I’m thrilled to further advance my career in digital marketing, leveraging my 13 years of professional experience and my most recent role as a Marketing Director. Passionate about data-driven strategies, I specialize in multi-channel campaign management, SEM optimization, and client relationship management. With a strong knowledge in web analytics and advertising strategy, I have successfully managed budgets exceeding USD 14,000/month and improved lead quality by over 40%. I thrive in dynamic environments, always seeking innovation and staying ahead of market trends. I thrive in dynamic environments, always seeking innovation and staying ahead of market trends. My goal is to continue expanding my expertise and applying it to drive impactful results in the digital marketing landscape.…

Ana Zerpa Gutierrez

I’m thrilled to further advance my career in digital marketing, leveraging my 13 years of professional experience and my most recent role as a Marketing Director. Passionate about data-driven strategies, I specialize in multi-channel campaign management, SEM optimization, and client relationship management. With a strong knowledge in web analytics and advertising strategy, I have successfully managed budgets exceeding USD 14,000/month and improved lead quality by over 40%. I thrive in dynamic environments, always seeking innovation and staying ahead of market trends. I thrive in dynamic environments, always seeking innovation and staying ahead of market trends. My goal is to continue expanding my expertise and applying it to drive impactful results in the digital marketing landscape.…

Available to hire

I’m thrilled to further advance my career in digital marketing, leveraging my 13 years of professional experience and my most recent role as a Marketing Director. Passionate about data-driven strategies, I specialize in multi-channel campaign management, SEM optimization, and client relationship management. With a strong knowledge in web analytics and advertising strategy, I have successfully managed budgets exceeding USD 14,000/month and improved lead quality by over 40%. I thrive in dynamic environments, always seeking innovation and staying ahead of market trends.

