ZD

Zeel Dhameliyazeelp5535

Available to hire

I am a results-driven marketer with expertise in ROI-focused campaigns and creative design.

About

I am a results-driven marketer with expertise in ROI-focused campaigns and creative design. I specialize in Meta Ads, Google Ads, and data-driven strategies that blend analytics and design to boost traffic, conversions, and brand impact. Currently, I lead a performance marketing team, planning and optimizing paid advertising campaigns across multiple platforms to maximize ROI and growth opportunities.

With a background in graphic design, I bring creativity and technical skills in visual content creation to complement my marketing capabilities. I collaborate effectively with cross-functional teams to develop impactful campaigns and continuously optimize processes through data analysis, A/B testing, and landing page improvements.

  • 4 years' experience
  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail
  • Other

Work experience· 9 roles

Team Lead-Performance Marketing · The Pencil AdvertisingApr 2023 – Present · 3 yrs 8 mos

Lead the planning, setup, and management of paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Define campaign objectives such as lead generation, conversions, sales, and app installs, and continuously optimize campaigns for maximum ROI. Analyze performance metrics and perform A/B testing to improve ad creatives, targeting, and landing pages. Manage marketing budgets, track daily/monthly KPIs, and report insights to stakeholders. Collaborate cross-functionally with content, design, product, and analytics teams to enhance landing page and funnel performance and identify growth opportunities through new platforms and audience segments.

Team Lead-Performance Marketing · The Pencil AdvertisingApr 2023 – Present · 3 yrs 8 mos

Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Define campaign objectives including lead generation, conversions, and sales, continuously optimizing for maximum ROI. Analyze campaign performance through data-driven decisions, conduct A/B testing to identify effective ads and audiences. Manage marketing budgets ensuring campaigns stay within budget while maximizing results. Monitor and report key metrics like CTR, conversion rates, CPA, and ROAS to stakeholders, providing actionable insights. Optimize landing pages and funnels by collaborating with web and design teams to increase conversions and align ad messaging with user experience. Coordinate with creative, product, and analytics teams to ensure quality and custom reporting. Identify new growth opportunities including expanding platforms and audience targeting.

Team Lead-Performance Marketing · The Pencil AdvertisingApr 2023 – Present · 3 yrs 8 mos

Planned, set up, and managed paid advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads with a focus on lead generation, conversions, sales, and app installs. Continuously optimized campaigns to maximize ROI through data-driven decisions and A/B testing. Managed marketing budgets to ensure maximum results within spending limits. Monitored key metrics such as CTR, conversion rates, CPA, and ROAS, providing actionable insights to stakeholders. Collaborated with design, content, product, and analytics teams to optimize landing pages, ad creatives, and overall campaign performance. Identified new opportunities for growth, targeting new audiences and adopting new creative strategies.

Graphic Designer · Aseum InfotechMar 2023 – Aug 2025 · 2 yrs 6 mos
Graphic Designer · Aseum InfotechMar 2023 – Jul 2025 · 2 yrs 5 mos
Graphic Designer · Aseum InfotechMar 2023 – Jul 2025 · 2 yrs 5 mos
Graphic Design Intern · Data Science WizardDec 2021 – Aug 2025 · 3 yrs 9 mos
Graphic Design Intern · Data Science WizardDec 2021 – Jul 2025 · 3 yrs 8 mos

Education

Bachelor of Computer Engineering · Gujarat Technological University2017 – 2021
Bachelor of Computer Engineering · Gujarat Technological University2017 – 2021
Bachelor of Computer Engineering · Gujarat Technological University2017 – 2021

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