Robert Davies
Creative Director with 25+ years’ experience leading brand and content across APAC, with a focus on building engaging, audience-first storytelling at scale.
About
Creative Director with 25+ years’ experience leading brand and content across APAC, with a focus on building engaging, audience-first storytelling at scale. I specialise in developing content systems that combine strong creative direction with performance insight, blending narrative, platform understanding, and data to drive growth and retention. My work spans global brands including Crocs, Adobe, and Meta, where I’ve led teams across markets to deliver high-impact, culturally relevant content across digital and social platforms.
- 24 years' experience
- Joined July 2025
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Software & Internet
- Telecommunications
- Financial Services
- Professional Services
- Education
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Work experience· 7 roles
Held various freelance creative roles including Regional Creative Direction at Adobe, Content Creative Director at Ogilvy where I led a team of 12 and managed major accounts, and Senior Creative for Facebook APAC, responsible for brand strategy and integrated marketing programs to promote advertising solutions across Asia-Pacific.
Held multiple contract creative roles including: Adobe Studio and Brand Manager APAC with responsibilities in regional creative direction, bridging communication with US corporate advertising, managing APAC Creative Studio delivery, and regional brand guidance; Ogilvy Content Creative Director leading a 12-person creative team producing brand, digital, and social media content, creative lead on Singtel Enterprise and HSBC accounts; Facebook Senior Creative leading brand strategy and marketing programs for APAC.
Member of the Global Creative Leadership Team; built and led a regional creative team across Japan, Korea, China, India, and SEA; developed and ensured brand voice quality and consistency throughout Asia; increased synergy among global, regional, and local creative teams; provided integrated leadership across content, campaigns, social, retail, and eCommerce; collaborated on marketing strategy and product positioning; fostered relationships with local agencies and provided brand guidance; assisted internal communications; championed the 'Come As You Are' brand mantra.
Education
Certifications and awards
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