Deleitería is a contemporary coffee space located in Bilbao that celebrates Argentinian pastry tradition with a refined and eclectic twist. Its visual identity draws inspiration from the tools used in the making of cakes and sweets—molds, whisks, rings, and cutters—translating their forms into a clean system of geometric shapes. The logo, a delicate ribbon, symbolizes the bond between generations and cultures: the gestures shared between mother and daughter, and the exchange between Argentina and the Basque Country. The visual system expands on this idea of union through interlocking shapes—circles, ovals, and squares—that evoke both ingredients and gestures: the swirl of a spoon, the layering of a cake, the softness of a crumb. Black and white were chosen to give presence to the pastries while toning down the colorful and eclectic interior. This restrained palette highlights craftsmanship and precision, allowing the sweets to become the visual and emotional focus. The mix of typefaces in different weights and styles introduces a sense of freedom—a relaxed laissez-faire attitude that contrasts with the sophistication of fine pastry, making the brand both elegant and approachable.
- Designer
- Graphic Designer
- Visual Effects Artist