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I am a dynamic and commercially driven marketing professional with over 7 years of experience across various industries, including startups and multinational companies. I specialize in GTM strategy, account-based marketing, event management, and demand generation. I am passionate about creating data-driven, multichannel marketing campaigns that help drive brand awareness and increase revenue. I enjoy collaborating closely with sales teams to optimize marketing initiatives, develop strategic partnerships, and deliver targeted content that resonates across different regions. My expertise also extends to market research, analytics, and campaign optimization to ensure consistent pipeline growth and measurable business impact.…I am a dynamic and commercially driven marketing professional with over 7 years of experience across various industries, including startups and multinational companies. I specialize in GTM strategy, account-based marketing, event management, and demand generation. I am passionate about creating data-driven, multichannel marketing campaigns that help drive brand awareness and increase revenue. I enjoy collaborating closely with sales teams to optimize marketing initiatives, develop strategic partnerships, and deliver targeted content that resonates across different regions. My expertise also extends to market research, analytics, and campaign optimization to ensure consistent pipeline growth and measurable business impact.

Arthur Belais

Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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I am a dynamic and commercially driven marketing professional with over 7 years of experience across various industries, including startups and multinational companies. I specialize in GTM strategy, account-based marketing, event management, and demand generation. I am passionate about creating data-driven, multichannel marketing campaigns that help drive brand awareness and increase revenue. I enjoy collaborating closely with sales teams to optimize marketing initiatives, develop strategic partnerships, and deliver targeted content that resonates across different regions. My expertise also extends to market research, analytics, and campaign optimization to ensure consistent pipeline growth and measurable business impact.…I am a dynamic and commercially driven marketing professional with over 7 years of experience across various industries, including startups and multinational companies. I specialize in GTM strategy, account-based marketing, event management, and demand generation. I am passionate about creating data-driven, multichannel marketing campaigns that help drive brand awareness and increase revenue. I enjoy collaborating closely with sales teams to optimize marketing initiatives, develop strategic partnerships, and deliver targeted content that resonates across different regions. My expertise also extends to market research, analytics, and campaign optimization to ensure consistent pipeline growth and measurable business impact.

Available to hire

I am a dynamic and commercially driven marketing professional with over 7 years of experience across various industries, including startups and multinational companies. I specialize in GTM strategy, account-based marketing, event management, and demand generation. I am passionate about creating data-driven, multichannel marketing campaigns that help drive brand awareness and increase revenue.

I enjoy collaborating closely with sales teams to optimize marketing initiatives, develop strategic partnerships, and deliver targeted content that resonates across different regions. My expertise also extends to market research, analytics, and campaign optimization to ensure consistent pipeline growth and measurable business impact.

Skills

HubSpot

Salesforce

Canva

Experience Level

HubSpot

Expert

Salesforce

Expert

Canva

Intermediate

Language

French

Fluent

English

Advanced

Italian

Advanced

Work Experience

Marketing Manager - Southern Europe & Benelux at Piano

November 1, 2023 - Present

Strategized and executed regional marketing programs including events, digital campaigns, content distribution, and sales enablement, achieving a 23% increase in MQL-to-SQL conversion year-over-year. Owned the event marketing strategy optimizing engagement and influencing over €10M in pipeline across key territories. Planned and oversaw multi-channel ABM campaigns aligned with global strategies, resulting in a 30% lift in engagement from tier-1 accounts. Collaborated with sales leaders and SDRs to drive targeted initiatives contributing to consistent pipeline growth. Customized thought leadership content for Southern Europe and managed localization to support regional campaigns. Tracked and reported on marketing performance enabling data-driven optimizations and quarterly goal alignment.

Field Marketing Specialist - Southern Europe at Shippeo

September 30, 2023 - July 26, 2025

Defined and implemented regional marketing strategies supporting +30% YoY pipeline growth aligned with revenue targets. Led lead generation initiatives across digital, content, and events, achieving a 20% increase in MQLs. Developed strategic partnerships and co-marketing programs contributing to new logo acquisition and brand visibility in key markets. Conducted in-depth market and competitor analysis refining messaging and positioning, leading to improved campaign engagement and CTRs across EMEA. Created targeted marketing assets and sales enablement materials that shortened the sales cycle by 10%.

Business Developer at LTD Consulting

September 30, 2019 - July 26, 2025

Developed corporate relations and executed business prospecting strategies.

Events Project Manager at Revolutionr

June 30, 2018 - July 26, 2025

Planned and executed events for clients like Renault, Eurosport, and Nintendo. Led PR campaigns for major launches and managed large-scale activations, including a 1,700m² Nintendo stand at Japan Expo. Oversaw budgets, vendor relations, and on-site execution.