Robert Davies

Available to hire

Creative Director with 25+ years’ experience leading brand and content across APAC, with a focus on building engaging, audience-first storytelling at scale.

About

Creative Director with 25+ years’ experience leading brand and content across APAC, with a focus on building engaging, audience-first storytelling at scale. I specialise in developing content systems that combine strong creative direction with performance insight, blending narrative, platform understanding, and data to drive growth and retention. My work spans global brands including Crocs, Adobe, and Meta, where I’ve led teams across markets to deliver high-impact, culturally relevant content across digital and social platforms.

  • 24 years' experience
  • Joined July 2025

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Retail
  • Software & Internet
  • Telecommunications
  • Financial Services
  • Professional Services
  • Education

Work experience· 7 roles

Consulting Creative Director · FreelanceMay 2023 – Jul 2025 · 2 yrs 3 mos

Held various freelance creative roles including Regional Creative Direction at Adobe, Content Creative Director at Ogilvy where I led a team of 12 and managed major accounts, and Senior Creative for Facebook APAC, responsible for brand strategy and integrated marketing programs to promote advertising solutions across Asia-Pacific.

Consulting Creative Director (Freelance) · Various (Adobe, Ogilvy, Facebook)May 2023 – Jul 2025 · 2 yrs 3 mos

Held multiple contract creative roles including: Adobe Studio and Brand Manager APAC with responsibilities in regional creative direction, bridging communication with US corporate advertising, managing APAC Creative Studio delivery, and regional brand guidance; Ogilvy Content Creative Director leading a 12-person creative team producing brand, digital, and social media content, creative lead on Singtel Enterprise and HSBC accounts; Facebook Senior Creative leading brand strategy and marketing programs for APAC.

Head of Creative, Asia · CrocsApr 2023 – Present · 3 yrs 8 mos

Member of the Global Creative Leadership Team; built and led a regional creative team across Japan, Korea, China, India, and SEA; developed and ensured brand voice quality and consistency throughout Asia; increased synergy among global, regional, and local creative teams; provided integrated leadership across content, campaigns, social, retail, and eCommerce; collaborated on marketing strategy and product positioning; fostered relationships with local agencies and provided brand guidance; assisted internal communications; championed the 'Come As You Are' brand mantra.

Founder | Executive Creative Director · CuckooDec 2018 – Jul 2025 · 6 yrs 8 mos
Creative Group Head · Iris SingaporeDec 2008 – Jul 2025 · 16 yrs 8 mos
Senior Art Director · OgilvyOne SingaporeDec 2007 – Jul 2025 · 17 yrs 8 mos
Art Director · Saatchi & Saatchi SingaporeJun 2002 – Jul 2025 · 23 yrs 2 mos

Education

B.A (Hons) · Ravensbourne University, UK1996 – 1999
M.A · Falmouth University, UK2022 – 2024
B.A (Hons) Visual Communication Design – First Class · Ravensbourne University1996 – 1999
M.A Photography – Distinction · Falmouth University2022 – 2024

Certifications and awards

Associate of the Royal Photographic Society (ARPS)2024
Associate of the Royal Photographic Society (ARPS)2030 – 2026

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