I am a passionate digital marketer with a focus on performance advertising and brand development. Over the years, I've worked with various businesses to enhance their marketing strategies and achieve their goals through data-driven approaches. I enjoy sharing my knowledge as a digital marketing professor, helping others to grow in this dynamic field.

Lidia Romo

I am a passionate digital marketer with a focus on performance advertising and brand development. Over the years, I've worked with various businesses to enhance their marketing strategies and achieve their goals through data-driven approaches. I enjoy sharing my knowledge as a digital marketing professor, helping others to grow in this dynamic field.

Available to hire

I am a passionate digital marketer with a focus on performance advertising and brand development. Over the years, I’ve worked with various businesses to enhance their marketing strategies and achieve their goals through data-driven approaches. I enjoy sharing my knowledge as a digital marketing professor, helping others to grow in this dynamic field.

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Experience Level

Expert

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Digital Marketing professor at Brunel University
January 1, 2024 - January 1, 2024
Delivered comprehensive courses on RTB/programmatic advertising and affiliate marketing to employees, Santander and Mardid University of Comillas employees, enhancing their digital marketing skills through practical application and industry insights.
APP Marketing Manager at Newco
January 1, 2023 - January 1, 2023
Strategic planning and execution of all digital marketing strategy for Portugal and Spain (acquisition, activation, retention, and brand awareness activities). Oversaw high-stakes communication and social media channels, managing platforms like META, Google Ads, Snapchat, Discovery, TikTok, Spotify, Apple News, Taboola, and Amp.
PPC Senior Account Manager at Coalfice Digital
December 1, 2017 - December 1, 2017
Solely responsible for managing 7 worldwide PPC accounts for various clients to drive performance improvement. Review PPC strategies focused on client's goals and objectives.
Paid Media Freelance at Various
January 1, 2022 - Present
Managed multi-channel performance campaigns and focused on acquisition and optimization across various platforms like Google, Bing, Meta Ads, and more.
Digital Marketing professor at Brain&Code
October 1, 2023 - January 1, 2024
Delivered comprehensive courses on digital marketing strategies and technologies to enhance employee skills in various institutions.
PPC Senior Account Manager at Prismica Group
January 1, 2018 - July 1, 2021
Worked as PPC Senior Account Manager overseeing multiple campaigns and driving performance improvements for E-commerce clients across Europe.

Education

Master in Marketing Management at Griffith College
January 1, 2016 - January 1, 2017
Degree in Business Administration at University of Valencia
January 1, 2011 - January 1, 2015
Master in Marketing Management at Griffith College, Ireland
January 1, 2016 - January 1, 2017
Degree in Business Administration at University of Valencia
January 1, 2008 - January 1, 2013

Qualifications

Google Ads Certification
January 1, 2020 - November 18, 2025
Google Tag Manager Certificate
January 1, 2020 - November 18, 2025
Google Tag Manager Certificate
January 1, 2020 - April 16, 2026
Google Ads Certification
January 1, 2022 - January 1, 2025

Industry Experience

Education, Professional Services, Media & Entertainment, Retail