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I am a marketing professional with 4+ years of experience driving integrated campaigns and growth initiatives across APAC. I specialize in campaign management, user insights, and performance analysis, with hands-on experience collaborating on Google Play campaigns and developer partnerships. I’ve delivered data-driven strategies that boosted engagement, created dashboards in Looker Studio and Salesforce, and partnered with cross-functional teams to optimize seasonal campaigns across India, South Asia, SEA, and EMEA.…I am a marketing professional with 4+ years of experience driving integrated campaigns and growth initiatives across APAC. I specialize in campaign management, user insights, and performance analysis, with hands-on experience collaborating on Google Play campaigns and developer partnerships. I’ve delivered data-driven strategies that boosted engagement, created dashboards in Looker Studio and Salesforce, and partnered with cross-functional teams to optimize seasonal campaigns across India, South Asia, SEA, and EMEA.

Komal Arora

Merchandiser, Game Developer, Game Designer, +7

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I am a marketing professional with 4+ years of experience driving integrated campaigns and growth initiatives across APAC. I specialize in campaign management, user insights, and performance analysis, with hands-on experience collaborating on Google Play campaigns and developer partnerships. I’ve delivered data-driven strategies that boosted engagement, created dashboards in Looker Studio and Salesforce, and partnered with cross-functional teams to optimize seasonal campaigns across India, South Asia, SEA, and EMEA.…I am a marketing professional with 4+ years of experience driving integrated campaigns and growth initiatives across APAC. I specialize in campaign management, user insights, and performance analysis, with hands-on experience collaborating on Google Play campaigns and developer partnerships. I’ve delivered data-driven strategies that boosted engagement, created dashboards in Looker Studio and Salesforce, and partnered with cross-functional teams to optimize seasonal campaigns across India, South Asia, SEA, and EMEA.

Available to hire

I am a marketing professional with 4+ years of experience driving integrated campaigns and growth initiatives across APAC. I specialize in campaign management, user insights, and performance analysis, with hands-on experience collaborating on Google Play campaigns and developer partnerships.

I’ve delivered data-driven strategies that boosted engagement, created dashboards in Looker Studio and Salesforce, and partnered with cross-functional teams to optimize seasonal campaigns across India, South Asia, SEA, and EMEA.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sr. Games Merchandising Associate APAC at Google Play

October 1, 2023 - Present

Led seasonal campaigns (Songkran, Ramadan, Golden Week) driving 71% growth in PCC metrics across APAC. Partnered with major game developers including AFK Journey, Pokemon Go, and EA SPORTS FC Mobile to optimize LiveOps and boost retention. Created data-driven reports using Google Looker to support improved decision making. Executed campaigns on Google Play contributing to an approximately 70% increase in user engagement across APAC. Managed end-to-end content publishing and QA for store programming.

Digital Marketing Data Analyst at Times Internet

April 30, 2023 - July 25, 2025

Executed digital marketing campaigns across paid media platforms, driving client ROI by 30%. Managed analytics dashboards using GA4 and Data Studio to track campaign performance. Implemented client acquisition strategies and optimized conversion funnels. Conducted competitive analysis and segmentation for targeted media planning.

Digital Marketing Associate at Stellar Data Recovery

October 31, 2020 - July 25, 2025

Executed end-to-end digital marketing campaigns across Google Ads, Meta, and LinkedIn. Introduced A/B testing frameworks that improved campaign CTR by 22%. Collaborated with creative and technical teams to drive consistent brand messaging and user engagement. Managed campaign budgets, targeting strategies, and performance optimization for multiple clients.

Marketing Intern at BookMyForex.com

December 31, 2018 - July 25, 2025

Assisted in social media campaign development and community engagement across Instagram and Facebook. Monitored and analyzed email marketing KPIs using HubSpot. Supported CRM segmentation and campaign automation activities. Prepared weekly market trend reports and competitor analysis.

Sr. Games Merchandising Associate APAC at Highspring

October 1, 2023 - Present

Led seasonal campaigns (Songkran, Ramadan, Golden Week) driving 71% growth in PCC metrics across APAC. Partnered with major game developers (AFK Journey, Pokemon Go, EA SPORTS FC Mobile) to optimize LiveOps and boost retention. Executed data-driven campaigns on Google Play, contributing to a ~70% increase in user engagement (clicks, visits, app actions) across APAC. Created reports on Google Looker and weekly performance reports using Salesforce CRM to uncover trends and support strategic decisions. Collaborated with cross-functional teams for seasonal campaign deals across India, South Asia, SEA, and EMEA. Managed gaming content on Google Play Store with end-to-end content publishing and QA for store programming.

Digital Data Analyst / Digital Marketing Data Analyst at Times Internet

April 1, 2022 - April 1, 2023

SEO Marketing Associate at Gartner

June 1, 2021 - December 1, 2021

SEO marketing support and optimization activities.

Business Development Executive / Digital Marketing Associate at Stellar Information Technology Pvt. Ltd. / Stellar Data Recovery

September 1, 2019 - September 1, 2020

Executed end-to-end digital marketing campaigns across platforms like Google Ads, Meta, and LinkedIn. Introduced A/B testing frameworks that improved campaign CTR by 22%. Collaborated with creative and technical teams and managed campaign budgets, targeting strategies, and performance optimization.

SEO Executive / Marketing Intern at BookMyForex / BookMyForex.com

December 1, 2017 - December 1, 2018

Assisted in social media campaign development and community engagement across Instagram and Facebook. Monitored and analyzed email marketing KPIs using HubSpot and supported CRM segmentation and campaign automation activities.