Available to hire
Hi, I’m Wen Xiang! With 8 years of experience in the media and marketing industry, I specialize in brand strategy, marketing operations, and commercial photography. I love helping F&B brands and restaurants grow their presence through smart multi-platform marketing and influencer collaborations.
As an independent photographer, I offer high-quality photography and videography services tailored for social media, real estate, events, and more. I’m passionate about creating visual stories that connect brands with their audiences and drive real results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Photographer/Marketing Specialist at Wen Photography Corp.
April 1, 2017 - PresentCreate professional photography and digital content to help start-up brands achieve their vision. Built long-standing relationships with clients such as Northern King Dumpling, Tosokchon NYC, and Guk Su Jip, leading to B2B referrals and steady inbound inquiries. Provide commercial photography and video services optimized for social media and editorial uses. Collaborate with restaurant owners, food suppliers, and vendors to formulate seamless B2B and B2C strategies that strengthen brand identity.
Photographer at Shoootin Inc.
July 1, 2023 - July 26, 2025Captured real estate listings, headshots, and business events. Acted as client liaison to ensure clear communication and alignment on project goals. Developed strategic shot lists highlighting key selling points. Delivered high-quality content on time, maintaining client satisfaction and driving repeat business.
Content Writer / Lead Photographer at Food Map NYC
August 1, 2021 - July 26, 2025Developed comprehensive digital content strategy including food imagery, short-form videos, and multimedia storytelling. Produced impactful visual and written content across digital platforms and merchandise to drive brand engagement. Collaborated with creative teams to craft cohesive narratives and brand messaging. Executed lifestyle photography and content development to enhance online brand presence. Cultivated strategic partnerships with local businesses, influencers, and media editors. Mentored team members to ensure consistent brand representation and quality content.
Teaching Assistant at International Center of Photography
October 1, 2019 - July 26, 2025Managed lab equipment check-in and check-out. Handled phone calls, scheduled appointments, and addressed visitor inquiries. Maintained organized and welcoming front-desk environment. Assisted with troubleshooting software and printing issues to ensure smooth workflows.
Intern at Bluesky Creative Studio
September 1, 2016 - July 26, 2025Supported the creative team on branding and marketing projects. Contributed to successful marketing campaigns that increased product visibility. Developed visual assets resonating with diverse audiences, enhancing conversion rates.
Education
B.A. at The City College of New York
January 1, 2015 - June 1, 2019Qualifications
Selectee, The National Society of Leadership And Success
January 1, 2019 - December 31, 2019Dean’s List, The City College of New York
January 1, 2019 - December 31, 2019Industry Experience
Media & Entertainment, Retail, Real Estate & Construction, Professional Services, Travel & Hospitality
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