Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Michelle De La Rosa Lopez, a bilingual social media manager with over 6 years of experience leading content strategy and platform management for diverse public health brands. I specialize in crafting engaging content, managing vibrant communities, and leveraging AI tools to boost content production efficiency. Fluent in both English and Spanish, I enjoy translating complex concepts into digestible messages that connect audiences with important campaigns. I thrive on collaboration and mentorship, having developed training modules and provided 1:1 coaching to optimize team performance and ensure messaging consistency. I love staying ahead of social media trends and using data-driven insights to continuously improve campaign outcomes.…Hi, I'm Michelle De La Rosa Lopez, a bilingual social media manager with over 6 years of experience leading content strategy and platform management for diverse public health brands. I specialize in crafting engaging content, managing vibrant communities, and leveraging AI tools to boost content production efficiency. Fluent in both English and Spanish, I enjoy translating complex concepts into digestible messages that connect audiences with important campaigns. I thrive on collaboration and mentorship, having developed training modules and provided 1:1 coaching to optimize team performance and ensure messaging consistency. I love staying ahead of social media trends and using data-driven insights to continuously improve campaign outcomes.

Michelle De La Rosa Lopez

Social Media Manager, Content Creator, Community Manager, +2





Hi, I'm Michelle De La Rosa Lopez, a bilingual social media manager with over 6 years of experience leading content strategy and platform management for diverse public health brands. I specialize in crafting engaging content, managing vibrant communities, and leveraging AI tools to boost content production efficiency. Fluent in both English and Spanish, I enjoy translating complex concepts into digestible messages that connect audiences with important campaigns. I thrive on collaboration and mentorship, having developed training modules and provided 1:1 coaching to optimize team performance and ensure messaging consistency. I love staying ahead of social media trends and using data-driven insights to continuously improve campaign outcomes.…Hi, I'm Michelle De La Rosa Lopez, a bilingual social media manager with over 6 years of experience leading content strategy and platform management for diverse public health brands. I specialize in crafting engaging content, managing vibrant communities, and leveraging AI tools to boost content production efficiency. Fluent in both English and Spanish, I enjoy translating complex concepts into digestible messages that connect audiences with important campaigns. I thrive on collaboration and mentorship, having developed training modules and provided 1:1 coaching to optimize team performance and ensure messaging consistency. I love staying ahead of social media trends and using data-driven insights to continuously improve campaign outcomes.

Available to hire

Hi, I’m Michelle De La Rosa Lopez, a bilingual social media manager with over 6 years of experience leading content strategy and platform management for diverse public health brands. I specialize in crafting engaging content, managing vibrant communities, and leveraging AI tools to boost content production efficiency. Fluent in both English and Spanish, I enjoy translating complex concepts into digestible messages that connect audiences with important campaigns.

I thrive on collaboration and mentorship, having developed training modules and provided 1:1 coaching to optimize team performance and ensure messaging consistency. I love staying ahead of social media trends and using data-driven insights to continuously improve campaign outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Manager at Rescue: The Behavior Change Agency

January 1, 2022 - Present

Led content strategy and platform management for 50+ public health brands—scheduling, optimizing, and publishing posts across Instagram, Facebook, TikTok, X/Twitter, LinkedIn, and YouTube while managing community engagement to drive growth, visibility, and audience interaction. Managed community engagement and brand-aligned responses, translating complex concepts into digestible messaging for broader audiences to help them better understand and connect with campaign messaging. Created content using AI tools and other digital platforms to scale production and cut turnaround time by over half. Monitored campaign performance, using analytics tools like Sprout Social to derive actionable insights and make data-driven improvements; delivered KPI-driven insights to refine strategy and elevate campaign performance. Developed and led trainings, video modules, and 1:1 mentorship to strengthen team performance and campaign consistency; collaborated with creative, marketing, and compliance team

Social Media Coordinator at Rescue: The Behavior Change Agency

January 1, 2022 - July 25, 2025

Supported social media initiatives as Social Media Coordinator before promotion; collaborated across teams to align messaging and campaign goals.

Social Media & PR Coordinator at Olive Creative Strategies

January 1, 2021 - July 25, 2025

Managed social engagement and content across Instagram, Facebook, and Twitter for 5–7 clients; created monthly calendars tailored to brand tone and goals. Wrote blogs, newsletters, and articles for client sites and San Diego Downtown News to boost visibility and SEO. Supported media outreach, PR campaigns, and built shared content systems to streamline workflows. Monitored platform trends to inform strategy and optimize campaign performance.

Social Media Intern at Olive Creative Strategies

January 1, 2020 - July 25, 2025

Assisted in managing social media content and campaigns for clients, learning the fundamentals of social media management and PR.