I am a digital marketing professional with over 8 years of experience specializing in SEO, SEM, PPC, and content marketing. I enjoy creating and optimizing digital strategies that drive traffic, increase lead generation, and boost brand awareness. Throughout my career, I've had the opportunity to lead teams and manage multiple projects, which has helped me grow both technically and as a leader. I take pride in analyzing data and performing website audits to continuously improve campaign performance. With experience in tools like Google Analytics, Google Ads, Facebook Ads, and various SEO tools, I am passionate about driving results and contributing to business success. Outside work, I enjoy playing cricket, chess, reading books, and engaging with people.

Ashok Kumar

I am a digital marketing professional with over 8 years of experience specializing in SEO, SEM, PPC, and content marketing. I enjoy creating and optimizing digital strategies that drive traffic, increase lead generation, and boost brand awareness. Throughout my career, I've had the opportunity to lead teams and manage multiple projects, which has helped me grow both technically and as a leader. I take pride in analyzing data and performing website audits to continuously improve campaign performance. With experience in tools like Google Analytics, Google Ads, Facebook Ads, and various SEO tools, I am passionate about driving results and contributing to business success. Outside work, I enjoy playing cricket, chess, reading books, and engaging with people.

Available to hire

I am a digital marketing professional with over 8 years of experience specializing in SEO, SEM, PPC, and content marketing. I enjoy creating and optimizing digital strategies that drive traffic, increase lead generation, and boost brand awareness. Throughout my career, I’ve had the opportunity to lead teams and manage multiple projects, which has helped me grow both technically and as a leader.

I take pride in analyzing data and performing website audits to continuously improve campaign performance. With experience in tools like Google Analytics, Google Ads, Facebook Ads, and various SEO tools, I am passionate about driving results and contributing to business success. Outside work, I enjoy playing cricket, chess, reading books, and engaging with people.

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Language

English
Fluent
Hindi
Advanced
Panjabi, Punjabi
Advanced

Work Experience

Digital Marketing Specialist at Pointengine Technologies
April 30, 2025 - July 27, 2025
Performed in-depth keyword research for website pages, created and optimized SEO-friendly content, implemented on-page SEO elements such as meta titles and descriptions, collaborated with developers and designers to align UX and SEO, monitored performance using Google Search Console, and conducted on-page audits to fix issues like missing metadata and duplicate content.
Digital Marketing Head at Shiva Technologies
November 30, 2024 - July 27, 2025
Managed SEO tasks across various projects to improve website performance and visibility. Led keyword research and SEO strategies using tools like Ahrefs. Enhanced rankings through on-page optimizations, created SEO-driven content strategies, conducted technical SEO audits, collaborated on outreach for high-quality backlinks, delivered data-driven SEO reports, analyzed competitors, optimized Google My Business and local listings, and improved UX by reducing bounce rates. Implemented schema markup to boost click-through rates.
Digital Marketing Head at Star App Solutions
May 31, 2023 - July 27, 2025
Managed comprehensive SEO tasks including keyword research, meta tag optimization, schema updates, and link building. Monitored site traffic with Google Analytics and Search Console to generate reports and resolve issues. Created and managed Google Ads and Facebook Ads campaigns to generate leads and sales. Conducted email marketing using MailChimp and Mailerlite. Handled social media management for Facebook, Twitter, and LinkedIn. Trained students and mentored junior team members. Utilized tools like Ahref, SEMRUSH, Ubersuggest, Canva, Powtoon, and Helium10. Maintained client communication, resource management, project tracking, and documentation.
Senior SEO Executive at Future Work Technologies
June 30, 2018 - July 27, 2025
Executed on-page SEO tasks including website analysis, auditing, keyword research, sitemap management, metadata optimizations, content and image alt tag optimization, and setup of Google Analytics and Webmaster tools. Conducted off-page SEO activities like social bookmarking, blog and video submissions, business listings, directory submissions, guest posting, and question answering. Managed social media optimization by creating and maintaining client social channels and engaging visitors. Prepared monthly SERP and traffic reports.
SEO Executive at PeerSoft Solutions
January 31, 2018 - July 27, 2025
Handled on-page SEO tasks such as website analysis, auditing, keyword research, sitemap submission, indexing, and metadata and content optimization. Managed off-page SEO activities including social bookmarking, image/video and article submissions, business listings, guest posting, infographics, and classified ads. Oversaw social media management for client channels, posting, and visitor engagement. Produced monthly SERP and website traffic reports.
Junior SEO Executive at Star App Solutions
July 31, 2017 - July 27, 2025
Applied basic marketing principles and implemented digital marketing techniques based on strategic plans. Conducted keyword research, ranking report preparation, backlinks research, and basic photography, image, and video editing. Researched current trends and new digital marketing tools and techniques.
Digital Marketing Trainee at Star App Solutions
February 29, 2016 - July 27, 2025
Received training in web languages including HTML5, CSS3, jQuery, Bootstrap, webmasters tools like Google Search Console and Bing Webmaster, local SEO platforms such as Google My Business, and CMS platforms WordPress, Shopify, and Magento. Learned SEO on-page and off-page techniques along with the use of SEO tools like Google Keyword Tool, SEMrush, and Ahrefs. Trained in SEM tools including Google Tag Manager, Google Analytics, and Google Ads, as well as social media management for Facebook, LinkedIn, and Twitter.

Education

MCA at Kurukshetra University
January 1, 2012 - December 31, 2014
BCA at Kurukshetra University
January 1, 2008 - December 31, 2011
+2 at HBSE
January 1, 2007 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet