Hi, I’m Luis L. Estrada. I’ve spent over three decades building, leading, and funding media and entertainment ventures across the United States, Mexico, and Latin America. My work spans fundraising, development, production, and creative leadership for public media, networks, and independent projects, with a strong track record of building strong teams, closing international negotiations, and delivering meaningful storytelling and results. I’m passionate about cross-cultural collaboration, scalable fundraising, and mentoring teams to push creative and business boundaries. From launching networks in Latin America to shaping award-winning campaigns and feature projects, I aim to tell compelling stories while driving growth, impact, and sustainable operations for organizations I believe in.…

Luis L. Estrada

Hi, I’m Luis L. Estrada. I’ve spent over three decades building, leading, and funding media and entertainment ventures across the United States, Mexico, and Latin America. My work spans fundraising, development, production, and creative leadership for public media, networks, and independent projects, with a strong track record of building strong teams, closing international negotiations, and delivering meaningful storytelling and results. I’m passionate about cross-cultural collaboration, scalable fundraising, and mentoring teams to push creative and business boundaries. From launching networks in Latin America to shaping award-winning campaigns and feature projects, I aim to tell compelling stories while driving growth, impact, and sustainable operations for organizations I believe in.…

Available to hire

Hi, I’m Luis L. Estrada. I’ve spent over three decades building, leading, and funding media and entertainment ventures across the United States, Mexico, and Latin America. My work spans fundraising, development, production, and creative leadership for public media, networks, and independent projects, with a strong track record of building strong teams, closing international negotiations, and delivering meaningful storytelling and results.

I’m passionate about cross-cultural collaboration, scalable fundraising, and mentoring teams to push creative and business boundaries. From launching networks in Latin America to shaping award-winning campaigns and feature projects, I aim to tell compelling stories while driving growth, impact, and sustainable operations for organizations I believe in.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Intermediate

