Available to hire
Hi, I’m Shubham Rastogi, a Digital Strategist with extensive experience in paid digital advertising, SEO, and performance marketing. I’ve worked across multiple platforms like Meta and Google to create cost-effective campaigns that boost ROI and drive revenue growth. I enjoy collaborating with marketing and tech teams to optimize website performance and ensure seamless user experiences.
With a background spanning roles from Senior Manager to Digital Strategist, I’ve developed a strong knack for analyzing data to make informed decisions and improve campaign effectiveness. Staying ahead of digital marketing trends is key to how I work, and I’m always keen on adopting innovative strategies to help businesses grow rapidly.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Hindi
Advanced
Work Experience
Digital Strategist at Crimson Education
January 1, 2024 - PresentImplemented effective paid digital advertising campaigns across Meta, Google, and other platforms, successfully attracting qualified prospects through cost-efficient strategies. Monitored and analyzed performance metrics to make data-driven decisions, improve ROI, and drive revenue growth. Conducted in-depth SEO keyword research, optimized content, and led link-building efforts, championing SEO best practices within the team. Collaborated closely with the tech team and Head of Marketing to optimize website performance, landing pages, and campaign effectiveness, ensuring seamless user experience and improved conversion rates. Stayed current with the latest SEO, digital marketing, and performance trends, applying this knowledge to enhance product marketing strategies. Led A/B testing, data analysis, and stakeholder communication management to ensure continual improvement of marketing efforts. Comfortable independently running performance marketing and SEO initiatives, contributing to the
Digital Strategist at Crimson Education
January 1, 2024 - PresentImplemented effective paid digital advertising campaigns across Meta, Google, and other platforms, attracting qualified prospects through cost-efficient strategies. Monitored and analyzed performance metrics to improve ROI and drive revenue growth. Led SEO keyword research, content optimization, and link-building initiatives to enhance SEO best practices. Collaborated with marketing and tech teams to optimize website and campaign effectiveness, improving user experience and conversion rates. Stayed current with the latest trends to enhance product marketing strategies. Managed A/B testing, data analysis, and stakeholder communications. Independently ran performance marketing and SEO initiatives contributing to rapid company growth.
Digital Strategist at Crimson Education
January 1, 2024 - PresentLed the implementation of paid digital advertising campaigns across Meta, Google, and other platforms, attracting qualified prospects through cost-efficient strategies. Monitored campaign performance metrics to make data-driven improvements and increase ROI. Conducted SEO keyword research and optimization, led link-building efforts and collaborated with tech and marketing teams to enhance website performance and campaign effectiveness. Stayed updated with digital marketing trends and managed A/B testing and stakeholder communications to drive marketing improvements.
Senior Manager - Biddable Media at Push Group
October 31, 2023 - July 26, 2025Handled SME to Large Corporate clients, building and implementing digital media roadmaps. Acted as main point of contact for clients focusing on relationship building and client retention. Worked closely with key publishers to stay on top of industry trends and build innovation roadmaps. Developed and managed performance media strategies. Driven digital branding activities while executing and optimizing paid channels. Established, implemented, and measured paid advertising initiatives to drive conversions and revenue. Created marketing plans, budgets, targets, and KPIs for paid marketing channels. Developed reports on campaign performance, forecasts, and trend data analysis. Analyzed paid marketing KPIs and dynamically reallocated budget to maximize KPIs. Tested new features and identified optimizations to maximize ROAS. Created winning presentations and digital transformation strategies for new business pitches.
Senior Manager - Biddable Media at Push Group
October 31, 2023 - July 26, 2025Managed SME to large corporate clients, building and implementing digital media roadmaps. Served as main client contact to maintain strong relationships and increase retention through effective query handling and results-driven recommendations. Collaborated with key publishers to stay ahead of industry trends and develop innovative performance media strategies. Executed and optimized paid advertising initiatives to drive conversions and revenue. Oversaw marketing plans, budgets, and KPIs for paid channels. Delivered periodic campaign performance reports and trend analysis. Dynamically reallocated budgets based on KPI performance and tested new features to maximize ROAS. Created presentations and digital transformation strategies for new business pitches.
