Available to hire
Hi, I’m Moustafa Khaled, a Senior Performance Marketing Specialist and Digital Strategist with over 8 years of experience across the MENA region. I’ve led high-budget campaigns for sectors like medical, e-commerce, and real estate, focusing on funnel building, ad optimization, and data-driven growth. Currently, I’m working as a Marketing Manager in Abu Dhabi and also serve as the CMO for a sports-tech platform.
I thrive on blending execution with team leadership and business insights, and I enjoy collaborating cross-functionally to ensure the best results. I’m passionate about creating strategic marketing structures that boost lead quality and conversion, while continuously optimizing performance with data and innovative tools.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Acting Marketing Manager at Tries Jolie Medical Center – Abu Dhabi, UAE
May 1, 2025 - PresentBuilt and launched the full digital performance structure for the clinic, including ad account setup, conversion tracking, and analytics flow. Managed lead generation campaigns on Meta and TikTok platforms for high-intent medical services. Optimized CPL through strategic targeting, creative testing, and retargeting funnels. Coordinated with operations and CRM team to ensure lead quality and attribution tracking.
Co-Founder & Chief Marketing Officer | CMO at Soka – Cairo, Egypt
March 1, 2021 - PresentCo-founded a football scouting and video analytics platform targeting clubs and sports institutions across the Gulf region. Led MVP development and coordinated with data science teams to build player performance analytics models. Designed business models with diversified revenue streams including player exposure services and data digitization solutions for football federations. Created pitch decks and market insights to support early-stage fundraising and strategic outreach. Built go-to-market strategy and performance funnels across Meta, Google, and partner channels. Platform currently paused due to funding constraints.
Performance Marketing Consultant (Contract) at Rafal Clinic Center – Riyadh, Saudi Arabia
July 31, 2024 - July 26, 2025Hired to lead the marketing foundation for a new clinic branch, focusing on setup, strategy, and marketing infrastructure. Built full tracking systems across website, Meta Pixel, Google Tag Manager, and CRM integration. Defined performance department workflows and created funnels for lead acquisition and remarketing. Collaborated cross-functionally with operations, IT, and medical teams to ensure performance readiness before launch.
Senior Performance Marketing Specialist | Contract at WOB Digital Agency – Cairo, Egypt (Remote for Gulf Market)
April 30, 2025 - July 26, 2025Worked with one of the largest emerging digital agencies in the MENA region, officially partnered with Meta, TikTok, and Snapchat. Led high-budget performance campaigns (150K+ SAR/month) for key Saudi e-commerce clients across multiple verticals. Achieved consistent ROAS between 3.5 and 4 through funnel-based campaign structures, A/B testing, and conversion optimization. Developed custom growth strategies using dynamic creatives across Meta, Google, and Snapchat Ads. Collaborated with client-side teams on audience strategy, data alignment, and end-to-end performance reporting.
Senior Performance Marketing Specialist | Full-Time at Alaaqar – New Cairo, Egypt (Offices in Egypt, Saudi Arabia, UAE)
December 31, 2023 - July 26, 2025Managed performance campaigns across Meta and TikTok for a real estate tech platform operating in three markets: Egypt, Saudi Arabia, and the UAE. Developed and optimized lead generation funnels tailored to different buyer personas in each region. Focused on decreasing CPL and increasing lead quality using geo-targeting, dynamic creatives, and retargeting flows. Collaborated with product and sales teams to align campaigns with available real estate inventory and user preferences.
Senior Performance Marketing Specialist | Full-Time at BokDoc – Cairo, Egypt | KSA - Turkey (Hybrid / Remote)
February 28, 2023 - July 26, 2025Led full-funnel performance campaigns for BokDoc — a surgical operation booking platform — across Egypt, Saudi Arabia, and Turkey. Focused on acquiring high-intent surgical patients through Meta and Google Ads, optimizing for CPL and ROAS across verticals like dermatology, plastic surgery, and dentistry. Built conversion tracking infrastructure and aligned marketing funnels with live doctor availability and medical calendars. Supported BokDoc’s expansion into GCC and Turkish markets by deploying localized targeting and multilingual creatives. Delivered analytics dashboards and collaborated cross-functionally with product and CRM teams.
