Available to hire
Hi! I’m Sofia Medina Lozano, a social communicator and journalist with over six years of experience in journalism, SEO, and production across marketing, print media, radio, and television. I’m passionate about creating engaging stories and strategies that boost organic traffic and enhance audience engagement.
I pride myself on being rigorous, creative, dynamic, and responsible. Whether leading SEO teams or producing TV programs, I aim to deliver high-quality work that meets and exceeds expectations.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Líder SEO at El Espectador
January 1, 2022 - PresentLed the SEO team at El Espectador, responsible for strategy and growth in Google Discover, designing content plans to increase organic traffic, generating reports for management, training editorial staff, distributing content on the portal, implementing technical SEO improvements, and optimizing site content.
Productora Realizadora de Televisión at ClaroColombia
November 30, 2021 - July 26, 2025Produced television programs such as 'La Terraza', 'Más Salud en tus manos', 'Top Colombia', 'Flow Latino' and 'En la Cantina Radiola' across various channels including RED +, Claro Música, Me Gusta, and Sin Límites.
Redactora SEO at Caruzen Motors
September 30, 2021 - July 26, 2025Wrote and published blog articles on Wordpress, implemented SEO strategies, searched and positioned keywords, and analyzed metrics using Google Analytics and Search Console.
Periodista Deportiva at Colmundo Radio
December 31, 2020 - July 26, 2025Served as host and commentator for the sports program 'La Casa Azul', directed and produced 'Mujeres Azules', managed guest scheduling, live commentary of football matches, conducted interviews, covered press conferences, and supported social media management.
Asistente de Producción - Practicante at Claro Colombia
July 31, 2020 - July 26, 2025Wrote television scripts, created news and advertising copy, selected content for TV programs, supported post-production montage, migrated news to the Red + web page, and assisted during recording for program notes.
Presentadora at Canal ZOOM TV
December 31, 2019 - July 26, 2025Presented and reported for the institutional program of Universidad Santo Tomás, 'Facientes Veritatem', broadcast nationally. Recorded live and prerecorded segments.
Periodista Deportiva at Colmundo Radio
January 31, 2018 - July 26, 2025Host and commentator for the sports program 'La Casa Azul'.
Redactora Web at Diario Vavel España
December 31, 2017 - July 26, 2025Wrote sports news and articles for sections including Confederations Cup, French football, and South American football.
Education
Master's degree at Universidad de Alicante, España
January 1, 2024 - December 31, 2024Bachelor's degree at Universidad Santo Tomás, Colombia
January 1, 2016 - December 31, 2020Qualifications
Industry Experience
Media & Entertainment, Telecommunications, Education
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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