Senior Manager - Biddable Media at Push Group
October 31, 2023 - July 26, 2025Managed digital media roadmaps for SME to large corporate clients, serving as the main client contact to build strong relationships and ensure business results. Collaborated with publishers to stay current on industry trends and developed performance media strategies. Oversaw paid advertising initiatives to drive conversions and revenue, managed budgets, forecasting, and KPIs, and created reports on campaign performance. Conducted tests and optimizations to maximize ROAS and contributed to new business pitches with presentations and digital transformation strategies.
Biddable Media Manager at Omnicom Media Group
October 31, 2021 - July 26, 2025Consulted and guided team to design and implement biddable strategies across the MENA region. Supported campaign KPI attainment by guiding optimization and troubleshooting. Acted as expert in client discussions on biddable strategies and best practices. Led client onboarding and technical setup across platforms. Developed strong client relationships providing innovative digital solutions. Worked with key publishers to build innovation roadmaps. Conducted Quarterly Business Reviews consolidating insights and recommendations. Guided team on activation platforms, tagging, measurement, and data integrations. Served as point of contact for biddable training and updates. Led cross-functional digital projects and owned the biddable section for new business pitches.
Biddable Media Manager at Omnicom Media Group
October 31, 2021 - July 26, 2025Consulted and guided teams in designing and implementing biddable strategies across MENA region portfolios. Supported operations teams to optimize campaigns and hit KPIs. Acted as biddable strategy expert in client discussions and led client onboarding and technical setup. Built strong client relationships by providing innovative solutions aligned with business objectives. Collaborated with key publishers on industry trends and client innovation roadmaps. Led quarterly business reviews consolidating insights and recommendations. Provided team guidance on platforms, tagging, measurement, and data management. Led cross-functional digital projects including data partnerships and attribution modeling. Owned biddable strategy presentations for new business pitches.
Biddable Media Manager at Omnicom Media Group
October 31, 2021 - July 26, 2025Consulted and guided teams on biddable strategies across the MENA region, ensuring campaign KPI attainment and providing optimization guidance. Led client onboarding and technical setups, developed client relationships by offering innovative solutions, and stayed updated on industry trends. Managed quarterly business reviews and trained teams on relevant platforms and best practices. Led cross-functional digital projects including data partnerships, attribution modeling, and dynamic creative optimization, while owning the biddable segment of new business pitches.
Marketing Freelancer
March 31, 2021 - July 26, 2025Planned, created, and executed marketing campaigns for clients. Researched industries, markets, and demographics, trends, and sales data to inform strategies. Analyzed competitors’ offerings and promotional materials. Prepared reports and presentations to guide marketing plans. Recommended marketing approaches and budgets to achieve sales targets. Assisted with branding and positioning tools within client budgets. Tracked sales and feedback to adjust marketing strategies. Established marketing tracking methods for performance evaluation.
Marketing Freelancer
March 31, 2021 - July 26, 2025Planned, created, and executed marketing campaigns for clients by researching industries, markets, demographics, and trends. Analyzed competitors for market share, pricing, and promotional strategies. Prepared detailed reports and presentations to inform client marketing strategies. Recommended marketing approaches and budgets to achieve sales goals. Assisted with branding, positioning, and marketing tools within client budgets. Tracked sales and feedback to adjust strategies and established marketing tracking to evaluate performance over time.
Marketing Freelancer at Self-Employed
March 31, 2021 - July 26, 2025Planned, created, and executed marketing campaigns, conducted market and competitor research, and developed detailed reports to inform strategies. Prepared client presentations and recommended marketing approaches and budgets. Assisted in branding and positioning efforts. Tracked campaign performance and adjusted strategies, establishing marketing tracking methods to evaluate long-term client success.
