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Hi, I’m Furqan Sohail, an analytical, energetic, and detail‑oriented Paid Media Marketing Manager with 9+ years of experience across e‑commerce, retail, fashion, gaming, finance, automotive, education, pharma and legal. I design and implement comprehensive PPC and Social paid performance strategies for both B2B and B2C clients, and I measure ROI to ensure growth and high ROI. I thrive on data‑driven decision making, cross‑functional collaboration, and delivering scalable campaigns with clear impact. I have hands‑on experience setting up Google Search, Shopping, Display, YouTube and LinkedIn campaigns, plus Google App Campaigns. I work with GA4, SA360 and DV360, analyse audiences, optimize creatives, automate workflows, and report findings with Looker Studio and Excel. I have managed budgets up to £18 million annually, led teams, and partnered with SEO/CRM teams to accelerate revenue growth and ROI.…Hi, I’m Furqan Sohail, an analytical, energetic, and detail‑oriented Paid Media Marketing Manager with 9+ years of experience across e‑commerce, retail, fashion, gaming, finance, automotive, education, pharma and legal. I design and implement comprehensive PPC and Social paid performance strategies for both B2B and B2C clients, and I measure ROI to ensure growth and high ROI. I thrive on data‑driven decision making, cross‑functional collaboration, and delivering scalable campaigns with clear impact. I have hands‑on experience setting up Google Search, Shopping, Display, YouTube and LinkedIn campaigns, plus Google App Campaigns. I work with GA4, SA360 and DV360, analyse audiences, optimize creatives, automate workflows, and report findings with Looker Studio and Excel. I have managed budgets up to £18 million annually, led teams, and partnered with SEO/CRM teams to accelerate revenue growth and ROI.

Furqan Sohail

PPC Manager, Digital Marketer, Content Strategist, +2

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Hi, I’m Furqan Sohail, an analytical, energetic, and detail‑oriented Paid Media Marketing Manager with 9+ years of experience across e‑commerce, retail, fashion, gaming, finance, automotive, education, pharma and legal. I design and implement comprehensive PPC and Social paid performance strategies for both B2B and B2C clients, and I measure ROI to ensure growth and high ROI. I thrive on data‑driven decision making, cross‑functional collaboration, and delivering scalable campaigns with clear impact. I have hands‑on experience setting up Google Search, Shopping, Display, YouTube and LinkedIn campaigns, plus Google App Campaigns. I work with GA4, SA360 and DV360, analyse audiences, optimize creatives, automate workflows, and report findings with Looker Studio and Excel. I have managed budgets up to £18 million annually, led teams, and partnered with SEO/CRM teams to accelerate revenue growth and ROI.…Hi, I’m Furqan Sohail, an analytical, energetic, and detail‑oriented Paid Media Marketing Manager with 9+ years of experience across e‑commerce, retail, fashion, gaming, finance, automotive, education, pharma and legal. I design and implement comprehensive PPC and Social paid performance strategies for both B2B and B2C clients, and I measure ROI to ensure growth and high ROI. I thrive on data‑driven decision making, cross‑functional collaboration, and delivering scalable campaigns with clear impact. I have hands‑on experience setting up Google Search, Shopping, Display, YouTube and LinkedIn campaigns, plus Google App Campaigns. I work with GA4, SA360 and DV360, analyse audiences, optimize creatives, automate workflows, and report findings with Looker Studio and Excel. I have managed budgets up to £18 million annually, led teams, and partnered with SEO/CRM teams to accelerate revenue growth and ROI.

Available to hire

Hi, I’m Furqan Sohail, an analytical, energetic, and detail‑oriented Paid Media Marketing Manager with 9+ years of experience across e‑commerce, retail, fashion, gaming, finance, automotive, education, pharma and legal. I design and implement comprehensive PPC and Social paid performance strategies for both B2B and B2C clients, and I measure ROI to ensure growth and high ROI. I thrive on data‑driven decision making, cross‑functional collaboration, and delivering scalable campaigns with clear impact.

