Luis L. Estrada

Available to hire

Hi, I’m Luis L. Estrada.

About

Hi, I’m Luis L. Estrada. I’ve spent over three decades building, leading, and funding media and entertainment ventures across the United States, Mexico, and Latin America. My work spans fundraising, development, production, and creative leadership for public media, networks, and independent projects, with a strong track record of building strong teams, closing international negotiations, and delivering meaningful storytelling and results.

I’m passionate about cross-cultural collaboration, scalable fundraising, and mentoring teams to push creative and business boundaries. From launching networks in Latin America to shaping award-winning campaigns and feature projects, I aim to tell compelling stories while driving growth, impact, and sustainable operations for organizations I believe in.

  • Joined July 2025

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • PortugueseIntermediate

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services
  • Education
  • Retail
  • Telecommunications

More experts in San Diego, United States

Projects · 1

“Royal Prestige” Camelot Various Commercials (National & Mexico) Agency Producer/Unit Director
“One Night in Mexico” Feature Film (In Distribution) Producer/Director/Writer
Studios 121 Various productions for clients COO/President/Executive Producer
“The Business Spotlight” Weekly TV show on BizTV Executive Producer/Director
“Mano A Mano” MMA Reality Show (Spanish) Pilot Supervising Producer
“Live2b100” Health/Fitness Show (6 1 Hour Shows) Co-Executive Producer
“Coaching Institute” Commercial Writer/Producer
“Credit Booster Pro” Commercial Writer/Producer/Director
“Mi Viejita” Commercial Writer/Producer
“La Ley Del Silencio” Novella Fremantle/Telemundo Network Production Manager
“Chingon” Feature Film (In development) Producer/Director
“Mexican Cinema” Documentary (In Development) Co-Executive Producer
“News 8 Weather” - WFAA-TV Weather Campaign (Emmy Nom.) - Producer/Writer
“Telemundo 39 News Branding” KXTX-TV Overall station campaign (Emmy Nom.) - Producer/Writer/Director
“Moola Zoola, Inc.” - Video Presentation - Writer/Producer/Director
“TBN Enlace USA” - Cable Presentation/Cross Promos - Writer/Producer/Director
“Mixx” - Latin Entertainment Magazine (TV Pilot) Supervising Producer/Writer/Director
“Latin Kings of Comedy” Feature Comedy Film (Showtime) Production Executive
“Sorpresa TV Network” Various Programming Promotions - Writer/Producer/VP
“Voz y Voto” - UNIVISION TV GRP, Political Affairs Executive Producer/Director
“Our Streets Our Lives” PBS 6/UNI 19, Comm. Special Co- Executive Producer
“DIRECTV” - Galaxy Latin America, PPV/Trailers Executive Producer/CD
“Korean Vet Memorial” Documentary Producer/Post Director
“Cartoon Network” - Various Animated Promos Executive Producer
“TNT” - Various Live Action Promos - Executive Producer
“International Zone” - Corporate Presentation Turner Networks - Producer/Director
“Sienchez” - Corporate Presentation Turner Networks Producer/Director
“Yogi Goes to Mexico” - Cartoon Network/Hanna Barbera - Producer/Director
“Dialogo” - KVEA TV, Community Affairs - Producer
“The Naked Gun” - Feature Film/Paramount Pictures - Production Auditor Assistant
“Warped” - Feature film - Associate Producer
Paramount Pictures - Motion Picture Production Finance - Clerk II (POEA)
“The 4th Wiseman” - ABC/Capital Cities - Post Production/PA
“The Bet” - ABC/Capital Cities - Production Assistant

Credits and Reel
  • Copywriter
  • Creative Director
  • Creative Producer
  • +3

Work experience· 16 roles

Chief Development Officer · INSPIRE.WORLDJan 2025 – Present · 1 yr 11 mos

Part of the leadership team developing an innovative nonprofit fundraising platform combining online retail with mobile marketing to raise money virtually for nonprofits, schools, youth sports teams, and churches at no cost and almost no work. Provided a customized eCommerce platform at no cost.

President/Chief Operating Officer · HISPANIC MEDIA PARTNERS, LLCOct 2014 – Jul 2025 · 10 yrs 10 mos

Co-founded a national radio affiliate group and sales service with the largest Mexican radio group (MVS Radio). Led and closed complicated international negotiations. Provided executive oversight for operations, production, finance, affiliate relations, traffic, programming, and national and local sales strategies.

Member Acquisition/On-Air Fundraising Manager, Senior Producer · KPBS PUBLIC MEDIA (PBS, NPR)Sep 2014 – Present · 12 yrs 3 mos

Led the development, production, programming, and creative direction of fundraising campaigns across TV, radio, digital, social media, print and outside media, consistently exceeding On-Air Fundraising goals. Set yearly fundraising goals and schedules, collaborated across departments, and launched a successful canvassing program. Analyzed campaign data daily and adjusted strategies. Managed premium selection, fulfillment, shipping/receiving, volunteers, and developed operational processes saving over $500k annually. Served on management and various committees including Diversity, Programming and Membership.

Chief Executive Officer (Promoted from COO) · STUDIOS 121, INCNov 2012 – Jul 2025 · 12 yrs 9 mos
Senior Vice President, Administration · EASY SALE, INC.Dec 2007 – Jul 2025 · 17 yrs 8 mos
Vice President Latino Business Development · REVSHAREJul 2007 – Jul 2025 · 18 yrs 1 mo
Vice President Latino Business Development · REVSHAREJul 2007 – Jul 2025 · 18 yrs 1 mo
Senior Vice President, Administration · WORLD DIGITAL MEDIA GROUP (WDMG)Jun 2007 – Jul 2025 · 18 yrs 2 mos

Education· 7

Bachelor of Arts · Stafford University2001
Bachelor of Arts · Stafford University2001
Extension courses · University of Southern California1981 – 1983
Radio broadcasting announcing/production course · Columbia School of Broadcasting1981 – 1983

Certifications and awards

AWARDS1994 – 2024

AWARDS PBS / PMDMC Development Award 2018 Accolade Global Film Recognition Award “One Night In Mexico” 2017 Addy Awards 2000, 2010, 2012 Emmy nominations 1999, 2004 Promax Gold Medallion 1992, 1993, 1994, 1995, 1996, 1997 Promax Silver 1992, 1993, 1994, 1995 New York Festivals 1993, 1994, 1995 Houston Film Festival 1989 Who’s Who in Entertainment 1994, 1995, 2003 Hispanic Business 100 most Influential Executives 1994, 1995

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