Work Experience

Member Acquisition/On-Air Fundraising Manager, Senior Producer at KPBS PUBLIC MEDIA (PBS, NPR)
September 1, 2014 - Present
Led the development, production, programming, and creative direction of fundraising campaigns across TV, radio, digital, social media, print and outside media, consistently exceeding On-Air Fundraising goals. Set yearly fundraising goals and schedules, collaborated across departments, and launched a successful canvassing program. Analyzed campaign data daily and adjusted strategies. Managed premium selection, fulfillment, shipping/receiving, volunteers, and developed operational processes saving over $500k annually. Served on management and various committees including Diversity, Programming and Membership.
Chief Development Officer at INSPIRE.WORLD
January 1, 2025 - Present
Part of the leadership team developing an innovative nonprofit fundraising platform combining online retail with mobile marketing to raise money virtually for nonprofits, schools, youth sports teams, and churches at no cost and almost no work. Provided a customized eCommerce platform at no cost.
President/Chief Operating Officer at HISPANIC MEDIA PARTNERS, LLC
October 31, 2014 - July 27, 2025
Co-founded a national radio affiliate group and sales service with the largest Mexican radio group (MVS Radio). Led and closed complicated international negotiations. Provided executive oversight for operations, production, finance, affiliate relations, traffic, programming, and national and local sales strategies.
Chief Executive Officer (Promoted from COO) at STUDIOS 121, INC
November 30, 2012 - July 27, 2025
Co-founded a 43,000 square foot full-service broadcast, network services, satellite uplink, post-production, graphics, creative services, sound stages production facility. Led and managed 300% growth over four years. Provided executive oversight for operations, sales & marketing, video production, creative services, P&L/Finance, facilities management, and vendor management resulting in efficient operations and improved profit margins by 50%. Served on Board of Directors as Director/Shareholder and Secretary, providing strategic guidance. Co-executive producer of in-house productions. Part of team that raised millions in venture capital.
Senior Vice President, Administration at EASY SALE, INC.
December 31, 2007 - July 27, 2025
Co-founded startup of a 50,000 square foot e-commerce facility based on eBay platform with former CEO of Radio Shack, Inc. Provided administrative and operational guidance. Oversaw administration, facilities/vendor management, process development and implementation, marketing, advertising, and public relations. Resulted in efficient operations and significant earned media.
Senior Vice President, Administration at WORLD DIGITAL MEDIA GROUP (WDMG)
June 30, 2007 - July 27, 2025
Provided executive oversight for a multi-faceted media venture including music label, video production company, TV cable network, operations, administration, and facilities management. Managed accounts payable/receivable and financial reporting. Resulted in efficient operations and successful production of TV shows and CDs. Partners included Radio Shack Corp, DISH Networks, and Sirius XM. Produced songs and negotiated digital distribution deals with Universal Music Group.
Vice President Latino Business Development at REVSHARE
July 31, 2007 - July 27, 2025
Responsible for new business development and account management for the nation's largest direct response media organization. Provided Hispanic market expertise for distribution and new business development.
Vice President Programming, Creative Services, Media Sales at HISPANIC TELEVISION NETWORK (HTVN) / SORPRESA TV
January 31, 2006 - July 27, 2025
Provided programming strategy, scheduling, news, creative services, sales management, and affiliate relations for two national Spanish language networks. Provided US Hispanic and Mexican market expertise for distribution, programming, and creative marketing. Assisted in raising venture capital. Served as VP Production Management for client Q Network.
Director, Marketing & Promotions at UNIVISION TELEVISION GROUP, KUVS-TV
May 31, 2000 - July 27, 2025
Led production, promotions, marketing, community affairs, local and regional programming, news programming, department personnel, budgeting, financials, and sales support. Served as executive producer/director for local and regional programming. Also served as acting news director.
Senior Vice President, Creative Services at FRIEDLAND JACOBS LATIN AMERICA
June 30, 1997 - July 27, 2025
Provided executive leadership for a full-service entertainment marketing and advertising agency in the Hispanic and Latin American market. Responsible for new business development, account/vendor management, creative services, and broadcast production. Clients included DirecTV, CNN, CBS News, ABC Network, NBC Network, and 20th Century Fox Syndication.
Vice President, Creative Services at TURNER NETWORK TELEVISION (TNT) & CARTOON NETWORK LATIN AMERICA
April 30, 1996 - July 27, 2025
Led launch and branding of two Latin America cable TV networks. Oversaw creative, budgeting, administration, operations, personnel, and training resulting in high performing and award-winning teams. Negotiated and managed creative and design projects with third-party agencies.
Senior Vice President, Administration at WORLD DIGITAL MEDIA GROUP (WDMG)
June 30, 2007 - July 27, 2025
Oversaw a multi-faceted media venture including music label, video production company, TV cable network, administration, facilities management, accounting, and financial reporting. Supported production of TV shows and CDs. Secured partnerships with notable companies including Radio Shack Corp, DISH Networks, and Sirius XM.
Vice President Latino Business Development at REVSHARE
July 31, 2007 - July 27, 2025
Handled new business development and account management for a large direct response media organization, providing expertise for Hispanic market distribution and new business.
Managing Partner/Executive Producer at ES CREATIVE GANG (ESCG)
June 1, 1981 - Present
Founded and currently lead a bilingual full-service creative services production company, managing projects and providing production expertise to various clients including governmental and media organizations, agencies, and film productions.
Vice President, Creative Services (Promoted from Director) at TURNER NETWORK TELEVISION (TNT) & CARTOON NETWORK LATIN AMERICA
April 1, 1996 - October 21, 2025
Led launch and branding of two Latin America cable TV networks; oversaw Creative, Budgeting, Administration, Operations, Personnel, Training; negotiated and managed creative/design projects with third-party agencies.
Managing Partner/Executive Producer at ES CREATIVE GANG (ESCG)
June 1, 1981 - Present
Founded bilingual full-service production company; provided project management leadership and production expertise; clients included SMA-Lockheed Martin, SMA-Humana, Fremantle, Telemundo, Univision KMEX, WFAA TV, Paramount Pictures, and numerous others; produced films and TV projects including One Night in Mexico.

