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I'm a hands-on growth and paid media operator with 10+ years of experience across ecommerce, lead generation and app-based businesses. I specialize in acquisition, retention and LTV-driven growth. I've led multi-channel campaigns across Spain and Portugal via Google Ads, Meta, TikTok and Apple Search Ads, and I excel at forecasting, planning and optimizing performance across paid channels. I enjoy turning complex data into clear, actionable growth strategies and collaborating with cross-functional teams to drive measurable results.…I'm a hands-on growth and paid media operator with 10+ years of experience across ecommerce, lead generation and app-based businesses. I specialize in acquisition, retention and LTV-driven growth. I've led multi-channel campaigns across Spain and Portugal via Google Ads, Meta, TikTok and Apple Search Ads, and I excel at forecasting, planning and optimizing performance across paid channels. I enjoy turning complex data into clear, actionable growth strategies and collaborating with cross-functional teams to drive measurable results.

Lidia Romo Navarro

Digital Marketer, PPC Manager, SEO Expert, +6

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I'm a hands-on growth and paid media operator with 10+ years of experience across ecommerce, lead generation and app-based businesses. I specialize in acquisition, retention and LTV-driven growth. I've led multi-channel campaigns across Spain and Portugal via Google Ads, Meta, TikTok and Apple Search Ads, and I excel at forecasting, planning and optimizing performance across paid channels. I enjoy turning complex data into clear, actionable growth strategies and collaborating with cross-functional teams to drive measurable results.…I'm a hands-on growth and paid media operator with 10+ years of experience across ecommerce, lead generation and app-based businesses. I specialize in acquisition, retention and LTV-driven growth. I've led multi-channel campaigns across Spain and Portugal via Google Ads, Meta, TikTok and Apple Search Ads, and I excel at forecasting, planning and optimizing performance across paid channels. I enjoy turning complex data into clear, actionable growth strategies and collaborating with cross-functional teams to drive measurable results.

Available to hire

I’m a hands-on growth and paid media operator with 10+ years of experience across ecommerce, lead generation and app-based businesses. I specialize in acquisition, retention and LTV-driven growth.

I’ve led multi-channel campaigns across Spain and Portugal via Google Ads, Meta, TikTok and Apple Search Ads, and I excel at forecasting, planning and optimizing performance across paid channels. I enjoy turning complex data into clear, actionable growth strategies and collaborating with cross-functional teams to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Digital Marketing professor at Brunel University

January 1, 2024 - January 1, 2024

Delivered comprehensive courses on RTB/programmatic advertising and affiliate marketing to employees, Santander and Mardid University of Comillas employees, enhancing their digital marketing skills through practical application and industry insights.

Digital Marketing professor at Brain&Code

October 1, 2023 - January 1, 2024

Delivered comprehensive courses on digital marketing strategies and technologies to enhance employee skills in various institutions.

APP Marketing Manager at Newco

January 1, 2023 - January 1, 2023

Strategic planning and execution of all digital marketing strategy for Portugal and Spain (acquisition, activation, retention, and brand awareness activities). Oversaw high-stakes communication and social media channels, managing platforms like META, Google Ads, Snapchat, Discovery, TikTok, Spotify, Apple News, Taboola, and Amp.

Paid Media Freelance at Various

January 1, 2022 - Present

Managed multi-channel performance campaigns and focused on acquisition and optimization across various platforms like Google, Bing, Meta Ads, and more.

Senior Media Manager

January 1, 2020 - December 31, 2022

Led paid media accounts for international clients, combining campaign management, performance reporting and strategic planning across paid media channels.

PPC Senior Manager at Prismica Group (Ledkia / Efecto LED)

January 1, 2018 - December 31, 2021

Managed multi-market e-commerce campaigns across 7 European countries with monthly budgets exceeding €600K.

PPC Senior Account Manager at Prismica Group

January 1, 2018 - July 1, 2021

Worked as PPC Senior Account Manager overseeing multiple campaigns and driving performance improvements for E-commerce clients across Europe.

PPC Senior Account Manager at Coalfice Digital

December 1, 2017 - December 1, 2017

Solely responsible for managing 7 worldwide PPC accounts for various clients to drive performance improvement. Review PPC strategies focused on client's goals and objectives.

PPC Manager at ALFA CEDIGITAL

January 1, 2017 - Present

Managed international PPC accounts across Google Ads and Bing Ads for clients including Allianz Insurance and Laya Healthcare.