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Hi, I'm Mohammad Hassan Rifai, a Digital Marketing Specialist with over two years of experience crafting data-driven strategies to boost engagement and ROI. I thrive on optimizing campaigns using analytics, SEO/SEM, and social media marketing to help brands connect with their audience effectively. My work is fueled by creativity and a keen eye for performance optimization. I'm passionate about leveraging new tools and emerging trends, especially AI-powered marketing strategies. I enjoy analyzing consumer behavior and telling compelling stories through data. I'm always eager to learn and adapt in this fast-paced digital world to deliver impactful results.…Hi, I'm Mohammad Hassan Rifai, a Digital Marketing Specialist with over two years of experience crafting data-driven strategies to boost engagement and ROI. I thrive on optimizing campaigns using analytics, SEO/SEM, and social media marketing to help brands connect with their audience effectively. My work is fueled by creativity and a keen eye for performance optimization. I'm passionate about leveraging new tools and emerging trends, especially AI-powered marketing strategies. I enjoy analyzing consumer behavior and telling compelling stories through data. I'm always eager to learn and adapt in this fast-paced digital world to deliver impactful results.

Mohammad Hassan Rifai

Digital Marketer, SEO Expert, Social Media Manager, +2

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Hi, I'm Mohammad Hassan Rifai, a Digital Marketing Specialist with over two years of experience crafting data-driven strategies to boost engagement and ROI. I thrive on optimizing campaigns using analytics, SEO/SEM, and social media marketing to help brands connect with their audience effectively. My work is fueled by creativity and a keen eye for performance optimization. I'm passionate about leveraging new tools and emerging trends, especially AI-powered marketing strategies. I enjoy analyzing consumer behavior and telling compelling stories through data. I'm always eager to learn and adapt in this fast-paced digital world to deliver impactful results.…Hi, I'm Mohammad Hassan Rifai, a Digital Marketing Specialist with over two years of experience crafting data-driven strategies to boost engagement and ROI. I thrive on optimizing campaigns using analytics, SEO/SEM, and social media marketing to help brands connect with their audience effectively. My work is fueled by creativity and a keen eye for performance optimization. I'm passionate about leveraging new tools and emerging trends, especially AI-powered marketing strategies. I enjoy analyzing consumer behavior and telling compelling stories through data. I'm always eager to learn and adapt in this fast-paced digital world to deliver impactful results.

Available to hire

Hi, I’m Mohammad Hassan Rifai, a Digital Marketing Specialist with over two years of experience crafting data-driven strategies to boost engagement and ROI. I thrive on optimizing campaigns using analytics, SEO/SEM, and social media marketing to help brands connect with their audience effectively. My work is fueled by creativity and a keen eye for performance optimization.

I’m passionate about leveraging new tools and emerging trends, especially AI-powered marketing strategies. I enjoy analyzing consumer behavior and telling compelling stories through data. I’m always eager to learn and adapt in this fast-paced digital world to deliver impactful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social media consultant at Lebanese Organization of Studies and Training (LOST)

February 28, 2023 - July 25, 2025

Managed all organizational social media accounts (Facebook, Instagram, Twitter), ensuring consistent branding and daily content publication. Created and scheduled engaging multimedia content (graphics, videos, copy) to promote educational programs and community initiatives. Analyzed platform metrics (reach, engagement, conversions) using native insights and Google Analytics to optimize content strategy.

Freelance Digital Marketing Specialist at Upwork

August 1, 2023 - Present

Delivered bespoke digital marketing solutions for international clients, specializing in SEO optimization, paid media, and social media strategy. Developed and executed data-driven campaigns under strict NDAs, aligning with client KPIs and brand guidelines. Maintained a 100% on-time delivery rate for high-stakes projects, adapting strategies to niche industries and evolving market trends.