Digital Marketing Consultant | Part-Time at Unspecified
February 1, 2023 - PresentProviding ongoing strategic sessions to support campaign optimization and market expansion in KSA.
Senior Performance Marketing Specialist | Full-Time at 4LEVEL1 – Cairo, Egypt
September 30, 2022 - July 26, 2025Led full-funnel performance strategies for a fast-growing e-learning platform targeting the GCC region. Launched and managed paid campaigns on Meta and Google Ads to promote online courses. Achieved an average ROAS of $8 by optimizing funnel stages, creative assets, and audience targeting. Conducted in-depth market research and A/B testing to adapt messaging for Gulf learners. Developed go-to-market expansion plans for Saudi Arabia and UAE, including budget modeling and acquisition strategy.
Senior Performance Marketing Specialist | Full-Time at NEST – Cairo, Egypt
March 31, 2022 - July 26, 2025Led acquisition campaigns and affiliate marketing strategy for a high-volume e-commerce aggregator in the MENA region. Developed and optimized affiliate funnels and landing pages, resulting in improved conversion rates and partner ROI. Designed A/B testing frameworks across creatives, CTAs, and user journeys, improving CPA by 23%. Worked cross-functionally with development and product teams to align tracking systems and attribution models. Managed monthly media budgets across Meta Ads and Google Ads to drive scalable paid acquisition.
Digital Marketing Manager at Leaders Group
December 31, 2020 - July 26, 2025Led campaigns and managed print & digital marketing solutions for enterprise clients in Egypt.
Head of Digital Marketing at ALTAHAAN Golden Dates
December 31, 2019 - July 26, 2025Supported brand expansion across African markets with digital campaigns and awareness funnels.
Social Media Specialist at IN TO EGY
December 31, 2018 - July 26, 2025Built full digital roadmap and led multi-channel marketing operations.
Digital Marketing Manager at Penguin Group
December 31, 2018 - July 26, 2025Built full digital strategy and managed multi-channel campaigns.
Digital Marketing Specialist at Viceram
December 31, 2018 - July 26, 2025Led B2B awareness campaigns for dental solutions in African markets.
Social Media Specialist at Probranding
December 31, 2017 - July 26, 2025Managed digital campaigns for major hospitals in Cairo and Giza.
Social Media Specialist at Akar Gate
December 31, 2016 - July 26, 2025Specialized in real estate lead generation and Facebook Ads.
Acting Marketing Manager at Tries Jolie Medical Center – Abu Dhabi, UAE
May 1, 2025 - PresentBuilt and launched the full digital performance structure for the clinic, including ad account setup, conversion tracking, and analytics flow. Managed lead generation campaigns on Meta and TikTok platforms for high-intent medical services. Optimized CPL through strategic targeting, creative testing, and retargeting funnels. Coordinated with operations and CRM team to ensure lead quality and attribution tracking.
Co-Founder & Chief Marketing Officer | CMO at Soka – Cairo, Egypt
March 1, 2021 - PresentCo-founded a football scouting and video analytics platform targeting clubs and sports institutions across the Gulf region. Led MVP development and coordinated with data science teams to build player performance analytics models. Designed business models with diversified revenue streams including player exposure services and data digitization solutions for football federations. Created pitch decks and market insights to support early-stage fundraising and strategic outreach. Built go-to-market strategy and performance funnels across Meta, Google, and partner channels. Platform currently paused due to funding constraints.
Performance Marketing Consultant (Contract) at Rafal Clinic Center – Riyadh, Saudi Arabia
July 31, 2024 - July 26, 2025Hired to lead the marketing foundation for a new clinic branch, focusing on setup, strategy, and marketing infrastructure. Built full tracking systems across website, Meta Pixel, Google Tag Manager, and CRM integration. Defined performance department workflows and created funnels for lead acquisition and remarking. Collaborated cross-functionally with operations, IT, and medical teams to ensure performance readiness before launch.
