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Creative Director with 25+ years’ experience leading brand and content across APAC, with a focus on building engaging, audience-first storytelling at scale. I specialise in developing content systems that combine strong creative direction with performance insight, blending narrative, platform understanding, and data to drive growth and retention. My work spans global brands including Crocs, Adobe, and Meta, where I’ve led teams across markets to deliver high-impact, culturally relevant content across digital and social platforms.…Creative Director with 25+ years’ experience leading brand and content across APAC, with a focus on building engaging, audience-first storytelling at scale. I specialise in developing content systems that combine strong creative direction with performance insight, blending narrative, platform understanding, and data to drive growth and retention. My work spans global brands including Crocs, Adobe, and Meta, where I’ve led teams across markets to deliver high-impact, culturally relevant content across digital and social platforms.

Robert Davies

Creative Director, Art Director, Photographer, +5

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Creative Director with 25+ years’ experience leading brand and content across APAC, with a focus on building engaging, audience-first storytelling at scale. I specialise in developing content systems that combine strong creative direction with performance insight, blending narrative, platform understanding, and data to drive growth and retention. My work spans global brands including Crocs, Adobe, and Meta, where I’ve led teams across markets to deliver high-impact, culturally relevant content across digital and social platforms.…Creative Director with 25+ years’ experience leading brand and content across APAC, with a focus on building engaging, audience-first storytelling at scale. I specialise in developing content systems that combine strong creative direction with performance insight, blending narrative, platform understanding, and data to drive growth and retention. My work spans global brands including Crocs, Adobe, and Meta, where I’ve led teams across markets to deliver high-impact, culturally relevant content across digital and social platforms.

Available to hire

Creative Director with 25+ years’ experience leading brand and content across APAC, with a focus on building engaging, audience-first storytelling at scale. I specialise in developing content systems that combine strong creative direction with performance insight, blending narrative, platform understanding, and data to drive growth and retention. My work spans global brands including Crocs, Adobe, and Meta, where I’ve led teams across markets to deliver high-impact, culturally relevant content across digital and social platforms.

Skills

Advertising Illustration

Experience Level

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Creative, Asia at Crocs

April 1, 2023 - Present

Member of the Global Creative Leadership Team; built and led a regional creative team across Japan, Korea, China, India, and SEA; developed and ensured brand voice quality and consistency throughout Asia; increased synergy among global, regional, and local creative teams; provided integrated leadership across content, campaigns, social, retail, and eCommerce; collaborated on marketing strategy and product positioning; fostered relationships with local agencies and provided brand guidance; assisted internal communications; championed the 'Come As You Are' brand mantra.

Consulting Creative Director (Freelance) at Various (Adobe, Ogilvy, Facebook)

May 31, 2023 - July 26, 2025

Held multiple contract creative roles including: Adobe Studio and Brand Manager APAC with responsibilities in regional creative direction, bridging communication with US corporate advertising, managing APAC Creative Studio delivery, and regional brand guidance; Ogilvy Content Creative Director leading a 12-person creative team producing brand, digital, and social media content, creative lead on Singtel Enterprise and HSBC accounts; Facebook Senior Creative leading brand strategy and marketing programs for APAC.

Consulting Creative Director at Freelance

May 31, 2023 - July 26, 2025

Held various freelance creative roles including Regional Creative Direction at Adobe, Content Creative Director at Ogilvy where I led a team of 12 and managed major accounts, and Senior Creative for Facebook APAC, responsible for brand strategy and integrated marketing programs to promote advertising solutions across Asia-Pacific.

Founder | Executive Creative Director at Cuckoo

December 31, 2018 - July 26, 2025

As agency co-founder, I had oversight of the entire business and grew it from zero to a 25-strong team within 3 years, partnering with major global brands. I led and mentored creative teams, managed client relationships and new business, and was responsible for planning and executing digital marketing strategies and integrated campaigns.

Creative Group Head at Iris Singapore

December 31, 2008 - July 26, 2025

Managed a creative team of 5 and led creative efforts on key accounts such as Adidas and Diageo while also overseeing Sony Ericsson projects. Notable achievements included bringing global best practices to the agency, winning a major tourism pitch, and conceptualizing a regional activation campaign for Smirnoff with Manchester United.

Senior Art Director at OgilvyOne Singapore

December 31, 2007 - July 26, 2025

Immersed in digital, direct, and data-driven marketing, winning numerous international and regional creative awards. Key roles included joint creative lead on a global innovations hub, founding member of a digital innovations lab, and developing digital solutions for clients such as IBM, DHL, Lenovo, Diageo, and Levis.

Art Director at Saatchi & Saatchi Singapore

June 30, 2002 - July 26, 2025

Worked in integrated design and won accolades for campaigns serving clients like Hewlett-Packard, DBS Bank, Visa, and Procter & Gamble. Experience also included a stint in Saatchi Riyadh/Dubai.