Available to hire
I am a Digital Content and Marketing Manager with 15 years of experience in content creation and digital marketing across various industries. I’ve successfully managed cross-functional teams both onsite and remotely, helping to drive growth and align project visions with market needs. I have co-founded three start-ups across the EMEA and GCC regions, taking on multiple roles to ensure business success.
My expertise spans building eCommerce platforms, launching multilingual sites, and driving marketing strategies that increase engagement and ROI. I am passionate about leveraging digital tools like SEO, ASO, and content marketing to optimize organic traffic and enhance user experience. I also enjoy working with creative design and video production tools to amplify brand presence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Content and Marketing Manager at Rahmah Dialogue
January 1, 2022 - PresentLaunched a multilingual platform with a 15% increase in global leads. Automated operations to save 50% of capacity and align with product strategy. Optimised ROI by 29% and reduced costs. Increased engagement by 40% by changing demographics based on market research. SEO content increased organic traffic by 35%, surpassing target countries.
Co-Founder and E-Commerce Marketing Manager at AlwahWDusur LLC
December 31, 2021 - July 26, 2025Built a WooCommerce platform on a zero-budget model. Drove 80% of sales through organic content marketing and responsive CRM. Achieved a monthly ROI of 15-20% on media buying. Maintained customer satisfaction with a 98% success rate across 15K+ B2B/B2C interactions.
Content and Marketing Manager at SmarTech IT Solutions, SDN
November 30, 2019 - July 26, 2025Mass produced high-quality content for 10+ web and mobile products. Developed online brand presence for B2B marketing generating quality leads. Implemented ASO strategy leading to 900% user growth for some mobile apps. Reduced product development lifecycle to ensure timely delivery.
Co-Founder and Product Marketing Manager at InternsValley GmbH
December 31, 2018 - July 26, 2025Delivered a comprehensive WordPress platform in a 30-day sprint. Provided 10+ monthly paid internships in German startups. Managed B2B communication with over 1000 startups across MENA and EU. Created a database of student activities across 28 universities. Secured sponsorships reducing operational costs by 15%.
Co-Founder and Product Marketing Manager at NetKnowLogy
March 31, 2016 - July 26, 2025Built a digital literacy hub optimizing Arabic users' web experience. Platform recognized by ITU with 3rd place for best Arabic content platform. Achieved SEO leadership as #1 Arabic ranking for employment & freelancing. Led educational workshops and created viral articles reaching large audience. Partnered with Microsoft Egypt and Ministry of Youth for ICT workshops.
Product Owner at Jiwar Owned by Etijah Foundation
September 30, 2014 - July 26, 2025Accelerated product launch delivering a fully functional online matchmaking portal with Arabic and English interfaces. Onboarded 500+ NGOs, startups, and volunteer profiles during soft launch. Established partnerships with PwC and PepsiCo to reward top volunteers with internships.
Content and Community Manager at Yomken Owned by Istebdaa' Consulting & Services LLC
December 31, 2013 - July 26, 2025Engineered a crowdsourced platform for artisans to present challenges and secure funding. Achieved MENA’s #2 Google ranking in crowdfunding within six months. Increased social media visibility threefold through participatory marketing. Developed a database of 200+ innovators leading to 15 low-tech solutions and 3 crowdfunding campaigns.
Graphic Designer, Video Editor & Copywriter at Freelance
December 31, 2014 - July 26, 2025Designed a wide range of ATL and BTL materials including brochures, flyers, and magazines. Managed photography, product styling, and video production for impactful campaigns. Utilised Adobe Creative Suite to enhance visual appeal and effectiveness.
Content and Marketing Manager at Rahmah Dialogue
January 1, 2022 - PresentLaunched a multilingual Islamic Da’wah and eDialogue platform, increasing global leads by 15%. Automated operations, saving 50% capacity and aligning with product strategy. Optimised ROI by 29%, reduced costs, and increased engagement by 40% by adapting demographics via market research. SEO content raised organic traffic 35%, exceeding target countries.
Co-Founder and E-Commerce Marketing Manager at AlwahWDusur LLC
December 31, 2021 - July 26, 2025Built a WooCommerce platform on a zero-budget model for custom handcrafted wooden toys. Drove 80% of sales via organic content marketing and responsive CRM. Achieved monthly ROI of 15-20% on media buying with a 98% customer satisfaction rate over 15K+ interactions.
Content and Marketing Manager at SmarTech IT Solutions, SDN
November 30, 2019 - July 26, 2025Mass-produced high-quality content for over 10 web and mobile products. Developed B2B marketing to generate quality leads and build online brand presence. Led ASO strategy pushing mobile apps user growth from 100K to 1M (900%). Reduced product development lifecycle for timely delivery.
Co-Founder and Product Marketing Manager at InternsValley GmbH
December 31, 2018 - July 26, 2025Delivered a comprehensive WordPress platform in 30 days for MENA-German remote traineeship connection. Provided 10+ paid internships monthly. Managed B2B communications with 1,000+ startups across MENA and EU to achieve product vision. Secured sponsorships reducing operational costs by 15%.
Co-Founder and Product Marketing Manager at NetKnowLogy
March 31, 2016 - July 26, 2025Led digital literacy hub optimizing Arabic users’ web experience. Platform earned 3rd place ITU award for best Arabic content. Achieved SEO leadership in Arabic employment and freelancing. Led educational workshops and partnered with Microsoft Egypt and Ministry of Youth for ICT workshops.
Product Owner at Jiwar Owned by Etijah Foundation
September 30, 2014 - July 26, 2025Accelerated launch of online matchmaking portal for volunteer opportunities with AR & EN interfaces. Registered 500+ NGOs, startups, and volunteer profiles. Established partnerships with PwC and PepsiCo to reward top volunteers with internships.
Content and Community Manager at Yomken is Owned by Istebdaa' Consulting & Services LLC
December 31, 2013 - July 26, 2025Engineered crowdsourced platform for artisans to present challenges and secure funding. Reached #2 Google ranking in crowdfunding in MENA within six months. Increased social media visibility 3x via participatory marketing. Developed database of 200+ innovators and delivered multiple crowdfunding campaigns.
Graphic Designer, Video Editor & Copywriter at Freelance
December 31, 2014 - July 26, 2025Designed ATL & BTL marketing materials like brochures, flyers, and magazines. Managed photography, product styling, and video production for campaigns. Used Adobe Creative Suite to enhance visual appeal and effectiveness.
Education
Bachelor of Business Administration at Faculty of Commerce, Ain Shams University
January 1, 2006 - December 31, 2010Bachelor of Business Administration at Faculty of Commerce, Ain Shams University – Cairo, Egypt
January 1, 2006 - December 31, 2010Qualifications
SEO Manager Certificate BlueArray
January 11, 2030 - July 26, 2025Industry Experience
Software & Internet, Retail, Manufacturing, Education, Non-Profit Organization, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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