Senior Performance Marketing Specialist (Contract) at WOB Digital Agency – Cairo, Egypt (Remote for Gulf Market)
April 30, 2025 - July 26, 2025Worked with one of the largest emerging digital agencies in the MENA region, officially partnered with Meta, TikTok, and Snapchat. Led high-budget performance campaigns (150K+ SAR/month) for key Saudi e-commerce clients across multiple verticals. Achieved consistent ROAS between 3.5 and 4 through funnel-based campaign structures, A/B testing, and conversion optimization. Developed custom growth strategies using dynamic creatives across Meta, Google, and Snapchat Ads. Collaborated with client-side teams on audience strategy, data alignment, and end-to-end performance reporting.
Senior Performance Marketing Specialist at Alaaqar – New Cairo, Egypt (Offices in Egypt, Saudi Arabia, UAE)
December 31, 2023 - July 26, 2025Managed performance campaigns across Meta, and TikTok for a real estate tech platform operating in three markets: Egypt, Saudi Arabia, and the UAE. Developed and optimized lead generation funnels tailored to different buyer personas in each region. Focused on decreasing CPL and increasing lead quality using geo-targeting, dynamic creatives, and retargeting flows. Collaborated with product and sales teams to align campaigns with available real estate inventory and user preferences.
Senior Performance Marketing Specialist at BokDoc – Cairo, Egypt | KSA - Turkey (Hybrid / Remote)
February 28, 2023 - July 26, 2025Led full-funnel performance campaigns for BokDoc — a surgical operation booking platform — across Egypt, Saudi Arabia, and Turkey. Focused on acquiring high-intent surgical patients through Meta and Google Ads, optimizing for CPL and ROAS across verticals like dermatology, plastic surgery, and dentistry. Built conversion tracking infrastructure and aligned marketing funnels with live doctor availability and medical calendars. Supported expansion into GCC and Turkish markets deploying localized targeting and multilingual creatives. Delivered analytics dashboards and collaborated cross-functionally with product and CRM teams.
Digital Marketing Consultant | Part-Time at BokDoc
February 1, 2023 - PresentProviding ongoing strategic sessions to support campaign optimization and market expansion in KSA.
Senior Performance Marketing Specialist at 4LEVEL1 – Cairo, Egypt
September 30, 2022 - July 26, 2025Led full-funnel performance strategies for a fast-growing e-learning platform targeting the GCC region. Launched and managed paid campaigns on Meta and Google Ads to promote online courses. Achieved an average ROAS of $8 by optimizing funnel stages, creative assets, and audience targeting. Conducted in-depth market research and A/B testing to adapt messaging for Gulf learners. Developed go-to-market expansion plans for Saudi Arabia and UAE, including budget modeling and acquisition strategy.
Senior Performance Marketing Specialist at NEST – Cairo, Egypt
March 31, 2022 - July 26, 2025Led acquisition campaigns and affiliate marketing strategy for a high-volume e-commerce aggregator in the MENA region. Developed and optimized affiliate funnels and landing pages, resulting in improved conversion rates and partner ROI. Designed A/B testing frameworks across creatives, CTAs, and user journeys, improving CPA by 23%. Worked cross-functionally with development and product teams to align tracking systems and attribution models. Managed monthly media budgets across Meta Ads and Google Ads to drive scalable paid acquisition.
Digital Marketing Manager at Leaders Group
December 31, 2020 - July 26, 2025Led campaigns and managed print & digital marketing solutions for enterprise clients in Egypt.
Head of Digital Marketing at ALTAHAAN Golden Dates
December 31, 2019 - July 26, 2025Supported brand expansion across African markets with digital campaigns and awareness funnels.
