I am a creative and detail-oriented Multimedia Graphic Designer with over 20 years of experience across the design and advertising industries. I specialize in vector illustration, branding, UI/UX, and emotionally engaging content for print and digital platforms. I am skilled in Adobe Creative Suite, WordPress, and strategic visual communication. As the founder of Pulse Designs, I run WiseArtToo, a growing collection of printable educational tools, and Possibility Path, a series of poetic, illustrated card decks for personal growth. I am passionate about storytelling, visual clarity, and meaningful design that connects people and ideas.

PETA KAPLAN

I am a creative and detail-oriented Multimedia Graphic Designer with over 20 years of experience across the design and advertising industries. I specialize in vector illustration, branding, UI/UX, and emotionally engaging content for print and digital platforms. I am skilled in Adobe Creative Suite, WordPress, and strategic visual communication. As the founder of Pulse Designs, I run WiseArtToo, a growing collection of printable educational tools, and Possibility Path, a series of poetic, illustrated card decks for personal growth. I am passionate about storytelling, visual clarity, and meaningful design that connects people and ideas.

Available to hire

I am a creative and detail-oriented Multimedia Graphic Designer with over 20 years of experience across the design and advertising industries. I specialize in vector illustration, branding, UI/UX, and emotionally engaging content for print and digital platforms. I am skilled in Adobe Creative Suite, WordPress, and strategic visual communication.

As the founder of Pulse Designs, I run WiseArtToo, a growing collection of printable educational tools, and Possibility Path, a series of poetic, illustrated card decks for personal growth. I am passionate about storytelling, visual clarity, and meaningful design that connects people and ideas.

