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Hi, I'm Victor Chen, a versatile digital marketing and creative professional with extensive experience in crafting high-impact digital engagement strategies across nonprofit, tech, finance, and healthcare sectors. I specialize in storytelling, social media strategy, content creation, web management, email marketing, video editing, and analytics-driven campaign optimization. I have enjoyed developing and implementing integrated digital content strategies that significantly boost client engagement and conversions. Collaborating across sales, product, and marketing teams while aligning executive and stakeholder interests is what I do best, ensuring successful and creative outcomes.…Hi, I'm Victor Chen, a versatile digital marketing and creative professional with extensive experience in crafting high-impact digital engagement strategies across nonprofit, tech, finance, and healthcare sectors. I specialize in storytelling, social media strategy, content creation, web management, email marketing, video editing, and analytics-driven campaign optimization. I have enjoyed developing and implementing integrated digital content strategies that significantly boost client engagement and conversions. Collaborating across sales, product, and marketing teams while aligning executive and stakeholder interests is what I do best, ensuring successful and creative outcomes.

Victor Chen

Creative Director, Video Editor, Social Media Manager, +2

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Hi, I'm Victor Chen, a versatile digital marketing and creative professional with extensive experience in crafting high-impact digital engagement strategies across nonprofit, tech, finance, and healthcare sectors. I specialize in storytelling, social media strategy, content creation, web management, email marketing, video editing, and analytics-driven campaign optimization. I have enjoyed developing and implementing integrated digital content strategies that significantly boost client engagement and conversions. Collaborating across sales, product, and marketing teams while aligning executive and stakeholder interests is what I do best, ensuring successful and creative outcomes.…Hi, I'm Victor Chen, a versatile digital marketing and creative professional with extensive experience in crafting high-impact digital engagement strategies across nonprofit, tech, finance, and healthcare sectors. I specialize in storytelling, social media strategy, content creation, web management, email marketing, video editing, and analytics-driven campaign optimization. I have enjoyed developing and implementing integrated digital content strategies that significantly boost client engagement and conversions. Collaborating across sales, product, and marketing teams while aligning executive and stakeholder interests is what I do best, ensuring successful and creative outcomes.

Available to hire

Hi, I’m Victor Chen, a versatile digital marketing and creative professional with extensive experience in crafting high-impact digital engagement strategies across nonprofit, tech, finance, and healthcare sectors. I specialize in storytelling, social media strategy, content creation, web management, email marketing, video editing, and analytics-driven campaign optimization.

I have enjoyed developing and implementing integrated digital content strategies that significantly boost client engagement and conversions. Collaborating across sales, product, and marketing teams while aligning executive and stakeholder interests is what I do best, ensuring successful and creative outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Director, Creative & Brand Strategy at Creative Strategic

January 1, 2017 - Present

Developed and implemented integrated digital content strategies across social media, email, and video, significantly increasing client engagement and conversion rates. Managed full-cycle digital marketing campaigns, including ideation, content calendar management, visual design, social media activation, and analytics reporting. Built high-performing email marketing programs, resulting in substantial growth in engagement and conversions (up to +60%). Created, edited, and produced compelling video content tailored for various digital channels.

Creative Strategist, Financial Group at TC Media / Newcom Media

December 31, 2020 - July 25, 2025

Key sales support to reps building products and campaigns for high-value financial services clients (Fidelity, Sun Life, RBC). Owned digital product strategy and delivered $3M+/year in ad product sales. Designed data workflows, sponsorship integrations, and custom content activations. Led client sales presentations, onboarding sessions, and strategic pitch meetings.

Senior Brand Manager, Brand Wireless at Rogers Communications

December 31, 2017 - July 25, 2025

Directed rebrand strategy for Rogers Network across in-store, digital, customer care, and out of home. Led Roam Like Home national campaigns, gaining national perception lift (+7% awareness). Managed print, OOH, and POS asset development in coordination with creative and insights.

Group Brand Manager, B2B Media at Rogers Media

December 31, 2016 - July 25, 2025

Multiple roles leading brand & business strategy, sales support, product development, revenue growth and more for B2B media and event properties for healthcare and financial service professionals. Pitched and led multi-channel marketing & advertising campaigns, increasing engagement by 20% and ad revenue by 35 in less than 4 years. Spearheaded B2B brand positioning & digital innovation, optimizing marketing operations and supporting sales teams.