I thrive in dynamic environments, always seeking innovation and staying ahead of market trends. My goal is to continue expanding my expertise and applying it to drive impactful results in the digital marketing landscape.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Marketing Director at Isomórficos S.A.S
May 1, 2024 - Present
Lead client relationships, drive satisfaction & retention, develop marketing strategies for clients and manage budgets. Stay up to date on market trends. Conduct market analysis and practice assertive communication with a drive for results.
SEM Specialist at Altotráfico S.A.S
August 31, 2024 - July 25, 2025
Search Engine Marketing planning, execution, and ongoing performance. Implement and optimize enhanced conversions tracking in all Google Ads client accounts through Google Tag Manager, including e-commerce tracking.
Planner at Deeploy S.A.S
May 31, 2024 - July 25, 2025
Designed media flow and strategies in a remote position. Planned, implemented, and optimized advertising on Google Ads, Meta, Tiktok, LinkedIn, and Programmatic channels. Generated reports and met with agency clients. Created digital advertising and ATL media proposals. Achievements include improving lead quality by 40% and managing monthly account budgets exceeding 14,000 USD.
Marketing Analyst at Flow Chem S.A.S
February 28, 2022 - July 25, 2025
Managed web content, strategy planning, and execution. Monitored key growth metrics. Executed email marketing campaigns. Designed and supported front-end e-commerce website and created product labels and advertising creatives for email marketing. Managed Google and Facebook advertising PPC strategies and analyzed performance data. Achievement includes planning, designing, and launching the company's B2C ecommerce website.
Marketing Assistant at Viajemos.com S.A.S
October 31, 2019 - July 25, 2025
Managed and optimized Google Ads and Facebook Ads campaigns. Developed PPC strategies and tracked key performance indicators. Provided advertising performance reports, conducted audience research, designed ads strategy, and executed email marketing campaigns.
Community Manager at Kainos C.A.
August 31, 2017 - July 25, 2025
Managed digital marketing planning and content. Oversaw social media including idea generation, copywriting, and designs. Managed blog content and ran Google Ads for search campaigns.
Advertising Analyst at Editorial Notitarde C.A.
January 31, 2016 - July 25, 2025
Supervised advertising to printing. Designed and reviewed advertising arts. Monitored advertising and guidelines systems.
Advertising Analyst at Editorial Notitarde C.A.
June 30, 2014 - July 25, 2025
Supervised advertising to printing. Designed and reviewed advertising arts. Monitored advertising and guidelines systems.
Advertising Analyst at Editorial Notitarde C.A.
October 31, 2011 - July 25, 2025
Supervised advertising to printing. Designed and reviewed advertising arts. Monitored advertising and guidelines systems.
Community Manager at Mega Byte C.A.
May 31, 2013 - July 25, 2025
Managed organic social networks of group Mega Byte C.A companies. Oversaw social media management including idea generation, copywriting, and designs. Planned and developed social content. Supported Web Design and SEO areas.
Telemarketing Consultant at Del Corp C.A.
November 30, 2014 - July 25, 2025
Conducted telephone and street sales and collection work.
Marketing Director at Isomórficos S.A.S
May 1, 2024 - Present
Led client relationships to drive satisfaction and retention; developed marketing strategies for clients and managed budgets. Stayed up to date on market trends; conducted market analysis; utilized assertive communication and maintained a results-driven approach.
SEM Specialist at Altotráfico S.A.S
August 1, 2024 - August 18, 2025
Planned, executed, and optimized search engine marketing campaigns. Implemented and optimized enhanced conversion tracking in all Google Ads client accounts using Google Tag Manager, including e-commerce tracking.
Planner at Deeply S.A.S
May 1, 2024 - August 18, 2025
Managed media flows and created advertising strategies remotely. Planned, implemented, and optimized advertising on Google Ads, Meta, Tiktok, LinkedIn, and programmatic platforms. Generated reports and conducted client meetings; created digital advertising and ATL media proposals. Achievements include improving lead quality by over 40% and managing monthly account budgets exceeding 14,000 USD.
Marketing Analyst at Flow Chem S.A.S
February 1, 2022 - August 18, 2025
Managed web content, strategy, planning and execution. Monitored key growth metrics, executed email marketing campaigns, supported front-end e-commerce website design and product label/creative design for campaigns. Managed Google and Facebook PPC advertising strategies and analyzed performance data. Achieved the planning, design, and launch of company's e-commerce website targeting B2C audience.
Marketing Assistant at Viajemos.com S.A.S
October 1, 2019 - August 18, 2025
Managed and optimized Google Ads and Facebook Ads campaigns. Executed PPC strategies, tracked key performance indicators, compiled advertising performance reports, conducted audience research, and designed ad strategies. Also executed email marketing campaigns.
Community Manager at Kainos C.A.
August 1, 2017 - August 18, 2025
Managed digital marketing planning and content. Managed social media including ideation, copywriting, and design. Handled blog content management and Google Ads search campaigns.
Advertising Analyst at Editorial Notitarde C.A.
January 1, 2016 - August 18, 2025
Supervised advertising layout and printing; designed and reviewed advertising arts. Monitored advertising guidelines and system compliance.
Advertising Analyst at Editorial Notitarde C.A.
June 1, 2014 - August 18, 2025
Supervised advertising layout and printing; designed and reviewed advertising arts. Monitored advertising guidelines and system compliance.
Advertising Analyst at Editorial Notitarde C.A.
October 1, 2011 - August 18, 2025
Supervised advertising layout and printing; designed and reviewed advertising arts. Monitored advertising guidelines and system compliance.
Community Manager at Mega Byte C.A.
May 1, 2013 - August 18, 2025
Managed organic social networks for group companies. Handled social media including idea generation, copywriting, and design. Supported web design and SEO areas.
Telemarketing Consultant at Del Corp C.A.
November 1, 2014 - August 18, 2025
Performed telephone and street sales as well as collection work.
Marketing Director at Isomórficos S.A.S
August 31, 2025 - September 15, 2025
Lead client relationships, drive satisfaction and retention; develop marketing strategies for clients and manage budgets. Stay up to date on market trends. Conduct market analysis and drive for results; assertive communication and results-driven leadership.
SEM Specialist at Altotrafico S.A.S
August 31, 2024 - September 15, 2025
Search Engine Marketing planning, execution and ongoing performance. Implement and optimize enhanced conversions tracking in all Google Ads client accounts through Google Tag Manager, including e-commerce tracking.
Planner at Deeploy S.A.S
May 31, 2024 - September 15, 2025
Advertising planning, implementation and optimization on Google Ads, Meta, TikTok, LinkedIn and Programmatic. Reports generation and meetings with agency clients. Creation of digital advertising and ATL media proposals. Achievements: Lead Quality improvement: +40% increase in lead quality; monthly account budget management of +$14,000 USD.
Marketing Analyst at Flow Chem S.A.S
February 28, 2022 - September 15, 2025
Web content management, strategies, planning and execution. Key metrics related to growth monitoring and maintaining. Email marketing campaigns execution. Front-end e-commerce website design and support. Product labels and advertising creatives design for email marketing campaigns. Manage Google and Facebook advertising PPC strategies and performance data analysis.
Marketing Assistant at Viajemos.com S.A.S
October 31, 2019 - September 15, 2025
Manage and campaigns optimization Google Ads and Facebook Ads. PPC strategies, KPI tracking, advertising performance reports. Audience research and strategy design for Ads. Email marketing campaigns execution.
Community Manager at Kainos C.A.
August 31, 2017 - September 15, 2025
Marketing digital planning and content management. Social media management (idea-copywriting-designs). Blogs content management. Google Ads for search campaigns.
Advertising Analyst at Editorial Notitarde C.A.
January 31, 2016 - September 15, 2025
Advertising and printing supervision; layout advertising in the newspaper; design and review arts; advertising guidelines monitoring into the system.
Advertising Analyst at Editorial Notitarde C.A.
June 30, 2014 - September 15, 2025
Advertising and printing supervision; layout advertising in the newspaper; design and review arts; advertising guidelines monitoring into the system.
Advertising Analyst at Editorial Notitarde C.A.
October 31, 2011 - September 15, 2025
Advertising and printing supervision; layout advertising in the newspaper; design and review arts; advertising guidelines monitoring into the system.
Community Manager at Mega Byte C.A.
May 31, 2013 - September 15, 2025
Social media management; idea-copywriting-designs; blogs content development; Google Ads for search campaigns.
Telemarketing Consultant at Del Corp C.A.
November 30, 2014 - September 15, 2025
Telephone and street sales, and collection work.

