I am an experienced media professional with over 9 years in Social Media Marketing, Community Management, and UGC Creation. I have a strong track record in driving brand awareness, engagement, and conversion through trend-driven campaigns, and I excel in performance analysis, content curation, and strategy optimization. I’m passionate about building strong communities and creating content that resonates deeply with audiences. Throughout my career, I've worked with major brands and platforms, leading content strategies, managing creator collaborations, and driving growth across various social channels. I enjoy collaborating with creative teams and executing campaigns that increase engagement and foster brand loyalty. Let's connect and grow together!

Biswajit Dey

I am an experienced media professional with over 9 years in Social Media Marketing, Community Management, and UGC Creation. I have a strong track record in driving brand awareness, engagement, and conversion through trend-driven campaigns, and I excel in performance analysis, content curation, and strategy optimization. I’m passionate about building strong communities and creating content that resonates deeply with audiences. Throughout my career, I've worked with major brands and platforms, leading content strategies, managing creator collaborations, and driving growth across various social channels. I enjoy collaborating with creative teams and executing campaigns that increase engagement and foster brand loyalty. Let's connect and grow together!

Available to hire

I am an experienced media professional with over 9 years in Social Media Marketing, Community Management, and UGC Creation. I have a strong track record in driving brand awareness, engagement, and conversion through trend-driven campaigns, and I excel in performance analysis, content curation, and strategy optimization. I’m passionate about building strong communities and creating content that resonates deeply with audiences.

Throughout my career, I’ve worked with major brands and platforms, leading content strategies, managing creator collaborations, and driving growth across various social channels. I enjoy collaborating with creative teams and executing campaigns that increase engagement and foster brand loyalty. Let’s connect and grow together!

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Work Experience

Social Community Growth Manager at Zupee
September 1, 2024 - Present
Achieved 2x growth in Instagram followers and tripled private group membership within six months, while also doubling WhatsApp channel members. Strategically reduced CPM and CPE through performance-driven content initiatives. Led content strategy and execution for offline gaming events such as Stanfest, Lucknow, and Kolkata, collaborating with top creators. Spearheaded creator onboarding and management and developed targeted campaigns for flagship games. Produced a wide range of in-house content ensuring consistent publishing via a streamlined content calendar. Drove community growth and UGC-led campaigns, significantly increasing engagement and deepening brand loyalty across platforms.
Social Media Community Manager at Surfin Creatives | Product Bullsmart(Fintech)
April 30, 2024 - July 25, 2025
Managed YouTube, Instagram, X (formerly Twitter), and WhatsApp channels for a leading finance brand. Developed and executed content calendars from weekly to quarterly, delivered performance reports, and optimized strategies based on audience insights. Developed webinars in collaboration with top AMCs including HDFC, Kotak, and SBI, and produced in-house reels simplifying financial concepts for digital audiences. Organized offline events to foster deeper community connection and engagement.
Community Manager at Trell App
September 30, 2022 - July 25, 2025
Led the launch of Trell TV (OTT) by spearheading in-app content production and promotional strategy. Scaled social media presence and end-to-end shoots. Drove creative marketing initiatives across User-Generated Content (UGC) and Professional-Generated Content (PGC) campaigns. Ensured content consistency, timely delivery, and alignment with brand objectives, playing a key role in boosting platform growth, engagement, and user retention.
Community Management at Bytedance – Helo & TikTok
January 31, 2021 - July 25, 2025
Recruited and managed a network of 1,000+ content creators and influencers across gaming, automotive, and lifestyle categories. Facilitated weekly syncs ensuring smooth operations and strong creator collaboration. Led development and execution of topical, trend-driven, and community-focused campaigns, significantly boosting engagement and strengthening creator loyalty across platforms.
Creative Lead at Just Learning
December 31, 2019 - July 25, 2025
Led content production and creative teams with clear vision and strategic direction, resulting in 100% increase in watch time and over 20% growth in subscriber base. Successfully set up an in-house production studio to streamline content workflows. Organized pan-India STEM learning events in schools to drive engagement, educational outreach, and brand presence among younger audiences.
Social Video Producer at NEWJ
May 31, 2019 - July 25, 2025
Led the content production and creative teams with a clear vision and strategic direction, resulting in a 100% increase in watch time and 20%+ subscriber growth. Set up an in-house production studio to streamline workflows. Organized pan-India STEM learning events to boost engagement and educational outreach.
Video Content Editor at Gozoop Online Pvt. Ltd.
September 30, 2018 - July 25, 2025
Managed creative content development and digital campaign execution for leading brands. Developed and edited engaging social media, marketing, and branded content. Collaborated with design and strategy teams for high-impact visuals using Photoshop and After Effects. Measured and optimized social media performance aligned with KPIs. Delivered strategic presentations and ideated new audience engagement formats.
News Producer at Times Network
April 30, 2017 - July 25, 2025
Handled live news production focusing on editorial and visual delivery. Oversaw VizRT graphics preparation before live broadcasts. Coordinated with output desk, editors and input teams for seamless execution. Managed PCR CG operations and integrated real-time Twitter trends. Developed branded content and crafted compelling news stories and headlines, ensuring quality and meeting tight deadlines.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Financial Services, Gaming, Software & Internet, Education