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I am an SEO and digital marketing professional with over 9 years of experience working across the UAE, Oman, Qatar, and Egypt. I've had great success in growing organic traffic, increasing top keyword rankings, and driving strong returns on ad spend. My expertise lies in technical SEO, content strategy, site migrations, and analytics, and I'm proficient with tools like GA4, GSC, SEMrush, Ahrefs, and Looker. I enjoy aligning SEO strategies closely with business goals to deliver measurable growth. From optimizing product pages to advancing local SEO and collaborating cross-functionally, I take an analytical and hands-on approach to help brands succeed organically in competitive markets.…I am an SEO and digital marketing professional with over 9 years of experience working across the UAE, Oman, Qatar, and Egypt. I've had great success in growing organic traffic, increasing top keyword rankings, and driving strong returns on ad spend. My expertise lies in technical SEO, content strategy, site migrations, and analytics, and I'm proficient with tools like GA4, GSC, SEMrush, Ahrefs, and Looker. I enjoy aligning SEO strategies closely with business goals to deliver measurable growth. From optimizing product pages to advancing local SEO and collaborating cross-functionally, I take an analytical and hands-on approach to help brands succeed organically in competitive markets.

Muhammad Umar

SEO Expert, Marketer, Content Strategist, +2

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I am an SEO and digital marketing professional with over 9 years of experience working across the UAE, Oman, Qatar, and Egypt. I've had great success in growing organic traffic, increasing top keyword rankings, and driving strong returns on ad spend. My expertise lies in technical SEO, content strategy, site migrations, and analytics, and I'm proficient with tools like GA4, GSC, SEMrush, Ahrefs, and Looker. I enjoy aligning SEO strategies closely with business goals to deliver measurable growth. From optimizing product pages to advancing local SEO and collaborating cross-functionally, I take an analytical and hands-on approach to help brands succeed organically in competitive markets.…I am an SEO and digital marketing professional with over 9 years of experience working across the UAE, Oman, Qatar, and Egypt. I've had great success in growing organic traffic, increasing top keyword rankings, and driving strong returns on ad spend. My expertise lies in technical SEO, content strategy, site migrations, and analytics, and I'm proficient with tools like GA4, GSC, SEMrush, Ahrefs, and Looker. I enjoy aligning SEO strategies closely with business goals to deliver measurable growth. From optimizing product pages to advancing local SEO and collaborating cross-functionally, I take an analytical and hands-on approach to help brands succeed organically in competitive markets.

Available to hire

I am an SEO and digital marketing professional with over 9 years of experience working across the UAE, Oman, Qatar, and Egypt. I’ve had great success in growing organic traffic, increasing top keyword rankings, and driving strong returns on ad spend. My expertise lies in technical SEO, content strategy, site migrations, and analytics, and I’m proficient with tools like GA4, GSC, SEMrush, Ahrefs, and Looker.

I enjoy aligning SEO strategies closely with business goals to deliver measurable growth. From optimizing product pages to advancing local SEO and collaborating cross-functionally, I take an analytical and hands-on approach to help brands succeed organically in competitive markets.

Skills

SEO

Facebook Ads

Google Ads

Experience Level

SEO

Expert

Facebook Ads

Intermediate

Google Ads

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Senior SEO Specialist at Homes R Us

January 1, 2024 - Present

Optimized product listings and landing pages, increasing organic CTR by 18% and reducing bounce rates by 12%. Planned SEO campaigns using seasonal data, boosting high-margin product sales by 15%. Implemented schema and structured data to improve SERP rich results visibility by 20%. Used GA4 and Search Console data to grow organic traffic by 25% year over year. Collaborated with buying teams to prioritize SEO merchandising, driving a 10% increase in average order value.

Senior SEO Specialist at IKEA

December 31, 2023 - July 27, 2025

Part of the regional digital team driving organic growth across UAE, Oman, Qatar, and Egypt. Boosted organic revenue by 30% through keyword strategy refinement and site health improvements. Increased indexed keywords from 1,200 to 3,100 to attract qualified traffic. Worked with the Egypt team to double local GMB direction requests through better listings and local SEO. Led a mobile-first redesign that lifted mobile conversions by 35% and reduced bounce rates by 21% using A/B testing and heatmaps.

SEO Specialist at MEDISOUQ

December 31, 2019 - July 27, 2025

Built SEO foundation for e-commerce platform, growing blog readership to over 60,000 monthly in under a year. Resolved crawl and indexation issues ensuring 95%+ product SKU indexing on Google. Reduced duplicate content by 90% to optimize crawl budget. Contributed to tripling organic revenue over three years by optimizing product descriptions and structured data. Delivered competitor insights that helped outrank rivals for valuable keywords.