Lisette Hawkins
Hi! I'm Lisette, a passionate Web Designer and Digital Strategist with over three years of experience creating impactful digital solutions.
About
Hi! I’m Lisette, a passionate Web Designer and Digital Strategist with over three years of experience creating impactful digital solutions. I specialize in crafting user-friendly eCommerce platforms and optimizing digital marketing strategies to boost engagement and conversions. I love using data and analytics to improve user experiences and deliver solutions that truly align with both user needs and business goals.
I enjoy collaborating closely with stakeholders and users to develop responsive and accessible digital experiences. Whether designing websites or managing targeted ad campaigns, my goal is always to innovate and drive real results that help brands grow.
- 4 years' experience
- Joined July 2025
Languages
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Retail
- Education
- Software & Internet
- Consumer Goods
- Professional Services
Work experience
Created a responsive Wix website prioritizing mobile users, doubling online registrations. Conducted user research with Spanish-speaking adults to identify barriers and improve UX, reducing registration friction by 35%. Designed accessible course pages, enhancing navigation and increasing user satisfaction by 20%. Collaborated with stakeholders to align design goals with user needs. Implemented analytics to track user engagement and optimize site performance.
Conducted UX audits using Google Analytics and heatmaps. Redesigned website layout for improved consistency and intuitive navigation. Implemented targeted interface improvements based on data insights. Enhanced website load times by 25% and boosted product interaction rates by 40%. Increased overall user engagement metrics by 15% and repeat visit rates by 10%.
Designed a comprehensive eCommerce website that boosted online conversions by 40%. Enhanced user engagement and simplified the checkout process to reduce cart abandonment rates. Managed targeted Google Ads campaigns, optimizing ad spend for a 35% increase in click-through rates. Generated over 15,000 new site visitors monthly through strategic digital marketing initiatives. Analyzed web traffic to inform design and strategy improvements.
Education
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