Available to hire
I’m an award-winning journalist and digital editor with over two decades of newsroom experience. I have a strong track record in leading digital strategy, managing social media platforms, and driving audience engagement. My expertise lies in content management systems, visual storytelling, and data-driven editorial decision-making.
I thrive in fast-paced media environments where exceptional news judgment and a comprehensive understanding of the evolving media landscape are essential. I am passionate about creating compelling content and continually optimizing it based on analytics to connect with readers and grow audiences.
Experience Level
Language
Spanish; Castilian
Intermediate
Work Experience
Digital Editor at Arizona Daily Star
November 1, 2023 - PresentSpearheaded digital strategy, increasing Instagram impressions by 135% and doubling reach through data-informed publishing. Managed all digital platforms, including social media and newsletters, resulting in a 150% increase in reader engagement. Leveraged analytics tools like Parse.ly and Google Analytics to optimize content performance and editorial planning.
News Editor at Arizona Daily Star
November 1, 2022 - PresentDirected daily print production and coordinated local, national, and wire content. Made final editorial decisions on story placement, headlines, and layout. Collaborated with section editors to uphold high journalistic standards and improve workflow efficiency.
Implementation Specialist / Workflow Consultant at Gannett / USA Today Network
December 31, 2018 - July 25, 2025Developed newsroom workflows and best practices for the USA Today Network. Supported CMS and production systems for over 5,000 users nationwide. Trained editorial staff on new technologies and tools.
Assistant Features Editor at Las Vegas Review-Journal
December 31, 2007 - July 25, 2025Managed a team of 18 writers, designers, and photographers. Increased entertainment coverage and mentored new journalists. Oversaw content planning and editing for fashion and entertainment sections.
Customer Success Manager at Learning A-Z
December 31, 2023 - July 25, 2025Managed $25.5M in accounts and led onboarding for education software.
Software Trainer at CCI Europe
December 31, 2016 - July 25, 2025Installed and supported publishing systems globally.
Software Consultant at Digital Technology International
December 31, 2005 - July 25, 2025Trained editorial teams across the Americas.
Assistant Entertainment Editor at The Antelope Valley Press
December 31, 2003 - July 25, 2025Produced weekly entertainment content.
Intelligence Analyst / Spanish Linguist at U.S. Army & Army Reserves
December 31, 2007 - July 25, 2025Led intelligence operations and mission logistics.
Digital Editor at Arizona Daily Star
November 1, 2023 - PresentSpearheaded digital strategy, increasing Instagram impressions by 135% and doubling reach through data-informed publishing. Managed all digital platforms, including social media and newsletters, resulting in a 150% increase in reader engagement. Leveraged analytics tools like Parse.ly and Google Analytics to optimize content performance and editorial planning.
News Editor at Arizona Daily Star
November 1, 2022 - PresentDirected daily print production and coordinated local, national, and wire content. Made final editorial decisions on story placement, headlines, and layout. Collaborated with section editors to uphold high journalistic standards and improve workflow efficiency.
Implementation Specialist / Workflow Consultant at Gannett / USA Today Network
December 31, 2018 - July 25, 2025Developed newsroom workflows and best practices for the USA Today Network. Supported CMS and production systems for over 5,000 users nationwide. Trained editorial staff on new technologies and tools.
Assistant Features Editor at Las Vegas Review-Journal
December 31, 2007 - July 25, 2025Managed a team of 18 writers, designers, and photographers. Increased entertainment coverage and mentored new journalists. Oversaw content planning and editing for fashion and entertainment sections.
Customer Success Manager at Learning A-Z
December 31, 2023 - July 25, 2025Managed $25.5M in accounts and led onboarding for education software.
Software Trainer at CCI Europe
December 31, 2016 - July 25, 2025Installed and supported publishing systems globally.
Software Consultant at Digital Technology International
December 31, 2005 - July 25, 2025Trained editorial teams across the Americas.
Assistant Entertainment Editor at The Antelope Valley Press
December 31, 2003 - July 25, 2025Produced weekly entertainment content.
Intelligence Analyst / Spanish Linguist at U.S. Army & Army Reserves
December 31, 2007 - July 25, 2025Led intelligence operations and mission logistics.
Education
B.A. at Brigham Young University
January 1, 1991 - December 31, 1995B.A. at Brigham Young University
January 11, 2030 - July 25, 2025Qualifications
Industry Experience
Media & Entertainment, Education, Government, Professional Services, Software & Internet
Experience Level
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