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Hi, I'm Nermin Karam, a passionate Marketing and PR Executive with over 5 years of experience in the retail industry. I specialize in developing strategies that align with business goals, managing social media campaigns, enhancing brand visibility, and driving customer engagement through creative and data-driven approaches. I enjoy working on diverse projects that help brands grow and connect with their audience. With a background in applied arts and printing, I bring a creative eye to marketing, design, and communication strategies. I'm always eager to learn and innovate to deliver the best results.…Hi, I'm Nermin Karam, a passionate Marketing and PR Executive with over 5 years of experience in the retail industry. I specialize in developing strategies that align with business goals, managing social media campaigns, enhancing brand visibility, and driving customer engagement through creative and data-driven approaches. I enjoy working on diverse projects that help brands grow and connect with their audience. With a background in applied arts and printing, I bring a creative eye to marketing, design, and communication strategies. I'm always eager to learn and innovate to deliver the best results.

Nermin Karam

Marketing Strategist, Digital Marketer, PR Freelancer, +2

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Hi, I'm Nermin Karam, a passionate Marketing and PR Executive with over 5 years of experience in the retail industry. I specialize in developing strategies that align with business goals, managing social media campaigns, enhancing brand visibility, and driving customer engagement through creative and data-driven approaches. I enjoy working on diverse projects that help brands grow and connect with their audience. With a background in applied arts and printing, I bring a creative eye to marketing, design, and communication strategies. I'm always eager to learn and innovate to deliver the best results.…Hi, I'm Nermin Karam, a passionate Marketing and PR Executive with over 5 years of experience in the retail industry. I specialize in developing strategies that align with business goals, managing social media campaigns, enhancing brand visibility, and driving customer engagement through creative and data-driven approaches. I enjoy working on diverse projects that help brands grow and connect with their audience. With a background in applied arts and printing, I bring a creative eye to marketing, design, and communication strategies. I'm always eager to learn and innovate to deliver the best results.

Available to hire

Hi, I’m Nermin Karam, a passionate Marketing and PR Executive with over 5 years of experience in the retail industry. I specialize in developing strategies that align with business goals, managing social media campaigns, enhancing brand visibility, and driving customer engagement through creative and data-driven approaches.

I enjoy working on diverse projects that help brands grow and connect with their audience. With a background in applied arts and printing, I bring a creative eye to marketing, design, and communication strategies. I’m always eager to learn and innovate to deliver the best results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing & PR Executive at Unitrade Company

October 1, 2016 - Present

Developed content strategies aligned with business goals and KPIs; led print and digital marketing campaigns; improved customer engagement through weekly strategies; managed budget and workflow meeting deadlines; analyzed market trends and competitor metrics; planned and launched social media and marketing campaigns; created and managed social media content; enhanced brand visibility and sponsorship objectives through strategic partnerships; built vendor and industry relationships; provided insights to improve marketing campaigns; conducted market studies; surpassed sales goals; managed marketing material production and design; delivered consistent global brand presence; improved seasonal customer interactions; enhanced internal and B2B communications; directed offline advertising initiatives; maximized PR exposure; and leveraged new media including bloggers, vloggers, and social media channels.

Senior Graphic Designer at Unitrade Company

October 1, 2016 - Present

Designed website layouts, templates and unique branded looks; created a broad range of work using various design techniques; designed creative digital displays used in online advertising for local businesses; applied creative expertise to present marketing concepts; developed display, marketing and packaging materials to support product branding strategies; created print materials, banners and signs; produced videos for social media, advertising and informational purposes; and completed final project touches before rollout.

Graphic Designer at Innovation Company

October 31, 2016 - July 25, 2025

Worked on a wide range of projects and media using various software programs to develop innovative graphic designs meeting business goals; designed website layouts, templates and unique branded looks; ensured designs met organizational standards and brand expectations by obtaining management input; worked independently and cooperatively with marketing team to meet deadlines and stay within budget; collaborated and strategized with multiple teams or clients on various materials including web pages, presentations, signage, internal communications, newsletters and marketing materials; translated strategic direction into high-quality design within established brand identity; developed concepts and executed original content by determining proper use of color, text, font style, imagery and layout; managed design and upload process for all project materials using best practices for content management system.

Graphic Designer at Maham Researches And Marketing El Riyadh Cairo Branch

August 31, 2014 - July 25, 2025

Graphic design responsibilities not detailed in resume.

Graphic Designer at 4D Dimention Company

April 30, 2014 - July 25, 2025

Graphic design responsibilities not detailed in resume.