Education

Bachelor Degree at National Experimental University of Yaracuy
March 1, 2006 - February 28, 2011
Bachelor Degree in Graphic Design (Licenciada en Diseño Integral) at National Experimental University of Yaracuy
March 1, 2006 - February 1, 2011
Bachelor Degree in Graphic Design at National Experimental University of Yaracuy
March 1, 2006 - February 1, 2011

Qualifications

University Pathway Program by ILAC KISS: Pathway 3.4 Certification
March 1, 2025 - March 31, 2025
Duolingo English Test: Upper Intermediate CEFR B2
December 1, 2024 - December 31, 2024
Diploma course: Marketing Management, Politécnico de Colombia
February 1, 2020 - February 29, 2020
University Pathway Program by ILAC KISS: Pathway 3.4 Certification
March 1, 2025 - August 18, 2025
Duolingo English Test: Upper Intermediate CEFR B2
December 1, 2024 - August 18, 2025
Diploma course: Marketing Management, Politécnico de Colombia
February 1, 2020 - August 18, 2025
Pathway 3.4 Certification
March 1, 2025 - March 1, 2025
Duolingo English Test: Upper Intermediate CEFR B2
December 1, 2024 - December 1, 2024
Marketing Management Diploma
February 1, 2020 - February 1, 2020

Industry Experience

Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Other, Software & Internet, Education

Skills

Experience Level