Making brands too good to scroll past ๐Ÿ‘€ | Founder of Bloom โ€“ crafting copy and building brands people actually care about | _Email not available. Sign in: https://www.twine.net/signup_ Hey, I'm, Imogen โ€“ a creative content and brand specialist with over five years of experience helping brands bloom with killer customer-centric content. From email marketing campaigns and SEO-optimised web content to social media management and full-scale brand content development, I love diving into research and strategy to deliver marketing solutions that engage and convert. I'm also a bit of a brand nerd โ€“ AKA I'll enhance your brands so it's instantly recognisable across every platform and customer touchpoint, building trust, loyalty and brand love. Collaboration is at the heart of what I doโ€”Iโ€™ll dig deep into your brand, your audience and your goals to create content that turns browsers into buyers. Ready to Bloom? Say hello at _Email not available. Sign in: https://www.twine.net/signup_ ๐ŸŒทโ€ฆ

Imogen Lawson

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Making brands too good to scroll past ๐Ÿ‘€ | Founder of Bloom โ€“ crafting copy and building brands people actually care about | _Email not available. Sign in: https://www.twine.net/signup_ Hey, I'm, Imogen โ€“ a creative content and brand specialist with over five years of experience helping brands bloom with killer customer-centric content. From email marketing campaigns and SEO-optimised web content to social media management and full-scale brand content development, I love diving into research and strategy to deliver marketing solutions that engage and convert. I'm also a bit of a brand nerd โ€“ AKA I'll enhance your brands so it's instantly recognisable across every platform and customer touchpoint, building trust, loyalty and brand love. Collaboration is at the heart of what I doโ€”Iโ€™ll dig deep into your brand, your audience and your goals to create content that turns browsers into buyers. Ready to Bloom? Say hello at _Email not available. Sign in: https://www.twine.net/signup_ ๐ŸŒทโ€ฆ

Available to hire

Making brands too good to scroll past ๐Ÿ‘€ | Founder of Bloom โ€“ crafting copy and building brands people actually care about | Email not available. Sign in: https://www.twine.net/signup

Hey, Iโ€™m, Imogen โ€“ a creative content and brand specialist with over five years of experience helping brands bloom with killer customer-centric content.

From email marketing campaigns and SEO-optimised web content to social media management and full-scale brand content development, I love diving into research and strategy to deliver marketing solutions that engage and convert. Iโ€™m also a bit of a brand nerd โ€“ AKA Iโ€™ll enhance your brands so itโ€™s instantly recognisable across every platform and customer touchpoint, building trust, loyalty and brand love.

Collaboration is at the heart of what I doโ€”Iโ€™ll dig deep into your brand, your audience and your goals to create content that turns browsers into buyers.

Ready to Bloom? Say hello at Email not available. Sign in: https://www.twine.net/signup ๐ŸŒท

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Work Experience

Founder & Content Lead at Bloom Content Services
September 1, 2024 - Present
Partner closely with clients to truly understand their products, customers and challenges, and dive deep into research to create content that aligns with business goals. Deliver benefit-led content and copy for websites, email campaigns, paid ads and social media across a diverse range of B2C and B2B brands. Help brands find and refine their voice through tone of voice guides, messaging frameworks and full-service brand content development. Implement SEO strategies, improving site traffic through effective keywords and meta tags.
Content Specialist at Zenith Vehicles
August 31, 2024 - July 26, 2025
Produced engaging B2B and B2C content, boosting sales through strategic, customer centric content. Created landing pages, SEO blog articles, email campaigns (increased open rates from 14% to 60%), social copy, LinkedIn ads, internal communications, and policy. Led marketing campaigns end-to-end, including The Green Car Cross Code, an award-winning EV road safety campaign featured in national media. Identified and addressed gaps in the customer journey to ensure a well-informed, personal customer experience throughout the customer life cycle. Conducted audience and market research to shape content that delivered value, clarity, and relevance.
Publishing, Sales & Marketing Intern at Combined Academic Publishers
April 30, 2022 - July 26, 2025
Created social media content to boost visibility of academic titles and support launch campaigns. Used audience data and market trends to support email outreach and sales targeting. Designed promotional assets using Affinity software.
Digital Marketing Assistant at Studio Mundo
January 31, 2022 - July 26, 2025
Developed SEO-optimised web content and refined brand guidelines to strengthen market positioning. Wrote ad copy and planned keyword strategy for launch campaigns.
Content Writer at Anno Group
May 31, 2021 - July 26, 2025
Wrote high-performing, persuasive product descriptions and SEO blog content to improve Google rankings and drive conversions.
Work Experience at Esteem Magazine
June 30, 2018 - July 26, 2025
Authored three published articles, balancing creativity with deadlines and editorial guidelines. Supported editorial administration including scheduling and note-taking.

Education

BA (Hons) at University of Liverpool
September 1, 2016 - June 30, 2019
A-Levels at Guiseley School
January 1, 2014 - December 31, 2016
GCSEs at Guiseley School
January 1, 2009 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Consumer Goods, Professional Services, Retail, Media & Entertainment