Social Media Specialist at IN TO EGY
December 31, 2018 - July 26, 2025Built full digital roadmap and led multi-channel marketing operations.
Digital Marketing Manager at Penguin Group
December 31, 2018 - July 26, 2025Built full digital strategy and managed multi-channel campaigns.
Digital Marketing Specialist at Viceram
December 31, 2018 - July 26, 2025Led B2B awareness campaigns for dental solutions in African markets.
Social Media Specialist at Probranding
December 31, 2017 - July 26, 2025Managed digital campaigns for major hospitals in Cairo and Giza.
Social Media Specialist at Akar Gate
December 31, 2016 - July 26, 2025Specialized in real estate lead generation and Facebook Ads.
Acting Marketing Manager at Tries Jolie Medical Center
May 1, 2025 - PresentBuilt and launched the full digital performance structure for the clinic, including ad account setup, conversion tracking, and analytics flow. Managed lead generation campaigns on Meta and TikTok platforms for high-intent medical services, optimized CPL through strategic targeting, creative testing, and retargeting funnels. Coordinated with operations and CRM teams to ensure lead quality and attribution tracking.
Co-Founder & Chief Marketing Officer | CMO at Soka
March 1, 2021 - PresentCo-founded a football scouting and video analytics platform targeting clubs and sports institutions in the Gulf region. Led MVP development and coordinated with data science teams to build player analytics models. Designed diversified business models and revenue streams including player exposure and data digitization. Created pitch decks, market insights, go-to-market strategy, and performance funnels across Meta, Google, and partner channels. Platform is currently paused due to funding.
Senior Performance Marketing Specialist at WOB Digital Agency
April 30, 2025 - July 26, 2025Built full tracking systems across website, Meta Pixel, Google Tag Manager, and CRM integration. Defined performance department workflows and created funnels for lead acquisition and remarketing. Collaborated cross-functionally with operations, IT, and medical teams to ensure performance readiness before launch.
Senior Performance Marketing Specialist at Alaaqar
December 31, 2023 - July 26, 2025Led high-budget campaigns for Saudi e-commerce clients achieving consistent ROAS between 3.5 and 4 through funnel-based campaign structures, A/B testing, and conversion optimization. Developed custom growth strategies using dynamic creatives across Meta, Google, and Snapchat Ads. Collaborated on audience strategy, data alignment, and reporting.
Senior Performance Marketing Specialist at BokDoc
February 28, 2023 - July 26, 2025Led full-funnel performance campaigns for a surgical booking platform across Egypt, Saudi Arabia, and Turkey. Focused on acquiring high-intent patients through Meta and Google Ads, optimizing CPL and ROAS. Built conversion infrastructure aligned with doctor availability and medical calendars. Supported expansion into GCC and Turkish markets with localized targeting and multilingual creatives.
Senior Performance Marketing Specialist at 4LEVEL1
September 30, 2022 - July 26, 2025Led full-funnel strategies and managed paid campaigns on Meta and Google Ads for an e-learning platform targeting the GCC region. Achieved average ROAS of $8 by optimizing funnel stages, creatives, and audience targeting. Conducted market research and A/B tests for adapting messaging. Developed expansion plans including budget modeling and acquisition strategy for Saudi Arabia and UAE.
Performance Marketing Consultant (Contract) at Rafal Clinic Center
July 31, 2024 - July 26, 2025Hired to lead marketing foundation for a new clinic branch focusing on setup, strategy, and marketing infrastructure.
Senior Performance Marketing Specialist at NEST
March 31, 2022 - July 26, 2025Led acquisition campaigns and affiliate marketing strategy for a high-volume e-commerce aggregator in MENA. Developed and optimized affiliate funnels and landing pages, improving conversion rates and partner ROI. Designed A/B testing frameworks improving CPA by 23%. Managed monthly media budgets across Meta and Google Ads for scalable acquisition.