See more

Language

English
Fluent

Work Experience

Founder & Creative Director at Pulse Designs
January 1, 2019 - Present
Created a visual design studio offering branding, print, digital and web design for businesses, educators, and nonprofits. Led full design process from strategy to delivery for logos, websites, and campaign collateral. Launched and manage WiseArtToo, a collection of printable card games and learning kits for kids and families, and Possibility Path, illustrated card series blending poetry, storytelling, and design for personal growth.
Multimedia Graphic Designer at SAZF
February 28, 2023 - July 27, 2025
Designed branding, reports, brochures, and digital campaigns for SAZF and five subsidiary organizations. Developed branding guidelines and redesigned visual identities to modernize and unify the brand. Managed and updated multiple WordPress sites.
Freelance Graphic Designer at OnCall4U
December 1, 2022 - Present
Created engaging print and digital graphics for healthcare audiences. Designed brand-consistent social media visuals and promotional assets.
Multimedia Designer at MELISA
December 31, 2018 - July 27, 2025
Designed medical journals, event materials, and digital tools for health professionals. Contributed to MEDTalkz, an early digital medical education platform.
Graphic Designer at Suricata Design Studio
December 31, 2012 - July 27, 2025
Produced brand assets, brochures, and web content for small businesses.
Illustrator & Designer at Frodo Original
December 31, 2010 - July 27, 2025
Illustrated children's books and editorial pieces. Designed marketing and product packaging.
Graphic Designer at DM&M Advertising
December 31, 1986 - July 27, 2025
Produced advertising and identity materials for print campaigns.
Designer at J. Walter Thompson
December 31, 1984 - July 27, 2025
Worked on branding and below-the-line advertising for major clients.
Founder & Creative Director at Pulse Designs
January 1, 2019 - Present
Created a visual design studio offering branding, print, digital and web design for businesses, educators, and nonprofits. Led full design process from strategy to delivery for logos, websites, and campaign collateral. Launched and manage WiseArtToo, a collection of printable card games and learning kits for kids and families, and Possibility Path, illustrated card series blending poetry, storytelling, and design for personal growth.
Multimedia Graphic Designer at SAZF
February 28, 2023 - July 31, 2025
Designed branding, reports, brochures, and digital campaigns for SAZF and five subsidiary organizations. Developed branding guidelines and redesigned visual identities to modernize and unify the brand. Managed and updated multiple WordPress sites.
Freelance Graphic Designer at OnCall4U
December 1, 2022 - Present
Created engaging print and digital graphics for healthcare audiences. Designed brand-consistent social media visuals and promotional assets.
Multimedia Designer at MELISA
December 31, 2018 - July 31, 2025
Designed medical journals, event materials, and digital tools for health professionals. Contributed to MEDTalkz, an early digital medical education platform.
Graphic Designer at Suricata Design Studio
December 31, 2012 - July 31, 2025
Produced brand assets, brochures, and web content for small businesses.
Illustrator & Designer at Frodo Original
December 31, 2010 - July 31, 2025
Illustrated children's books and editorial pieces. Designed marketing and product packaging.
Graphic Designer at DM&M Advertising
December 31, 1986 - July 31, 2025
Produced advertising and identity materials for print campaigns.
Designer at J. Walter Thompson
December 31, 1984 - July 31, 2025
Worked on branding and below-the-line advertising for major clients.
Designer at J. Walter Thompson
January 1, 1984 - September 8, 2025
Branding and below-the-line advertising for major clients.
Graphic Designer at DM&M Advertising
January 1, 1986 - September 8, 2025
Advertising and identity materials for print campaigns.
Illustrator & Designer at Frodo Original
January 1, 2010 - September 8, 2025
Illustrated children's books and editorial pieces; designed marketing and product packaging.
Graphic Designer at Suricata Design Studio
January 1, 2012 - September 8, 2025
Brand assets, brochures, and web content for small businesses.
Multimedia Designer at MELISA
January 1, 2018 - September 8, 2025
Designed medical journals, event materials, and digital tools for health professionals; contributed to MEDTalkz.
Multimedia Graphic Designer at SAZF
February 1, 2023 - September 8, 2025
Branding, reports, brochures, and digital campaigns for SAZF and five subsidiary organizations; developed branding guidelines and modernized visual identities; managed multiple WordPress sites.
Freelance Graphic Designer at OnCall4U
December 1, 2022 - Present
Created engaging print and digital graphics for healthcare audiences; designed brand-consistent social media visuals and promotional assets.
Founder & Creative Director at Pulse Designs
January 1, 2019 - Present
Created a visual design studio offering branding, print, digital and web design for businesses, educators, and nonprofits; led full design process from strategy to delivery for logos, websites, and campaign collateral; launched WiseArtToo and Possibility Path.
Founder & Creative Director at Pulse Designs
January 1, 2019 - Present
Created a visual design studio offering branding, print, digital and web design for businesses, educators, and nonprofits. Led full design process from strategy to delivery for logos, websites, and campaign collateral. Launched and manage WiseArtToo and Possibility Path.
