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I am a results-driven digital marketing professional with extensive experience in content management, campaign creation, and recruitment marketing. I have led digital marketing teams to execute campaigns across local and international markets and spearheaded employer branding and digital sourcing strategies. I enjoy collaborating closely with creatives and recruitment teams to develop engaging, compliant, and effective content. My experience spans managing shoot planning, content creation, and hosting engagement activities, alongside producing branded content for various digital touchpoints. I am passionate about delivering high-quality, on-time, and aligned content that supports lead generation and campaign success.…I am a results-driven digital marketing professional with extensive experience in content management, campaign creation, and recruitment marketing. I have led digital marketing teams to execute campaigns across local and international markets and spearheaded employer branding and digital sourcing strategies. I enjoy collaborating closely with creatives and recruitment teams to develop engaging, compliant, and effective content. My experience spans managing shoot planning, content creation, and hosting engagement activities, alongside producing branded content for various digital touchpoints. I am passionate about delivering high-quality, on-time, and aligned content that supports lead generation and campaign success.

John Paolo B. Casiao

Content Strategist, Copywriter, Content Producer, +1

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I am a results-driven digital marketing professional with extensive experience in content management, campaign creation, and recruitment marketing. I have led digital marketing teams to execute campaigns across local and international markets and spearheaded employer branding and digital sourcing strategies. I enjoy collaborating closely with creatives and recruitment teams to develop engaging, compliant, and effective content. My experience spans managing shoot planning, content creation, and hosting engagement activities, alongside producing branded content for various digital touchpoints. I am passionate about delivering high-quality, on-time, and aligned content that supports lead generation and campaign success.…I am a results-driven digital marketing professional with extensive experience in content management, campaign creation, and recruitment marketing. I have led digital marketing teams to execute campaigns across local and international markets and spearheaded employer branding and digital sourcing strategies. I enjoy collaborating closely with creatives and recruitment teams to develop engaging, compliant, and effective content. My experience spans managing shoot planning, content creation, and hosting engagement activities, alongside producing branded content for various digital touchpoints. I am passionate about delivering high-quality, on-time, and aligned content that supports lead generation and campaign success.

Available to hire

I am a results-driven digital marketing professional with extensive experience in content management, campaign creation, and recruitment marketing. I have led digital marketing teams to execute campaigns across local and international markets and spearheaded employer branding and digital sourcing strategies. I enjoy collaborating closely with creatives and recruitment teams to develop engaging, compliant, and effective content.

My experience spans managing shoot planning, content creation, and hosting engagement activities, alongside producing branded content for various digital touchpoints. I am passionate about delivering high-quality, on-time, and aligned content that supports lead generation and campaign success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Strategist at SVEN Ingenuity

September 30, 2022 - July 26, 2025

Created branded content across various digital touchpoints such as social media posts and innovations, copywriting, scriptwriting, EDM marketing, website content, digital PR, influencer marketing, and video conceptualization. Ensured deliverables were accurate, high quality, delivered on time, and aligned with overall brand and content strategy. Developed creative briefs, content plans, and monitored content production.

Content Strategist at SVEN Ingenuity

September 30, 2022 - July 26, 2025

Created branded content across various digital touchpoints such as social media posts, innovations, copywriting, scriptwriting, EDM marketing, website content development, digital PR, influencer marketing, and video conceptualization. Ensured all deliverables were accurate, high-quality, delivered on-time, and aligned with brand and content strategy. Developed creative briefs, content plans, and monitored content production.

Content Strategist - Team Lead at Sutherland Philippines

September 1, 2022 - Present

Led the digital marketing team in planning and executing marketing campaigns across local and international markets, including Sutherland Malaysia and Japan. Spearheaded digital sourcing strategy development and employer branding initiatives for digital channels including social media and multiple ad platforms. Owned analytics reporting across multiple platforms to recommend budgeting for paid ads. Implemented digital sourcing governance to maintain quality standards and brand integrity. Collaborated with creative and recruitment teams for engaging content and aligned workflows. Managed shoot planning, execution, and post-production. Developed and hosted both virtual and onsite engagement activities.

Content Strategist - Team Lead at Sutherland Philippines

September 1, 2022 - Present

Led the digital marketing team in planning and executing marketing campaigns across local and international markets, including Malaysia and Japan. Spearheaded digital sourcing strategy development and employer branding initiatives for digital channels including social media and multiple ad platforms. Owned analytics reporting to recommend budgeting for paid ads on META and platforms like JobStreet, LinkedIn, Reddit, Spotify, and Indeed. Implemented digital sourcing governance processes to maintain quality standards, compliance, and brand integrity. Collaborated with creatives to develop engaging content optimized for lead generation and digital sourcing. Worked closely with recruitment to align ad workflows with hiring needs and timelines. Managed shoot planning, execution, post-production, and creative briefs. Developed and hosted both virtual and onsite engagement activities.

Content Writer at PETA-ARTS ZONE PROJECT: Laruan

December 31, 2021 - July 26, 2025

Created a mini-series storyline cut into six episodes based on research aligned with the advocacy of PETA-ArtsZone. Collaborated with the director, production manager, video editors, and representatives to create the series. Participated in virtual live shows as a panel member to answer audience questions.

Content Associate & Project Assistant at HIRAYA MEDIA: Petsa de Peligro

December 31, 2021 - July 26, 2025

Managed communication between producers and guests. Handled platform and technical aspects of live shows including scheduling, mailing, and streaming. Edited art cards and videos and wrote captions for digital promotion and marketing. Pitched different show segments.

Content Writer of a Mini-Series of 6 Episodes at PETA-ARTS ZONE PROJECT: Laruan

December 31, 2021 - July 26, 2025

Created a storyline divided into six episodes aligned with PETA-ArtsZone advocacy based on research. Collaborated with the Director, Production Manager, Video Editors, and representatives to create the series. Participated as a panelist in virtual live shows to answer audience questions.

Content Associate & Project Assistant; Petsa de Peligro at HIRAYA MEDIA

December 31, 2021 - July 26, 2025

Managed communication between producers and guests. Oversaw platform and technical aspects of the live show, including scheduling, mailing, and streaming. Edited art cards and videos and wrote captions for digital promotion and marketing. Pitched different show segments.