Anastasiia Paskar

Digital Marketing Specialist at Sharewell

Produced digital content aligned with campaign objectives and brand values. Managed social presence, analytics dashboards, and media scheduling. Improved conversions through iterative testing and performance reviews. Created analytical summaries and presentations based on campaign KPIs.

Editor-in-Chief at Media Group "Home and Interior"

Led digital content strategy and design for social channels and editorial layout. Managed daily content across digital platforms and coordinated with creative departments for content delivery. Conducted audience research to refine proposal visuals and messaging. Developed and maintained relationships with key industry influencers, resulting in exclusive interviews and articles that boosted brand credibility. Performed research on current benchmark trends and audience preferences.

Social Media Manager at Freelance

Collaborated with design and product teams to launch and optimize online campaigns. Delivered editorial calendars, post scheduling, and channel strategy. Tracked performance, built monthly reports, and adapted content to increase engagement by 20%. Developed brand books and content strategies, improving brand consistency and audience engagement.

Exchange student at Erasmus+ Program

Improved team working skills by regularly working in multi-cultural groups on academic projects, prepared presentations to international audience of over 500 students.

Co-founder, Vice president at Student Erasmus Society (SES)

Coordinated events and marketing communication strategies; managed social content for student engagement. Led international team initiatives and student onboarding campaigns. Organized and executed sales activations and B2B outreach for international partners. Provided in-person brand promotion and localized support to Chinese partners.

Sales Representative at China Homelife fair

Provided sales representation during events.

Digital Marketing Specialist at Sharewell

Created and optimized digital marketing reports to refine brand strategy; developed targeted content for various audiences, improving brand positioning; designed social media campaigns driving a 40% increase in engagement within six months.

Editor-in-Chief at Home and Interiors (Media Group)

Managed content strategy across digital and social media platforms; designed editorial layouts and promotional materials for digital publications; conducted audience research to align visual content with user preferences and market trends.

Sales Representative at Media Group - Home and Interior

Supported sales for campaign products; maintained client relationships and contributed to content & promotions for sales material.

Social Media Manager (Freelance) at Various Clients (Freelance)

Created visually compelling presentations, pitch decks, and sales materials; produced high-quality digital content including graphics, short-form videos, and social media posts; developed brand books and content strategies to improve brand consistency and audience engagement.