Available to hire
I am an experienced marketing professional with a strong background in luxury brand and strategic marketing. I excel in leading creative, insight-driven campaigns that are both commercially effective and creatively distinctive. With a passion for storytelling and a commercial mindset, I combine creativity with analytical thinking to deliver campaigns that truly connect with audiences and drive business growth. I am highly organized, efficient, and skilled at managing multiple projects while maintaining a strong attention to detail.
I have held various marketing leadership roles across diverse sectors including education, beverages, and retail, managing everything from digital content and PR to events and strategic partnerships. I am a natural leader who inspires and mentors teams to perform at their best, creating collaborative and motivated work environments. Enthusiastic and hands-on, I am confident working with people at all levels and thrive in fast-paced, dynamic settings.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager at Harrogate Ladies’ College & Highfield
May 31, 2025 - July 25, 2025Led marketing activities for a UK leading independent school encompassing pre and prep co-ed and senior all-girls schools. Managed a team of two and collaborated with admissions to align sales targets with marketing strategy. Oversaw external agencies, social media channels for three schools, SEO, PR, paid media campaigns, website and affiliate marketing. Executed marketing plans for both UK and international markets, organised school events, maintained budgets, and developed partnerships to raise brand awareness.
Director at Popcorn Marketing
December 1, 2022 - PresentProvided bespoke one-on-one marketing support and consultancy on fixed-term or ad hoc projects for clients as a freelancer.
Senior Marketing Manager at House of Canvino Ltd
November 30, 2022 - July 25, 2025Managed all marketing, PR and events for a start-up canned Italian sparkling wine brand. Responsible for campaign creation and execution, budget management, booking and production of consumer and trade events, social media strategy, PR agency and collateral management. Worked on investor presentations, POS kit, brand partnerships, awards and seasonal photoshoots. Developed branded merchandise and coordinated sponsorships and event activations.
Head of Marketing (FTC) at Lincoln & York Ltd
November 30, 2021 - July 25, 2025Oversaw marketing for a market leading coffee roaster with £36m turnover, managing budgets and multi-channel plans across B2B and B2C. Launched new coffee range, handled digital strategy including SEO/PPC, social media, blogs, website content, lead generation, trade media advertising, CSR strategy, and monthly marketing board reports. Implemented AR video marketing, managed photography, awards, internal communications and employee engagement activities.
Sponsorship & Brand Partnerships Manager at Intercontinental Brands Ltd / Spirit of Harrogate Ltd
February 29, 2020 - July 25, 2025Managed sponsorship and brand partnerships for a £50m turnover wine & spirits company, negotiating agreements, managing brand activations and event initiatives. Managed large sponsorship deals with sports, fashion and luxury events and partnerships with high-profile brands. Led campaigns to increase product sampling and maintained relationships with stakeholders to deliver high-profile activations.
Senior Marketing Executive at Intercontinental Brands / Spirit of Harrogate Ltd
February 28, 2019 - July 25, 2025Managed events strategy and operations, media planning, creation and execution of VR experiences and video content. Handled sponsorship agreements, retail marketing collateral, website content management, weekly blogging, and email marketing campaigns. Responsible for customer service communications and promotional materials.
Marketing Executive at LEBC Group Ltd
June 30, 2016 - July 25, 2025Supported the head of marketing at a wealth management company with a £12m turnover. Managed internal and external communications, content, corporate rebranding, social media channels, marketing collateral and campaigns including Christmas initiatives. Led redesign of corporate and retirement counselling propositions.
Digital Content Manager at Pure Collection
November 30, 2014 - July 25, 2025Managed online strategy including web content, email campaigns, social media and SEO/PPC. Responsible for photoshoots, collection launches, website migrations and redesigns, and CRM integration. Participated in UX testing and was an active member of the social committee.
Online Content Manager at Principal Hayley
July 31, 2011 - July 25, 2025Managed online content.
Online Content Executive at Sky Bet / Sky Sports
July 31, 2010 - July 25, 2025Managed online content.
Marketing Coordinator (Placement Year) at Joules Clothing
August 31, 2008 - July 25, 2025Supported marketing efforts during placement year.