Multimedia Graphic Designer at SAZF
February 1, 2023 - September 8, 2025
Designed branding, reports, brochures, and digital campaigns for SAZF and five subsidiary organizations. Developed branding guidelines and redesigned visual identities to modernize and unify the brand. Managed and updated multiple WordPress sites.
Freelance Graphic Designer at OnCall4U
December 1, 2022 - Present
Created engaging print and digital graphics for healthcare audiences. Designed brand-consistent social media visuals and promotional assets.
Multimedia Designer at MELISA
January 1, 2018 - September 8, 2025
Designed medical journals, event materials, and digital tools for health professionals. Contributed to MEDTalkz, an early digital medical education platform.
Graphic Designer at Suricata Design Studio
January 1, 2012 - September 8, 2025
Produced brand assets, brochures, and web content for small businesses.
Illustrator & Designer at Frodo Original
January 1, 2010 - September 8, 2025
Illustrated children's books and editorial pieces. Designed marketing and product packaging.
Graphic Designer at DM&M Advertising
January 1, 1986 - September 8, 2025
Produced advertising and identity materials for print campaigns.
Designer at J. Walter Thompson
January 1, 1984 - September 8, 2025
Worked on branding and below-the-line advertising for major clients.
Founder & Creative Director at Pulse Designs
January 1, 2019 - Present
Created a visual design studio offering branding, print, digital and web design for businesses, educators, and nonprofits. Led full design process from strategy to delivery for logos, websites, and campaign collateral. Launched and manage WiseArtToo and Possibility Path (illustrated card decks for personal growth).
Multimedia Graphic Designer at SAZF
February 28, 2023 - September 8, 2025
Designed branding, reports, brochures, and digital campaigns for SAZF and five subsidiary organizations. Developed branding guidelines and redesigned visual identities to modernize and unify the brand. Managed and updated multiple WordPress sites.
Freelance Graphic Designer at OnCall4U
December 1, 2022 - Present
Created engaging print and digital graphics for healthcare audiences. Designed brand-consistent social media visuals and promotional assets.
Multimedia Designer at MELISA
December 31, 2018 - September 8, 2025
Designed medical journals, event materials, and digital tools for health professionals. Contributed to MEDTalkz, an early digital medical education platform.
Graphic Designer at Suricata Design Studio
December 31, 2012 - September 8, 2025
Produced brand assets, brochures, and web content for small businesses.
Illustrator & Designer at Frodo Original
December 31, 2010 - September 8, 2025
Illustrated children's books and editorial pieces. Designed marketing and product packaging.
Graphic Designer at DM&M Advertising
December 31, 1986 - September 8, 2025
Produced advertising and identity materials for print campaigns.
Designer at J. Walter Thompson
December 31, 1984 - September 8, 2025
Worked on branding and below-the-line advertising for major clients.
Founder & Creative Director at Pulse Designs
January 1, 2019 - Present
Founder & Creative Director of Pulse Designs; Led full design process from strategy to delivery for logos, websites, and campaign collateral. Launched and manage WiseArtToo, a collection of printable educational tools, and Possibility Path, a series of poetic, illustrated card decks for personal growth. Collaborated with educators and nonprofits to translate complex concepts into clear, engaging visuals.
Multimedia Graphic Designer at SAZF
February 1, 2023 - September 8, 2025
Designed branding, reports, brochures, and digital campaigns for SAZF and five subsidiary organizations. Developed branding guidelines and redesigned visual identities to modernize and unify the brand. Managed and updated multiple WordPress sites.
Freelance Graphic Designer at OnCall4U
December 1, 2022 - Present
Created engaging print and digital graphics for healthcare audiences. Designed brand-consistent social media visuals and promotional assets.
Multimedia Designer at MELISA
January 1, 2018 - September 8, 2025
Designed medical journals, event materials, and digital tools for health professionals. Contributed to MEDTalkz, an early digital medical education platform.
Graphic Designer at Suricata Design Studio
January 1, 2012 - September 8, 2025
Produced brand assets, brochures, and web content for small businesses.
Illustrator & Designer at Frodo Original
January 1, 2010 - September 8, 2025
Illustrated children's books and editorial pieces. Designed marketing and product packaging.
Graphic Designer at DM&M Advertising
January 1, 1986 - September 8, 2025
Produced advertising and identity materials for print campaigns.
Designer at J. Walter Thompson
January 1, 1984 - September 8, 2025
Worked on branding and below-the-line advertising for major clients.

Education

Diploma in Graphic Design at University of Johannesburg
January 1, 1980 - December 31, 1983
Diploma at University of Johannesburg
January 1, 1980 - December 31, 1983
Diploma in Graphic Design at University of Johannesburg
January 1, 1980 - January 1, 1983
Diploma in Graphic Design at University of Johannesburg
January 1, 1980 - January 1, 1983
Diploma in Graphic Design at University of Johannesburg
January 1, 1980 - December 31, 1983
Diploma in Graphic Design at University of Johannesburg
January 1, 1980 - January 1, 1983

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Healthcare, Professional Services, Other, Software & Internet