Performance Media Supervisor at MCN
March 31, 2020 - July 26, 2025Optimized campaigns to increase conversion rates and reduce CPA. Supported clients in developing and implementing digital marketing strategies focused on customer acquisition and engagement. Performed predictive customer analysis and implemented tests to improve conversions and user experience. Managed paid search, display, YouTube, and social campaigns aligned with client objectives. Maximized acquisition, sales, and lead generation. Analyzed client data for media effectiveness and identified trends. Attended client meetings and delivered campaign reports using Tableau, Data Studio, and Excel. Used advanced analytics to inform media planning and landing page improvements.
Performance Media Supervisor at MCN
March 31, 2020 - July 26, 2025Optimized accounts and campaigns to increase conversion rates and reduce CPA. Supported clients in developing digital marketing strategies focused on customer acquisition, engagement, and CLV improvements. Conducted predictive customer analysis and implemented tests to improve conversions and user experience. Planned, managed, and monitored paid search, display, YouTube, and social campaigns aligned with client goals. Maximized client acquisition, sales, and lead generation. Analyzed data to measure media impact and identified trends for optimization. Conducted A/B testing and attended client meetings to review performance. Constructed reports using Tableau, Data Studio, and Excel. Utilized advanced analytics for media planning and landing page improvements.
Performance Media Supervisor at MCN
March 31, 2020 - July 26, 2025Optimized digital marketing accounts to increase conversion rates and reduce cost-per-acquisition. Supported clients in strategy development with a focus on customer acquisition and engagement. Managed paid search, display, YouTube, and social campaigns aligned with client goals. Delivered data-driven insights through reports and performed advanced analytics to improve media planning and landing page performance. Participated in client meetings to discuss results and future strategies.
Digital Marketing Manager at Soshru.com
September 30, 2016 - July 26, 2025Handled global performance marketing campaigns including paid search, Google Display Network, and Facebook ads. Maintained predefined ROI objectives. Managed KPI reporting to management. Selected and managed relationships with vendors and partners. Provided training on new platforms, tools, and features to team members.
Digital Marketing Manager at Soshru.com
September 30, 2016 - July 26, 2025Led global performance marketing campaigns on paid search, GDN, and Facebook. Maintained predefined ROI on marketing investments. Managed reporting for higher and head management on KPIs of online campaigns. Selected and managed vendor and partner relationships across marketing activities. Provided periodic training on new platforms, tools, and features to team members.
Digital Marketing Manager at Soshru.com
September 30, 2016 - July 26, 2025Managed global performance marketing campaigns including paid search, GDN, and Facebook advertising, ensuring ROI targets were met. Reported campaign KPIs to management and maintained vendor and partner relationships. Conducted training sessions on new platforms and features for team members.
Account Manager, SMB Clients at Google India
January 31, 2016 - July 26, 2025Addressed Google Ads support needs by troubleshooting and liaising between partners and internal technical teams. Developed strategic account plans to drive revenue growth. Trained account management teams on current and new products. Monitored campaigns and recommended optimization for SMB partners. Maintained trusted relationships, providing custom solutions and training on Google Ads and Analytics. Restructured accounts and orchestrated orientation programs for new relationships.
Account Manager, SMB Clients at Google India
January 31, 2016 - July 26, 2025Addressed Google Ads support needs for partners and advertisers, troubleshooting issues and serving as a liaison for Google. Developed strategic account plans identifying revenue-generating initiatives. Trained account management teams on Google products and betas. Implemented performance improvement techniques to drive business growth. Monitored campaigns and recommended optimizations across search, display, and video channels. Managed partner relationships, providing tailor-made solutions to optimize revenues. Educated partners on Google tools including Google Analytics and assisted with account restructuring and orientation.
