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Hi, I'm Rupert de Paula, a multidisciplinary creative leader and storyteller. With a background in advertising and brand strategy, I specialize in powerful storytelling that drives impactful creative solutions. Over the years, I've had the privilege to work globally, consulting for ambitious brands and agencies while also leading creative teams to produce award-winning work. I love blending cultural insights with innovative ideas to create meaningful experiences. Currently, I am involved in managing festivals, scaling new digital platforms, and lecturing in design and branding. I'm passionate about making a positive impact through creativity and helping brands tell their stories authentically.…Hi, I'm Rupert de Paula, a multidisciplinary creative leader and storyteller. With a background in advertising and brand strategy, I specialize in powerful storytelling that drives impactful creative solutions. Over the years, I've had the privilege to work globally, consulting for ambitious brands and agencies while also leading creative teams to produce award-winning work. I love blending cultural insights with innovative ideas to create meaningful experiences. Currently, I am involved in managing festivals, scaling new digital platforms, and lecturing in design and branding. I'm passionate about making a positive impact through creativity and helping brands tell their stories authentically.

Rupert de Paula

Creative Director, Film Director, Film Producer, +2

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Hi, I'm Rupert de Paula, a multidisciplinary creative leader and storyteller. With a background in advertising and brand strategy, I specialize in powerful storytelling that drives impactful creative solutions. Over the years, I've had the privilege to work globally, consulting for ambitious brands and agencies while also leading creative teams to produce award-winning work. I love blending cultural insights with innovative ideas to create meaningful experiences. Currently, I am involved in managing festivals, scaling new digital platforms, and lecturing in design and branding. I'm passionate about making a positive impact through creativity and helping brands tell their stories authentically.…Hi, I'm Rupert de Paula, a multidisciplinary creative leader and storyteller. With a background in advertising and brand strategy, I specialize in powerful storytelling that drives impactful creative solutions. Over the years, I've had the privilege to work globally, consulting for ambitious brands and agencies while also leading creative teams to produce award-winning work. I love blending cultural insights with innovative ideas to create meaningful experiences. Currently, I am involved in managing festivals, scaling new digital platforms, and lecturing in design and branding. I'm passionate about making a positive impact through creativity and helping brands tell their stories authentically.

Available to hire

Hi, I’m Rupert de Paula, a multidisciplinary creative leader and storyteller. With a background in advertising and brand strategy, I specialize in powerful storytelling that drives impactful creative solutions. Over the years, I’ve had the privilege to work globally, consulting for ambitious brands and agencies while also leading creative teams to produce award-winning work.

I love blending cultural insights with innovative ideas to create meaningful experiences. Currently, I am involved in managing festivals, scaling new digital platforms, and lecturing in design and branding. I’m passionate about making a positive impact through creativity and helping brands tell their stories authentically.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

General Manager and Producer at Ōtautahi Tiny Performance Festival

December 31, 2024 - July 26, 2025

Led the planning and delivery of a 3-day, multi-venue performing arts festival. Provided long-term strategic governance guidance, outlining the vision and purpose of the festival going forward. Controlled day-to-day finances and managed a team of over 30 contractors and volunteers.

Business Transformation Consultant, Creative Director & Brand Strategist at SEIKK.co.uk

May 1, 2022 - Present

Scaled an innovative 'shoppable magazine' pioneering experiential e-commerce, helping the founders redefine core brand strategy and brand purpose aligned with web3. Developed growth runway plans for the platform and investor moonshot strategies.

Consultant at de Paula Creative Consultants

September 1, 2021 - Present

Consult with ambitious brands and agencies to create positive impact through storytelling. Harness cultural insights to craft disruptive creative solutions. Worked with clients globally including R/GA Australia, Inspify Singapore, Q Brand Builders, Make, Buen Vato Tequila, Serra Oat Milk, Hermione de Paula, Mint Design, FOLIO, and Rare.

Creative Partner at Strategy (Aotearoa)

August 31, 2021 - July 26, 2025

Managed the creative department of a world-class design and advertising studio. Mentored and developed talent, produced award-winning work including Christchurch City Council’s most effective brand launch, grew the studio’s reputation locally and internationally, secured 10+ new business wins, and was involved in business governance and fiscal responsibility as majority shareholder.

Freelance Creative Director at 90 Seconds

December 31, 2018 - July 26, 2025

Worked on the HSBC Singapore account as a freelance creative director.

Creative at Various Agencies (London)

July 31, 2018 - July 26, 2025

Worked at agencies including McCann, Grey, AnalogFolk, TBWA, FCB Inferno, and Mr President.

Creative at VCCP

April 30, 2016 - July 26, 2025

Member of VCCP’s creative department, working on clients such as O2, easyJet, Wagon Wheels, Avis & Budget, The Lawrence Dallaglio Foundation / Rugby For Change, and Cadbury’s Fingers.

Creative at Arnold KLP

November 30, 2012 - July 26, 2025

Hired from placement to full-time creative; worked on Nokia, Jack Daniel’s, Pepsi Max, Mountain Dew, and Britvic’s Transform Your Patch campaign.

Creative Placement at Ogilvy & Mather

March 31, 2011 - July 26, 2025

Completed multiple placements during university, working with clients such as Louis Vuitton, adidas, Kraft, and Dove.