, Adobe Creative Suite, ChatGPT, and Midjourney and always keen to embrace new challenges and technologies to elevate my work.

Andrea Lofrano

Hi, I'm Andrea Lofrano, a creative and results-driven UX/UI, Graphic, and 2D Motion Designer with over 9 years of experience. I enjoy delivering digital design solutions across web, mobile, and social platforms, focusing on responsive design, mobile-first UX, brand identity, and motion graphics. I'm passionate about creating visually compelling and highly functional user experiences and enjoy collaborating on both independent projects and in cross-functional teams. I specialize in user-centered design, UX wireframing, prototyping, and design systems, with a solid track record in usability testing and accessibility compliance. I am proficient in tools like Figma, Adobe Creative Suite, ChatGPT, and Midjourney and always keen to embrace new challenges and technologies to elevate my work.

Available to hire

Hi, I’m Andrea Lofrano, a creative and results-driven UX/UI, Graphic, and 2D Motion Designer with over 9 years of experience. I enjoy delivering digital design solutions across web, mobile, and social platforms, focusing on responsive design, mobile-first UX, brand identity, and motion graphics. I’m passionate about creating visually compelling and highly functional user experiences and enjoy collaborating on both independent projects and in cross-functional teams.

I specialize in user-centered design, UX wireframing, prototyping, and design systems, with a solid track record in usability testing and accessibility compliance. I am proficient in tools like Figma, Adobe Creative Suite, ChatGPT, and Midjourney and always keen to embrace new challenges and technologies to elevate my work.

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Language

Italian
Fluent
English
Fluent

Work Experience

Senior UX/UI Designer & Graphic Designer at Workfortrade
December 31, 2025 - July 25, 2025
Designed layouts, visuals, and components for corporate and client websites. Created graphic assets for marketing and social media campaigns. Improved website conversion rate by over 25% and social engagement by 40%. Utilized tools such as Figma, Photoshop, Illustrator, Premiere Pro, After Effects, and ChatGPT.
Freelance Senior UX/UI, Graphic Designer at GGTeamwear
December 31, 2025 - July 25, 2025
Optimized the e-commerce site by improving UX and interface design. Created graphic assets and animations for ads and social media. Increased navigation efficiency by 30%. Used Figma, Photoshop, Illustrator, Premiere Pro, After Effects, and ChatGPT.
Senior UX/UI & Graphic Designer at USB S.p.A
December 31, 2023 - July 25, 2025
Redesigned website and interfaces focusing on performance and usability. Produced graphic and video materials for digital marketing. Reduced bounce rate by 15% and increased quarterly sales by 10%. Tools used included Adobe XD, Figma, Photoshop, Illustrator, Premiere Pro, and After Effects.
Graphic Designer & Video Editor at Vincenzopaccone.com
March 31, 2020 - July 25, 2025
Created video edits, logo animations, and 2D motion for social and promos. Designed visuals for web, print, and brand identity. Delivered 30+ videos with over 20% views and branding for more than 10 clients. Used Photoshop, Illustrator, Premiere Pro, and After Effects.

Education

High School Diploma at Liceo Artistico, Musicale Corcutico Filippo Palizzi
January 1, 2012 - December 31, 2018

Qualifications

Adobe Graphic Designer
January 11, 2030 - July 25, 2025
Google UX Design
January 11, 2030 - July 25, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services