Marketing Manager at Harrogate Ladies’ College & Highfield
May 1, 2025 - August 20, 2025Led a marketing team responsible for UK’s leading independent co-ed pre and prep, and all-girls senior schools. Assisted in annual marketing strategy for UK and International markets, aligning sales priorities with admissions. Managed external agencies and all social media channels across three schools, developed paid media campaigns using Meta and Google Console, and maintained SEO. Organized school events and managed PR across print, web and radio. Developed and maintained strategic partnerships to raise brand awareness and increase enquiries. Oversaw internal communications, content management for websites, and produced the annual school magazine distributed nationally and overseas.
Director at Popcorn Marketing
December 1, 2022 - PresentProvided bespoke one-to-one marketing support on a freelance basis, managing fixed-term and one-off projects tailored to client needs.
Senior Marketing Manager at House of Canvino Ltd
November 30, 2022 - August 20, 2025Oversaw all marketing, PR and events for a startup canned Italian sparkling wine brand. Managed marketing budget, daily spend tracker, and channel performance insights. Executed campaigns from conception through to launch. Handled management of social media strategy, company website, PR agency, graphic design, and marketing collateral. Organized both consumer and trade events including major exhibitions. Developed brand partnerships and sponsorship activations. Led seasonal photoshoots and creation of marketing assets.
Head of Marketing (FTC) at Lincoln & York Ltd
November 30, 2021 - August 20, 2025Managed marketing function for a coffee roaster with £36m turnover. Responsible for B2B and B2C marketing plans and budgets. Launched new coffee ranges including website, social media, email, and PR activities. Managed digital strategy including SEO/PPC and content-rich blogs. Oversaw website content and lead generation efforts. Implemented trade media advertising. Supported sales presentations and managed Amazon channel. Led company CSR initiatives and internal communications. Produced marketing reports for the senior management team and coordinated company awards and photography.
Sponsorship & Brand Partnerships Manager at Intercontinental Brands Ltd / Spirit of Harrogate Ltd
February 29, 2020 - August 20, 2025Led sponsorship and brand partnerships for a £50m wine & spirits company. Negotiated and managed sponsorship agreements for major sporting and fashion events. Coordinated brand activation campaigns to increase product sampling. Managed relationships with partners including British Fashion Council, Fever-Tree, and others. Oversaw company-wide campaigns including 'liquid to lips'.
Senior Marketing Executive at Intercontinental Brands / Spirit of Harrogate Ltd
February 28, 2019 - August 20, 2025Managed events strategy and execution, media planning and advertising, virtual reality content creation, video production and social media content. Oversaw company awards and sponsorships, retail marketing collateral design and implementation. Maintained company websites and created blogs and newsletters. Managed customer service communications.
Marketing Executive at LEBC Group Ltd
June 30, 2016 - August 20, 2025Supported head of marketing at a wealth management company. Responsible for internal/external communications, events, media relations and marketing collateral. Major contributor to company rebrand including brand creation and website development. Managed social media channels and coordinated corporate gifting and campaigns.
Digital Content Manager at Pure Collection
November 30, 2014 - August 20, 2025Managed web content and online strategy including email campaigns and social media. Oversaw successful online collection launches and SEO/PPC campaigns. Led website migration and redesign with CRM integration. Managed photoshoots for product assets and content analysis.
Online Content Manager at Principal Hayley
July 31, 2011 - August 20, 2025Managed online content responsibilities.
Online Content Executive at Sky Bet / Sky Sports
July 31, 2010 - August 20, 2025Managed online content for sports betting and sports media.
Marketing Coordinator (Placement Year) at Joules Clothing
August 31, 2008 - August 20, 2025Supported marketing operations including coordination work during placement year.
Education
BSc(Hons) Business Management with Marketing at Harper Adams University College
January 1, 2005 - December 31, 2009High School Diploma at St Aidan’s C of E High School
January 1, 1998 - December 31, 2005BSc(Hons) Business Management with Marketing at Harper Adams University College
January 1, 2005 - January 1, 2009A-Levels and GCSEs at St Aidan’s C of E High School
January 1, 1998 - January 1, 2005Qualifications
Industry Experience
Education, Consumer Goods, Retail, Media & Entertainment, Financial Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Harrogate today.