Available to hire
Hi, I’m Najma Malik, a results-oriented Digital Marketing Professional with over 10 years of experience helping brands grow through strategic planning, performance marketing, and creative content execution. I specialize in SEO, Google and Meta Ads, social media marketing, email automation, and web development using WordPress and Shopify.
I’m passionate about innovation and love leveraging tools like ChatGPT, Canva, and CapCut to create engaging, data-driven campaigns that truly convert. I’m excited to bring my expertise, creativity, and leadership to a forward-thinking organization focused on digital growth.
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Work Experience
Marketing Team Lead – Canada at Lemfi (Money Transfer App)
January 1, 2024 - PresentLed Lemfi’s community marketing strategy in Canada, driving user acquisition and regional brand growth. Executed high-visibility brand activations at major cultural events and retail locations across key Canadian cities. Managed end-to-end influencer campaigns, from outreach and negotiation to performance tracking. Built and led a national ambassador network, boosting word-of-mouth referrals and engagement. Collaborated with internal teams and partners to localize marketing strategies and improve conversion rates.
Founder - Canada at NJ Marketing Group
January 1, 2015 - PresentFounded and scaled NJ Marketing Group into an award-winning, full-service digital marketing agency supporting clients across Canada and internationally. Spearheaded 100+ successful campaigns for brands including INS Market, A&W, M360Lube, Lemfi, Skans, and KCB. Delivered high-impact solutions in branding, digital strategy, social media, and web development. Launched and led PR by NJ, a division for public relations and influencer marketing. Built strategic partnerships with community organizations, event platforms, and businesses to drive growth and visibility. Recognized for driving consistent client ROI through innovative marketing and community engagement.
Education
Bachelor of Computer Engineering at Sirsyed University
January 1, 2006 - December 31, 2010Diploma in Digital Marketing at Sheridan College
January 1, 2015 - December 31, 2015Qualifications
Certified Digital Marketing Professional
January 1, 2023 - December 31, 2023Google Ads & Meta Ads Certified
January 1, 2023 - December 31, 2023Web Design
January 1, 2023 - December 31, 2023Industry Experience
Financial Services, Media & Entertainment, Professional Services, Retail, Software & Internet
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