I have hands‑on experience setting up Google Search, Shopping, Display, YouTube and LinkedIn campaigns, plus Google App Campaigns. I work with GA4, SA360 and DV360, analyse audiences, optimize creatives, automate workflows, and report findings with Looker Studio and Excel. I have managed budgets up to £18 million annually, led teams, and partnered with SEO/CRM teams to accelerate revenue growth and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Paid Marketing Manager at FIORA Agency

December 1, 2023 - December 1, 2023

Drive performance and development of paid media strategies with a primary focus on sales; oversee budgets to align with scope and objectives; lead global paid media strategy across regions; audit daily reporting and budget tools; implement a comprehensive testing framework and build reporting dashboards; introduce automation to improve efficiency; manage client needs and optimize campaigns for best ROI.

Paid Performance Manager at SAGE (Accounting Software)

December 1, 2023 - November 18, 2025

Lead paid search and social strategy across multiple regions; manage end‑to‑end Google Ads and Microsoft/Bing campaigns; optimize shopping and search ads for maximum performance, relevance, and ROI; conduct in‑depth keyword research and audience analysis; monitor conversions and drive data‑backed decisions; develop PPC strategies to scale growth and efficiency; introduce automation to improve performance; manage senior stakeholder expectations and collaborate with wider marketing teams.

Paid Performance Manager at COS (H&M Group)

March 1, 2023 - March 1, 2023

Build and refine digital paid media strategy for E‑commerce and app promotion; define KPIs (installs, CPI, ROAS, in‑app actions); ensure app integration with Google Play Console & Firebase; implement conversion tracking; plan and execute campaigns across Google Search, Shopping, YouTube, Social & Programmatic; manage budgets and reporting; lead creative direction and testing to meet revenue targets and ROI.

Paid Media Manager at Wavemaker Agency

February 1, 2020 - February 1, 2020

Develop, manage and coordinate PPC Search, Shopping and Social strategies; optimize Shopping feeds and run multi‑variant tests; improve CPA, revenue and ROI; manage daily reporting and agency workflow; coordinate with creative and client presentations; audit and optimize for continuous improvement; build dashboards and reporting for clients.

Paid Search Account Manager at Freelancing (Charlotte Tilbury, Next, New Look)

August 1, 2018 - August 1, 2018

Oversee paid media campaigns for UK and international accounts; restructure shopping accounts globally; develop and implement paid search & shopping strategies; manage remarketing efforts and deliver monthly performance reports and audits; budget management and client communications.

Paid Search Account Manager at Manning Gottlieb (Nissan)

August 1, 2017 - August 1, 2017

Devise and maintain optimal account structure for leading paid search campaigns; manage strategy across multiple brands; daily performance review and optimization; ad copy creation; keyword analysis and bidding strategy; stakeholder collaboration on test/learn initiatives for maximum ROI.

Paid Communications Manager at Barclays (Contract)

November 1, 2016 - November 1, 2016

Establish web analytics as an insight tool and drive paid search to generate leads; manage external media agency; optimize PPC activities for leads and quarterly targets; deliver optimized user journeys from search to website; support accessibility audits and Test & Target programs.

Paid Media Manager at Neoteric

May 1, 2016 - May 1, 2016

Interpret analytical data for strategic development; develop and evaluate marketing strategies; audit, test, build and optimize PPC & remarketing campaigns; manage client needs and ROI; lead a PPC team; conduct trend analysis and competitive evaluation.

PPC Executive at Digital Agency 360

May 1, 2015 - May 1, 2015

Optimize campaigns for best ROI; analyze trends and competitor strategies; create ad copy and structure campaigns/ad groups; keyword selection and bidding strategy; contribute to test/learn initiatives and client reporting.

Senior Executive at Digital Agency 360

May 1, 2015 - May 1, 2015

PPC account management (search & display); multi‑regional project management; digital strategy and consultation; team management and training; budget handling for large accounts; data analysis and reporting; copywriting and strategic planning.