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I am a results-driven marketer with expertise in ROI-focused campaigns and creative design. I specialize in Meta Ads, Google Ads, and data-driven strategies that blend analytics and design to boost traffic, conversions, and brand impact. Currently, I lead a performance marketing team, planning and optimizing paid advertising campaigns across multiple platforms to maximize ROI and growth opportunities. With a background in graphic design, I bring creativity and technical skills in visual content creation to complement my marketing capabilities. I collaborate effectively with cross-functional teams to develop impactful campaigns and continuously optimize processes through data analysis, A/B testing, and landing page improvements.…I am a results-driven marketer with expertise in ROI-focused campaigns and creative design. I specialize in Meta Ads, Google Ads, and data-driven strategies that blend analytics and design to boost traffic, conversions, and brand impact. Currently, I lead a performance marketing team, planning and optimizing paid advertising campaigns across multiple platforms to maximize ROI and growth opportunities. With a background in graphic design, I bring creativity and technical skills in visual content creation to complement my marketing capabilities. I collaborate effectively with cross-functional teams to develop impactful campaigns and continuously optimize processes through data analysis, A/B testing, and landing page improvements.

Zeel Dhameliyazeelp5535

Performance Marketer, Graphic Designer, Digital Marketer, +4

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I am a results-driven marketer with expertise in ROI-focused campaigns and creative design. I specialize in Meta Ads, Google Ads, and data-driven strategies that blend analytics and design to boost traffic, conversions, and brand impact. Currently, I lead a performance marketing team, planning and optimizing paid advertising campaigns across multiple platforms to maximize ROI and growth opportunities. With a background in graphic design, I bring creativity and technical skills in visual content creation to complement my marketing capabilities. I collaborate effectively with cross-functional teams to develop impactful campaigns and continuously optimize processes through data analysis, A/B testing, and landing page improvements.…I am a results-driven marketer with expertise in ROI-focused campaigns and creative design. I specialize in Meta Ads, Google Ads, and data-driven strategies that blend analytics and design to boost traffic, conversions, and brand impact. Currently, I lead a performance marketing team, planning and optimizing paid advertising campaigns across multiple platforms to maximize ROI and growth opportunities. With a background in graphic design, I bring creativity and technical skills in visual content creation to complement my marketing capabilities. I collaborate effectively with cross-functional teams to develop impactful campaigns and continuously optimize processes through data analysis, A/B testing, and landing page improvements.

Available to hire

I am a results-driven marketer with expertise in ROI-focused campaigns and creative design. I specialize in Meta Ads, Google Ads, and data-driven strategies that blend analytics and design to boost traffic, conversions, and brand impact. Currently, I lead a performance marketing team, planning and optimizing paid advertising campaigns across multiple platforms to maximize ROI and growth opportunities.

With a background in graphic design, I bring creativity and technical skills in visual content creation to complement my marketing capabilities. I collaborate effectively with cross-functional teams to develop impactful campaigns and continuously optimize processes through data analysis, A/B testing, and landing page improvements.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Team Lead-Performance Marketing at The Pencil Advertising

April 1, 2023 - Present

Planned, set up, and managed paid advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads with a focus on lead generation, conversions, sales, and app installs. Continuously optimized campaigns to maximize ROI through data-driven decisions and A/B testing. Managed marketing budgets to ensure maximum results within spending limits. Monitored key metrics such as CTR, conversion rates, CPA, and ROAS, providing actionable insights to stakeholders. Collaborated with design, content, product, and analytics teams to optimize landing pages, ad creatives, and overall campaign performance. Identified new opportunities for growth, targeting new audiences and adopting new creative strategies.

Graphic Designer at Aseum Infotech

March 31, 2023 - July 25, 2025

Assisted with design projects by creating mock-ups, wireframes, and prototypes. Designed graphics, layouts, and assets for digital and print media while adhering to brand guidelines. Edited photos and created visual content for social media campaigns. Concepted and designed logos, social media campaigns, online advertisements, and banners to support marketing objectives. Evaluated client websites for mobile performance and SEO. Supported branding and marketing initiatives by contributing to the creation of online ads, posters, brochures, email templates, social media posts, and website graphics. Maintained digital archives and organized project files for the design team. Updated and revised designs based on feedback and stayed informed on design trends.

Graphic Design Intern at Data Science Wizard

December 31, 2021 - July 25, 2025

Supported senior designers in developing graphics for marketing materials across websites, social media, and print media. Participated in workshops, team critiques, and learning opportunities to improve design skills and software proficiency, including Adobe Creative Suite and Figma.

Team Lead-Performance Marketing at The Pencil Advertising

April 1, 2023 - Present

Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Define campaign objectives including lead generation, conversions, and sales, continuously optimizing for maximum ROI. Analyze campaign performance through data-driven decisions, conduct A/B testing to identify effective ads and audiences. Manage marketing budgets ensuring campaigns stay within budget while maximizing results. Monitor and report key metrics like CTR, conversion rates, CPA, and ROAS to stakeholders, providing actionable insights. Optimize landing pages and funnels by collaborating with web and design teams to increase conversions and align ad messaging with user experience. Coordinate with creative, product, and analytics teams to ensure quality and custom reporting. Identify new growth opportunities including expanding platforms and audience targeting.

Graphic Designer at Aseum Infotech

March 31, 2023 - July 25, 2025

Assisted with creating mock-ups, wireframes, and prototypes for visual concepts. Designed graphics, layouts, and assets for digital and print, aligning with brand guidelines and visual identity. Supported photo editing, retouching, and social media content creation. Concepted and designed logos, social media campaigns, online advertisements, and banners. Developed multi-platform advertising campaigns, evaluated client websites for mobile performance and SEO. Contributed to branding and marketing initiatives, including marketing campaigns, posters, brochures, and email templates. Maintained and organized design files and assets, updated existing designs per feedback. Researched design trends and collaborated across departments to ensure design alignment.

Graphic Design Intern at Data Science Wizard

December 31, 2021 - July 25, 2025

Supported senior designers in developing graphics for marketing materials, websites, social media, and print media. Actively participated in learning opportunities, workshops, and team critiques to improve design skills and familiarity with tools like Adobe Creative Suite and Figma.

Team Lead-Performance Marketing at The Pencil Advertising

April 1, 2023 - Present

Lead the planning, setup, and management of paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Define campaign objectives such as lead generation, conversions, sales, and app installs, and continuously optimize campaigns for maximum ROI. Analyze performance metrics and perform A/B testing to improve ad creatives, targeting, and landing pages. Manage marketing budgets, track daily/monthly KPIs, and report insights to stakeholders. Collaborate cross-functionally with content, design, product, and analytics teams to enhance landing page and funnel performance and identify growth opportunities through new platforms and audience segments.

Graphic Designer at Aseum Infotech

March 31, 2023 - August 19, 2025

Assisted in creating mock-ups, wireframes, and prototypes for visual concepts. Designed graphics, layouts, and assets for digital and print with brand alignment. Concepted and designed logos, social media campaigns, advertisements, and banners supporting client marketing objectives. Developed multi-platform advertising campaigns and optimized client website performance for SEO and mobile. Supported branding initiatives including email templates, posters, and social media content. Maintained organized design files, revised designs per feedback, conducted trend research, and collaborated with various departments to ensure design alignment with company goals.

Graphic Design Intern at Data Science Wizard

December 31, 2021 - August 19, 2025

Supported senior designers in developing marketing graphics for websites, social media, and print. Participated in workshops and critiques to improve design skills and proficiency in tools like Adobe Creative Suite and Figma.