Acting Marketing Manager at Tries Jolie Medical Center – Abu Dhabi, UAE
May 1, 2025 - PresentBuilt and launched the full digital performance structure for the clinic including ad account setup, conversion tracking, and analytics flow. Managed lead generation campaigns on Meta and TikTok platforms for high-intent medical services. Optimized CPL through strategic targeting, creative testing, and retargeting funnels. Coordinated with operations and CRM teams to ensure lead quality and attribution tracking.
Co-Founder & Chief Marketing Officer | CMO at Soka – Cairo, Egypt
March 1, 2021 - PresentCo-founded a football scouting and video analytics platform targeting clubs and sports institutions across the Gulf region. Led MVP development and coordinated with data science teams to build player performance analytics models. Designed diversified revenue streams including player exposure services and data digitization solutions for football federations. Created pitch decks and market insights to support early-stage fundraising and strategic outreach. Built go-to-market strategy and performance funnels across Meta, Google, and partner channels. Platform paused due to funding constraints.
Performance Marketing Consultant (Contract) at Rafal Clinic Center – Riyadh, Saudi Arabia
July 31, 2024 - July 26, 2025Hired to lead the marketing foundation for a new clinic branch focusing on setup, strategy, and marketing infrastructure. Built full tracking systems across website, Meta Pixel, Google Tag Manager, and CRM integration. Defined performance department workflows and created funnels for lead acquisition and remarketing. Collaborated cross-functionally with operations, IT, and medical teams to ensure performance readiness before launch.
Senior Performance Marketing Specialist (Contract) at WOB Digital Agency – Cairo, Egypt (Remote for Gulf Market)
April 30, 2025 - July 26, 2025Worked with one of the largest emerging digital agencies in the MENA region, officially partnered with Meta, TikTok, and Snapchat. Led high-budget performance campaigns for key Saudi e-commerce clients across multiple verticals. Achieved consistent ROAS between 3.5 and 4 through funnel-based campaign structures, A/B testing, and conversion optimization. Developed custom growth strategies using dynamic creatives across Meta, Google, and Snapchat Ads. Collaborated with client-side teams on audience strategy, data alignment, and end-to-end performance reporting.
Senior Performance Marketing Specialist at Alaaqar – New Cairo, Egypt (Offices in Egypt, Saudi Arabia, UAE)
December 31, 2023 - July 26, 2025Managed performance campaigns across Meta and TikTok for a real estate tech platform operating in Egypt, Saudi Arabia, and the UAE. Developed and optimized lead generation funnels tailored to different buyer personas in each region. Focused on decreasing CPL and increasing lead quality using geo-targeting, dynamic creatives, and retargeting flows. Collaborated with product and sales teams to align campaigns with available real estate inventory and user preferences.
Senior Performance Marketing Specialist at BokDoc – Cairo, Egypt | KSA - Turkey (Hybrid / Remote)
September 1, 2022 - PresentLed full-funnel performance campaigns for BokDoc, a surgical operation booking platform across Egypt, Saudi Arabia, and Turkey. Focused on acquiring high-intent surgical patients through Meta and Google Ads, optimizing for CPL and ROAS across verticals like dermatology, plastic surgery, and dentistry. Built conversion tracking infrastructure and aligned marketing funnels with live doctor availability and medical calendars. Supported BokDoc's expansion into GCC and Turkish markets by deploying localized targeting and multilingual creatives. Delivered analytics dashboards and collaborated cross-functionally with product and CRM teams. Also provided digital marketing consultation on a part-time basis.
Senior Performance Marketing Specialist at 4LEVEL1 – Cairo, Egypt
September 30, 2022 - July 26, 2025Led full-funnel performance strategies for a fast-growing e-learning platform targeting the GCC region. Launched and managed paid campaigns on Meta and Google Ads to promote online courses. Achieved an average ROAS of $8 by optimizing funnel stages, creative assets, and audience targeting. Conducted in-depth market research and A/B testing to adapt messaging for Gulf learners. Developed go-to-market expansion plans for Saudi Arabia and UAE, including budget modeling and acquisition strategy.