Account Manager, SMB Clients at Google India
January 31, 2016 - July 26, 2025Provided Google Ads support and account management for SMB partners, troubleshooting issues and identifying revenue-generating initiatives. Trained account teams on Google products and improved partner business growth with performance optimization techniques. Managed campaign optimization for search, display, and video, strengthening partner relationships and educating clients on additional Google products including Analytics.
Assistant Manager at Askme.com
December 31, 2014 - July 26, 2025Planned and developed strategies to increase ROI and ensure timely delivery. Managed media planning, forecasting, brand development, mobile and in-app advertising, remarketing, CPA analysis, competitor and keyword research, bid and budget management, and A/B testing. Provided online marketing consultation based on trends and insights. Assisted SEO team with keyword research and analytics. Handled affiliate and email marketing. Worked with sales to improve client satisfaction and maintain strong client relationships. Contributed to recruitment and provided training on new platforms and tools.
Assistant Manager at Askme.com
December 31, 2014 - July 26, 2025Planned and developed strategies to increase ROI and ensure on-time conversions. Gained exposure to media and structure planning, campaign analysis, forecasting, brand development, and mobile advertising. Acted as an online marketing consultant providing industry recommendations based on trends and insights. Assisted SEO team with keyword research and analytics review. Managed affiliate and email marketing efforts. Collaborated with sales for client feedback management to improve satisfaction. Ensured strong client relationships via renewals. Participated in recruitment and provided training on new platforms and tools.
Assistant Manager at Askme.com
December 31, 2014 - July 26, 2025Developed and managed strategies for timely delivery and ROI improvement, working with media and structure planning, brand development, mobile and in-app advertising. Assisted SEO teams and conducted competitive analysis. Managed client feedback and renewals to ensure strong client relationships and delivered internal training on new platforms and tools.
Executive PPC at Wildnet Technologies
June 30, 2012 - July 26, 2025Managed Google Ads, Bing, and Facebook campaigns, contributing ideas to improve client campaign performance. Consulted clients to align online campaigns with target goals.
Executive PPC at Wildnet Technologies
June 30, 2012 - July 26, 2025Managed Google Ads, Bing, and Facebook campaigns and provided consulting to ensure alignment with client goals. Contributed ideas to improve campaign success.
Executive PPC at Wildnet Technologies
June 30, 2012 - July 26, 2025Managed Google Ads, Bing, and Facebook campaigns, providing consulting to align client campaigns with goals and improving campaign success through strategic planning and execution.
Intern at Hiccup Solutions
May 31, 2011 - July 26, 2025Set up and optimized campaigns for a US-based advertising agency. Conducted audience and competitor research and analysis. Performed campaign forecasting, planning, and implementation.
Intern at Hiccup Solutions
May 31, 2011 - July 26, 2025Set up and optimized campaigns for US-based advertising agency. Conducted audience and competitor research and analysis. Prepared campaign forecasts, planning, and implementation.
Intern at Hiccup Solutions
May 31, 2011 - July 26, 2025Set up and optimized campaigns for a US-based advertising agency, conducted audience and competitor research, and supported campaign forecasting and planning.
Education
PG- MCA at APJ Abdul Kalam University
January 1, 2008 - December 31, 2011BSC honors in computer science at Banasthali University
January 1, 2005 - December 31, 200812th (PCM) at Banasthali University
January 1, 2005 - December 31, 2005PG- MCA at APJ Abdul Kalam University
January 1, 2008 - December 31, 2011BSC honors in computer science at Banasthali University
January 1, 2005 - December 31, 200812th at Banasthali University
January 1, 2005 - December 31, 2005PG- MCA at APJ Abdul Kalam University
January 1, 2008 - December 31, 2011BSC honors in computer science at Banasthali University
January 1, 2005 - December 31, 200812th (PCM) at Banasthali University
January 1, 2005 - December 31, 2005Qualifications
Industry Experience
Professional Services, Media & Entertainment, Education, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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