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Hi, I'm Wessam Kabil, a Creative Content Manager and Digital Producer with over 13 years of experience in storytelling, digital production, and audience growth. I love transforming archived content and personal stories into engaging, platform-native content that truly connects with audiences. I specialize in a unique approach I call "Content Through Content," which uses content both as a product and a marketing tool. I'm passionate about building genuine communities organically across platforms like Instagram, YouTube, and podcasts, all without relying on paid ads.…Hi, I'm Wessam Kabil, a Creative Content Manager and Digital Producer with over 13 years of experience in storytelling, digital production, and audience growth. I love transforming archived content and personal stories into engaging, platform-native content that truly connects with audiences. I specialize in a unique approach I call "Content Through Content," which uses content both as a product and a marketing tool. I'm passionate about building genuine communities organically across platforms like Instagram, YouTube, and podcasts, all without relying on paid ads.

Wessam Kabil

Digital Producer, Podcast Producer, Voiceover Artist, +2

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Hi, I'm Wessam Kabil, a Creative Content Manager and Digital Producer with over 13 years of experience in storytelling, digital production, and audience growth. I love transforming archived content and personal stories into engaging, platform-native content that truly connects with audiences. I specialize in a unique approach I call "Content Through Content," which uses content both as a product and a marketing tool. I'm passionate about building genuine communities organically across platforms like Instagram, YouTube, and podcasts, all without relying on paid ads.…Hi, I'm Wessam Kabil, a Creative Content Manager and Digital Producer with over 13 years of experience in storytelling, digital production, and audience growth. I love transforming archived content and personal stories into engaging, platform-native content that truly connects with audiences. I specialize in a unique approach I call "Content Through Content," which uses content both as a product and a marketing tool. I'm passionate about building genuine communities organically across platforms like Instagram, YouTube, and podcasts, all without relying on paid ads.

Available to hire

Hi, I’m Wessam Kabil, a Creative Content Manager and Digital Producer with over 13 years of experience in storytelling, digital production, and audience growth. I love transforming archived content and personal stories into engaging, platform-native content that truly connects with audiences.

I specialize in a unique approach I call “Content Through Content,” which uses content both as a product and a marketing tool. I’m passionate about building genuine communities organically across platforms like Instagram, YouTube, and podcasts, all without relying on paid ads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Advanced

Work Experience

Digital Producer at MBC Group / Al Arabiya News Channel

October 1, 2024 - July 26, 2025

Produced multimedia content across cinema, technology, politics, and lifestyle, achieving millions of views. Led Top Motion Platform to 63% audience growth in one week, boosting TikTok views from 11M to 17M and Instagram views by 148%. Managed content strategy, SEO, and audience analytics to ensure growth across Shahid, Watch It, Facebook, Instagram, Snapchat, and TikTok. Conceptualized teaser ads for films and series, directed product vision, and led cross-functional teams under pressure. Built strong teams through leadership, KPI-driven planning, and creative development.

Instagram Content Creator at @wessamkabil

January 1, 2024 - Present

Grew an organic Instagram community to 45.5K+ followers in 3 months, achieving 1.5M views in the last 30 days. Created a new marketing strategy called "Content Through Content," transforming podcast episodes and archived stories into Instagram-native, curiosity-driven storytelling that drives viral engagement. Produced high-performing videos that reached over 1M views with no paid ads.

Podcaster & Podcast Producer at PaperSamwich, KSA (Remote)

January 1, 2023 - July 26, 2025

Produced and hosted one of the top-ranking podcasts in Saudi Arabia, consistently achieving over 200K plays per episode. Created and hosted the popular segment "القهوة ركن" which became a regional listener favorite. Developed storytelling strategies resonating with the Saudi audience, driving engagement and loyalty. Enhanced audio quality and production value through expert voice-over, sound design, and professional engineering. Contributed to the platform’s national success with culturally relevant content.

Digital Media Producer at Royal Pharmacy Group, Kuwait

January 1, 2022 - July 26, 2025

Produced health-focused multimedia campaigns simplifying complex medical content for public audiences. Developed creative scripts and visuals while managing budgets to maximize ROI and digital engagement.

Podcast Creator & Host at Najmah Podcast

January 1, 2019 - Present

Produced and hosted 53 episodes with over 164K downloads. Created the popular "Coffee Corner" segment delivering thought-provoking book summaries with a personal storytelling approach. Built and retained a loyal podcast audience through creative scripting, sound engineering, and cross-promotion on Instagram and YouTube.

YouTube Content Creator at @wessamkabil

January 1, 2018 - Present

Built a YouTube channel to 46.7K subscribers with 205 videos and 934K total views. Achieved 40K+ views and 3.6K watch hours in the last 28 days, with 1.1K new subscribers per month. Created engaging, story-driven content maximizing organic reach through algorithm optimization and audience behavior analysis.

Freelancer | Commercial Ad Creator, Creative Scriptwriter, Storyteller & Voice-Over Artist

January 1, 2010 - Present

Produced compelling commercial ads from script to final production blending creativity with brand objectives. Delivered voice-over work for commercials, documentaries, and podcasts across multiple Arabic dialects. Operated a fully equipped home studio for high-quality audio production, sound design, and editing.