Senior Performance Marketing Specialist at NEST – Cairo, Egypt
March 31, 2022 - July 26, 2025Led acquisition campaigns and affiliate marketing strategy for a high-volume e-commerce aggregator in the MENA region. Developed and optimized affiliate funnels and landing pages, improving conversion rates and partner ROI. Designed A/B testing frameworks across creatives, CTAs, and user journeys, improving CPA by 23%. Worked cross-functionally with development and product teams to align tracking systems and attribution models. Managed monthly media budgets across Meta Ads and Google Ads to drive scalable paid acquisition.
Digital Marketing Manager at Leaders Group
December 31, 2020 - July 26, 2025Led campaigns and managed print & digital marketing solutions for enterprise clients in Egypt.
Head of Digital Marketing at ALTAHAAN Golden Dates
December 31, 2019 - July 26, 2025Supported brand expansion across African markets with digital campaigns and awareness funnels.
Social Media Specialist at IN TO EGY
December 31, 2018 - July 26, 2025Built full digital roadmap and led multi-channel marketing operations.
Digital Marketing Manager at Penguin Group
December 31, 2018 - July 26, 2025Built full digital strategy and managed multi-channel campaigns.
Digital Marketing Specialist at Viceram
December 31, 2018 - July 26, 2025Led B2B awareness campaigns for dental solutions in African markets.
Social Media Specialist at Probranding
December 31, 2017 - July 26, 2025Managed digital campaigns for major hospitals in Cairo and Giza.
Social Media Specialist at Akar Gate
December 31, 2016 - July 26, 2025Specialized in real estate lead generation and Facebook Ads.
Education
Bachelor of Laws LL.B at Ain Shams University – Cairo, Egypt
January 1, 2014 - May 1, 2018Bachelor of Laws LL.B at Ain Shams University – Cairo, Egypt
January 1, 2014 - May 1, 2018Bachelor of Laws LL.B at Ain Shams University
January 1, 2014 - May 1, 2018Bachelor of Laws LL.B at Ain Shams University – Cairo, Egypt
January 1, 2014 - May 1, 2018Qualifications
Leadership, Organizations & Action
February 1, 2018 - February 28, 2018Nano Degree | Udacity
October 1, 2020 - October 31, 2020Social Media Marketing: ROI | Udemy
August 1, 2019 - August 31, 2019Facebook Ads: Advanced | Lynda
July 1, 2019 - July 31, 2019Lead Ads Strategy | Udemy
July 1, 2019 - July 31, 2019Leadership, Organizations & Action – Harvard Kennedy School
February 1, 2018 - February 28, 2018Nano Degree | Udacity
October 1, 2020 - October 31, 2020Social Media Marketing: ROI – Udemy
August 1, 2019 - August 31, 2019Facebook Ads: Advanced – Lynda
July 1, 2019 - July 31, 2019Lead Ads Strategy – Udemy
July 1, 2019 - July 31, 2019Nano Degree | Udacity
October 1, 2020 - October 31, 2020Facebook Ads: Advanced – Lynda
July 1, 2019 - July 31, 2019Leadership, Organizations & Action – Harvard Kennedy School
February 1, 2018 - February 28, 2018Social Media Marketing: ROI – Udemy
August 1, 2019 - August 31, 2019Lead Ads Strategy – Udemy
July 1, 2019 - July 31, 2019Leadership, Organizations & Action – Harvard Kennedy School
February 1, 2018 - February 28, 2018Nano Degree | Udacity
October 1, 2020 - October 31, 2020Social Media Marketing: ROI – Udemy
August 1, 2019 - August 31, 2019Facebook Ads: Advanced – Lynda
July 1, 2019 - July 31, 2019Lead Ads Strategy – Udemy
July 1, 2019 - July 31, 2019Industry Experience
Healthcare, Real Estate & Construction, Retail, Education, Software & Internet, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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