Education

Bachelor of Arts at Stafford University
January 1, 2001 - December 31, 2001
Bachelor of Arts at Stafford University
January 1, 2001 - December 31, 2001
Extension courses at University of Southern California
January 1, 1981 - December 31, 1983
Radio broadcasting announcing/production course at Columbia School of Broadcasting
January 1, 1981 - December 31, 1983
Bachelor of Arts, Radio/TV/Film (uncredited) at Stafford University
January 1, 2001 - January 1, 2001
Extension courses, Film, Television, Production, Finance at University of Southern California, Los Angeles
January 1, 1981 - January 1, 1983
Two-year radio broadcasting announcing/production course at Columbia School of Broadcasting
January 1, 1981 - January 1, 1983

Qualifications

AWARDS
December 31, 1994 - December 31, 2024
AWARDS PBS / PMDMC Development Award 2018 Accolade Global Film Recognition Award “One Night In Mexico” 2017 Addy Awards 2000, 2010, 2012 Emmy nominations 1999, 2004 Promax Gold Medallion 1992, 1993, 1994, 1995, 1996, 1997 Promax Silver 1992, 1993, 1994, 1995 New York Festivals 1993, 1994, 1995 Houston Film Festival 1989 Who’s Who in Entertainment 1994, 1995, 2003 Hispanic Business 100 most Influential Executives 1994, 1995

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Retail, Telecommunications
    paper Credits and Reel

    “Royal Prestige” Camelot Various Commercials (National & Mexico) Agency Producer/Unit Director
    “One Night in Mexico” Feature Film (In Distribution) Producer/Director/Writer
    Studios 121 Various productions for clients COO/President/Executive Producer
    “The Business Spotlight” Weekly TV show on BizTV Executive Producer/Director
    “Mano A Mano” MMA Reality Show (Spanish) Pilot Supervising Producer
    “Live2b100” Health/Fitness Show (6 1 Hour Shows) Co-Executive Producer
    “Coaching Institute” Commercial Writer/Producer
    “Credit Booster Pro” Commercial Writer/Producer/Director
    “Mi Viejita” Commercial Writer/Producer
    “La Ley Del Silencio” Novella Fremantle/Telemundo Network Production Manager
    “Chingon” Feature Film (In development) Producer/Director
    “Mexican Cinema” Documentary (In Development) Co-Executive Producer
    “News 8 Weather” - WFAA-TV Weather Campaign (Emmy Nom.) - Producer/Writer
    “Telemundo 39 News Branding” KXTX-TV Overall station campaign (Emmy Nom.) - Producer/Writer/Director
    “Moola Zoola, Inc.” - Video Presentation - Writer/Producer/Director
    “TBN Enlace USA” - Cable Presentation/Cross Promos - Writer/Producer/Director
    “Mixx” - Latin Entertainment Magazine (TV Pilot) Supervising Producer/Writer/Director
    “Latin Kings of Comedy” Feature Comedy Film (Showtime) Production Executive
    “Sorpresa TV Network” Various Programming Promotions - Writer/Producer/VP
    “Voz y Voto” - UNIVISION TV GRP, Political Affairs Executive Producer/Director
    “Our Streets Our Lives” PBS 6/UNI 19, Comm. Special Co- Executive Producer
    “DIRECTV” - Galaxy Latin America, PPV/Trailers Executive Producer/CD
    “Korean Vet Memorial” Documentary Producer/Post Director
    “Cartoon Network” - Various Animated Promos Executive Producer
    “TNT” - Various Live Action Promos - Executive Producer
    “International Zone” - Corporate Presentation Turner Networks - Producer/Director
    “Sienchez” - Corporate Presentation Turner Networks Producer/Director
    “Yogi Goes to Mexico” - Cartoon Network/Hanna Barbera - Producer/Director
    “Dialogo” - KVEA TV, Community Affairs - Producer
    “The Naked Gun” - Feature Film/Paramount Pictures - Production Auditor Assistant
    “Warped” - Feature film - Associate Producer
    Paramount Pictures - Motion Picture Production Finance - Clerk II (POEA)
    “The 4th Wiseman” - ABC/Capital Cities - Post Production/PA
    “The Bet” - ABC/Capital Cities - Production Assistant