Available to hire
I am Butch Flarida, a digital marketing professional specializing in search engine optimization and online visibility. For more than a decade I have led SEO departments, managed multi-disciplinary teams, and delivered tangible results for diverse clients, including automotive dealers and healthcare brands.
Currently, I serve as Director of SEO at TurnKey Marketing in Corona, where I oversee seven SEO specialists, two content creators, four developers, and a GBP specialist. I focus on data-driven SEO, backlink and competitive analysis, GSC and Analytics, technical and on-page optimization, and driving sustainable growth across 25 client accounts. I also bring experience as a business owner with LIMA SEO and a background in web design.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Director of SEO at TurnKey Marketing
January 1, 2017 - PresentManage 7 SEO Specialists, 2 Content Creators, 4 SEO Developers, and 1 GBP Specialist. Formulate and implement Auto Dealer Client SEO strategies for the department, manage 25 client accounts, track organic search and some PPC results. Conduct backlink analysis, competitive analysis using Google Search Console and Analytics, technical SEO and on-page SEO.
Lead SEO at Incredible Marketing
December 31, 2017 - July 27, 2025Managed 10 SEO Specialists and formulated medical client SEO strategies. Oversaw 45 client accounts with a focus on tracking organic search and some PPC results. Engaged in backlink and competitive analysis, Google Search Console and Analytics, technical SEO, and on-page SEO.
Owner at LIMA SEO (Local Internet Marketing Answers)
January 1, 2008 - PresentPerform client keyword research, SEO work, PPC campaign management, link building, website development, and revision of existing website code.
Web Design/SEO at Strode & Lee Marketing
December 31, 2007 - July 27, 2025Learned web design and coding (HTML and CSS). Served as SEO specialist in the office.
Director of SEO at TurnKey Marketing
January 1, 2017 - PresentManage a team of 7 SEO Specialists, 2 Content Creators, 4 SEO Developers, and 1 Google Business Profile Specialist. Responsible for formulating and implementing SEO strategies for auto dealer clients across 25 accounts. Duties include backlink analysis, competitive analysis, use of Google Search Console and Analytics, technical SEO, on-page SEO, and tracking organic and some PPC results.
Lead SEO at Incredible Marketing
January 1, 2017 - August 8, 2025Led a team of 10 SEO Specialists, managing 45 medical client accounts. Developed and executed medical SEO strategies, tracked organic and PPC results, conducted backlink and competitive analysis, and utilized Google Search Console and Analytics. Focused on technical and on-page SEO to improve client visibility and performance.
Owner at LIMA SEO (Local Internet Marketing Answers)
January 1, 2008 - PresentOperate a full-service SEO and digital marketing business, providing keyword research, SEO execution, PPC campaign management, link building, website development, and coding revisions since 2008. Serve a variety of clients with customized internet marketing and optimization strategies.
Web Design/SEO Specialist at Strode & Lee Marketing
December 31, 2007 - August 8, 2025Designed and coded HTML and CSS websites while being the in-house SEO specialist. Developed foundational web design and SEO skills in a marketing setting.
Director of SEO at TurnKey Marketing
January 1, 2017 - November 10, 2025Managed 7 SEO Specialists, 2 Content Creators, 4 SEO Devs and 1 GBP Specialist; formulated and implemented Auto Dealer Client SEO strategies for the department; managed 25 client accounts; tracked organic results and some PPC results; Backlink Analysis, Competitive Analysis, GSC and Analytics, Technical SEO and On-Page SEO.
Lead SEO at Incredible Marketing
December 31, 2017 - December 31, 2017Managed 10 SEO Specialists; formulated and implemented Medical Client SEO strategies; managed 45 client accounts; tracked organic results and some PPC results; Backlink Analysis, Competitive Analysis, Google GSC and Analytics, Technical SEO and On-Page SEO.
Owner at LIMA SEO (Local Internet Marketing Answers)
January 1, 2008 - November 10, 2025Performed all client keyword research, SEO work, Pay-Per-Click campaigns, link building, built websites or revised current website code.
Web Design/SEO at Strode & Lee Marketing
December 31, 2007 - December 31, 2007Learned how to design and code HTML and CSS websites. I was also the SEO specialist in the office.
Education
B.S. at Full Sail University, Florida
January 1, 2013 - December 31, 2013High School Diploma at Rondout Valley, Accord, NY
January 1, 1983 - December 31, 1986B.S. in Internet Marketing at Full Sail University, Florida
January 1, 2013 - January 1, 2013High School Graduate at Rondout Valley, Accord, NY
January 1, 1983 - January 1, 1986B.S. in Internet Marketing at Full Sail University
January 1, 2013 - December 31, 2013High School Diploma at Rondout Valley High School
January 1, 1983 - December 31, 1986Qualifications
Managing multiple clients with organic and some PPC accounts. Directing SEO Departments with multiple divisions (Specialists as well as Content, GBP, Backlinks and SEO Dev) for 10 years.
January 11, 2030 - July 27, 2025SEO Management & Leadership
January 11, 2030 - November 10, 2025Industry Experience
Professional Services, Healthcare, Retail, Transportation & Logistics, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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