Michelle De La Rosa Lopez

Supported social media initiatives as Social Media Coordinator before promotion; collaborated across teams to align messaging and campaign goals.

Led content strategy and platform management for 50+ public health brands—scheduling, optimizing, and publishing posts across Instagram, Facebook, TikTok, X/Twitter, LinkedIn, and YouTube while managing community engagement to drive growth, visibility, and audience interaction. Managed community engagement and brand-aligned responses, translating complex concepts into digestible messaging for broader audiences to help them better understand and connect with campaign messaging. Created content using AI tools and other digital platforms to scale production and cut turnaround time by over half. Monitored campaign performance, using analytics tools like Sprout Social to derive actionable insights and make data-driven improvements; delivered KPI-driven insights to refine strategy and elevate campaign performance. Developed and led trainings, video modules, and 1:1 mentorship to strengthen team performance and campaign consistency; collaborated with creative, marketing, and compliance team

Managed social engagement and content across Instagram, Facebook, and Twitter for 5–7 clients; created monthly calendars tailored to brand tone and goals. Wrote blogs, newsletters, and articles for client sites and San Diego Downtown News to boost visibility and SEO. Supported media outreach, PR campaigns, and built shared content systems to streamline workflows. Monitored platform trends to inform strategy and optimize campaign performance.