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I'm a hands-on growth and paid media operator with 10+ years of experience across ecommerce, lead generation and app-based businesses. I specialize in acquisition, retention and LTV-driven growth. I've led multi-channel campaigns across Spain and Portugal via Google Ads, Meta, TikTok and Apple Search Ads, and I excel at forecasting, planning and optimizing performance across paid channels. I enjoy turning complex data into clear, actionable growth strategies and collaborating with cross-functional teams to drive measurable results.…I'm a hands-on growth and paid media operator with 10+ years of experience across ecommerce, lead generation and app-based businesses. I specialize in acquisition, retention and LTV-driven growth. I've led multi-channel campaigns across Spain and Portugal via Google Ads, Meta, TikTok and Apple Search Ads, and I excel at forecasting, planning and optimizing performance across paid channels. I enjoy turning complex data into clear, actionable growth strategies and collaborating with cross-functional teams to drive measurable results.

Lidia Romo Navarro

Digital Marketer, PPC Manager, SEO Expert, +6

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I'm a hands-on growth and paid media operator with 10+ years of experience across ecommerce, lead generation and app-based businesses. I specialize in acquisition, retention and LTV-driven growth. I've led multi-channel campaigns across Spain and Portugal via Google Ads, Meta, TikTok and Apple Search Ads, and I excel at forecasting, planning and optimizing performance across paid channels. I enjoy turning complex data into clear, actionable growth strategies and collaborating with cross-functional teams to drive measurable results.…I'm a hands-on growth and paid media operator with 10+ years of experience across ecommerce, lead generation and app-based businesses. I specialize in acquisition, retention and LTV-driven growth. I've led multi-channel campaigns across Spain and Portugal via Google Ads, Meta, TikTok and Apple Search Ads, and I excel at forecasting, planning and optimizing performance across paid channels. I enjoy turning complex data into clear, actionable growth strategies and collaborating with cross-functional teams to drive measurable results.

Available to hire

I’m a hands-on growth and paid media operator with 10+ years of experience across ecommerce, lead generation and app-based businesses. I specialize in acquisition, retention and LTV-driven growth.

I’ve led multi-channel campaigns across Spain and Portugal via Google Ads, Meta, TikTok and Apple Search Ads, and I excel at forecasting, planning and optimizing performance across paid channels. I enjoy turning complex data into clear, actionable growth strategies and collaborating with cross-functional teams to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Digital Marketing professor at Brunel University

January 1, 2024 - January 1, 2024

Delivered comprehensive courses on RTB/programmatic advertising and affiliate marketing to employees, Santander and Mardid University of Comillas employees, enhancing their digital marketing skills through practical application and industry insights.

APP Marketing Manager at Newco

January 1, 2023 - January 1, 2023

Strategic planning and execution of all digital marketing strategy for Portugal and Spain (acquisition, activation, retention, and brand awareness activities). Oversaw high-stakes communication and social media channels, managing platforms like META, Google Ads, Snapchat, Discovery, TikTok, Spotify, Apple News, Taboola, and Amp.

PPC Senior Account Manager at Coalfice Digital

December 1, 2017 - December 1, 2017

Solely responsible for managing 7 worldwide PPC accounts for various clients to drive performance improvement. Review PPC strategies focused on client's goals and objectives.

Paid Media Freelance at Various

January 1, 2022 - Present

Managed multi-channel performance campaigns and focused on acquisition and optimization across various platforms like Google, Bing, Meta Ads, and more.

Digital Marketing professor at Brain&Code

October 1, 2023 - January 1, 2024

Delivered comprehensive courses on digital marketing strategies and technologies to enhance employee skills in various institutions.

PPC Senior Account Manager at Prismica Group

January 1, 2018 - July 1, 2021

Worked as PPC Senior Account Manager overseeing multiple campaigns and driving performance improvements for E-commerce clients across Europe.

Senior Media Manager

January 1, 2020 - December 31, 2022

Led paid media accounts for international clients, combining campaign management, performance reporting and strategic planning across paid media channels.

PPC Senior Manager at Prismica Group (Ledkia / Efecto LED)

January 1, 2018 - December 31, 2021

Managed multi-market e-commerce campaigns across 7 European countries with monthly budgets exceeding €600K.

PPC Manager at ALFA CEDIGITAL

January 1, 2017 - Present

Managed international PPC accounts across Google Ads and Bing Ads for clients including Allianz Insurance and Laya Healthcare.