Hi, I'm Gokul R, a results-driven Digital Marketing Executive with extensive experience in running targeted campaigns across the US and Canadian markets. I specialize in Google Ads, Meta Ads, Email Marketing using Klaviyo, and Influencer Marketing. I'm passionate about combining creativity with data analytics to drive measurable business growth. I have hands-on experience managing Shopify storefronts, optimizing the marketing funnel, and leveraging automation and A/B testing to boost performance. I enjoy working with cross-functional teams and building meaningful partnerships to expand brand reach.

Hi, I'm Gokul R, a results-driven Digital Marketing Executive with extensive experience in running targeted campaigns across the US and Canadian markets. I specialize in Google Ads, Meta Ads, Email Marketing using Klaviyo, and Influencer Marketing. I'm passionate about combining creativity with data analytics to drive measurable business growth. I have hands-on experience managing Shopify storefronts, optimizing the marketing funnel, and leveraging automation and A/B testing to boost performance. I enjoy working with cross-functional teams and building meaningful partnerships to expand brand reach.

Available to hire

Hi, I’m Gokul R, a results-driven Digital Marketing Executive with extensive experience in running targeted campaigns across the US and Canadian markets. I specialize in Google Ads, Meta Ads, Email Marketing using Klaviyo, and Influencer Marketing. I’m passionate about combining creativity with data analytics to drive measurable business growth.

I have hands-on experience managing Shopify storefronts, optimizing the marketing funnel, and leveraging automation and A/B testing to boost performance. I enjoy working with cross-functional teams and building meaningful partnerships to expand brand reach.

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Experience Level

Expert
Intermediate
Intermediate

Language

English
Advanced
Tamil
Advanced
Telugu
Advanced

Work Experience

Digital Marketing Executive at Waggle
March 1, 2024 - Present
Planned and executed targeted Paid & Email campaigns for the US and Canadian regions. Managed full-funnel email campaigns, increasing user engagement and retention. Optimized ad performance across Google Ads and Meta Ads using A/B testing and retargeting strategies. Maintained and updated product listings on Shopify, integrating with promotional campaigns. Delivered marketing reports and performance insights using Google Sheets and Analytics. Led influencer marketing initiatives focusing on content creation, UGC sourcing, and campaigns to boost sales, engagement, and brand visibility. Managed strategic B2B partnerships in the US market and organized marketing efforts for RV events and seminars.
Branch Sales and Service Executive at KVB
March 1, 2024 - July 25, 2025
Oversaw CASA account management and assisted customers in resolving banking issues. Supported fixed deposit operations and daily branch activities.
Digital Marketing Intern at URD Tata Motors Private Limited
July 31, 2023 - July 25, 2025
Designed a roadmap for the company's future digital marketing strategies and campaigns. Built a new fully functional website from scratch on the domain urdtata.com to enhance digital engagement with customers.
Management Trainee at Indian Oil Corporation Ltd
February 28, 2023 - July 25, 2025
Conducted various analyses including Nozzle utilization study and Time series analysis. Measured workflow of fuel stations and suggested improvements to enhance efficiency in serving customers.
Marketing Externship at Indian Oil Corporation Ltd
January 31, 2023 - July 25, 2025
Assisted in conducting marketing campaigns promoting the Xtra Rewards program at fuel stations. Gained experience in sales strategies aimed at increasing customer loyalty.
Market Research Internship at Indian Oil Corporation Ltd
September 30, 2022 - July 25, 2025
Created data-driven strategies to optimize queuing at Shanthi Social Services bunk, reducing wait times and increasing customer satisfaction. Developed sales tactics improving XP95 sales. Received acknowledgement for market research analysis and enhanced critical thinking skills.
Junior Intern Developer at Vtronics
February 28, 2021 - July 25, 2025
Assisted in making automated Jacquard machine panel boards and gained knowledge on automatic track recording technology used in competitive training stages such as mountain climbing.

Education

Bachelor of Science at PSG College of Arts and Science
June 1, 2018 - May 31, 2021
Master of Business Administration at Coimbatore Institute of Technology
November 1, 2021 - July 31, 2023

Qualifications

Fundamentals of Digital Marketing through Simplilearn
January 11, 2030 - July 25, 2025
Digital Marketing Tools and Techniques from Google
January 11, 2030 - July 25, 2025
Google Analytics certification course offered by Google
January 11, 2030 - July 25, 2025
Digital Marketing on LinkedIn
January 11, 2030 - July 25, 2025

Industry Experience

Retail, Manufacturing, Transportation & Logistics, Energy & Utilities, Financial Services