Hi! I'm a highly skilled Social Media Manager with over 4 years of experience in social media management and marketing. I've worked with over 400 brands, helping them grow their social media presence through creative strategies and paid campaigns on platforms like Facebook and Google. I’m passionate about leveraging both organic growth and paid advertising to boost brand visibility and engagement. Along the way, I’ve been promoted twice, earned multiple employee awards, and developed a personal Instagram following of over 15k. I enjoy collaborating with teams and staying updated on the latest digital trends to keep campaigns fresh and effective.

Umair Baig

Hi! I'm a highly skilled Social Media Manager with over 4 years of experience in social media management and marketing. I've worked with over 400 brands, helping them grow their social media presence through creative strategies and paid campaigns on platforms like Facebook and Google. I’m passionate about leveraging both organic growth and paid advertising to boost brand visibility and engagement. Along the way, I’ve been promoted twice, earned multiple employee awards, and developed a personal Instagram following of over 15k. I enjoy collaborating with teams and staying updated on the latest digital trends to keep campaigns fresh and effective.

Available to hire

Hi! I’m a highly skilled Social Media Manager with over 4 years of experience in social media management and marketing. I’ve worked with over 400 brands, helping them grow their social media presence through creative strategies and paid campaigns on platforms like Facebook and Google.

I’m passionate about leveraging both organic growth and paid advertising to boost brand visibility and engagement. Along the way, I’ve been promoted twice, earned multiple employee awards, and developed a personal Instagram following of over 15k. I enjoy collaborating with teams and staying updated on the latest digital trends to keep campaigns fresh and effective.

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Language

Urdu
Fluent
English
Advanced
German
Intermediate

Work Experience

Digital Marketing Lead at Adlooper
April 11, 2025 - Present
Manage and maintain WordPress websites, ensuring speed, security, mobile responsiveness, and an optimal user experience. Lead social media strategy and content execution across platforms including Facebook, Instagram, LinkedIn, and TikTok. Plan and manage paid advertising campaigns on Facebook Ads and Google Ads, optimizing for performance and ROI. Conduct A/B testing, audience segmentation, and ongoing performance analysis for ad campaigns. Oversee SEO strategy, content updates, link-building, and technical SEO audits. Create and manage email marketing campaigns and develop automated email flows for lead nurturing. Collaborate with designers, developers, and content creators to ensure cohesive branding. Ensure all marketing activities align with brand goals and client objectives.
Social Media Marketing Manager - Remote - Full Time at City Star Events
April 4, 2025 - July 27, 2025
Created and executed strategic social media plans to drive brand awareness and engagement. Managed development and scheduling of diverse content across platforms. Launched and optimized social media ad campaigns on Facebook, Instagram, Google, and TikTok. Tracked and analyzed social media performance metrics and engaged with online communities to foster loyalty.
Social Media Marketing Manager - Remote - Part Time at Al-Jarryah Foundation - Non-Profit Organisation
February 28, 2025 - July 27, 2025
Managed social media pages and advertising campaigns for a non-profit organization, driving increased donations and engagement.
Facebook Ads Specialist - Freelance at Ultimate Financial Warrior (UFW20)
February 28, 2025 - July 27, 2025
Provided Facebook advertising services and helped clients generate leads.
Facebook Ads/ Google Ads Expert - Freelance at I-Next Web Technologies Private Limited
February 1, 2025 - Present
Work as a Facebook Ads and Google Ads expert providing specialized advertising services.
Social Media Marketing Manager - Team Lead at OYS Digital Marketing
April 30, 2024 - July 27, 2025
Developed and executed social media strategies to enhance brand visibility and engagement. Created and scheduled engaging content across various platforms. Managed and optimized social media advertising campaigns on Facebook, Instagram, Google, and TikTok. Monitored, analyzed, and reported on key performance metrics. Fostered strong audience engagement by responding to comments and messages.
Social Media Manager Internship at Zedmetrics
November 20, 2020 - July 27, 2025
Assisted in developing and executing social media strategies to increase brand awareness and engagement. Created and scheduled content, supported management and optimization of advertising campaigns, monitored social media performance, and researched new social media and web trends.

Education

Bachelor of Science at Bahria University
September 9, 2017 - February 2, 2022

Qualifications

Social Media Certified by HubSpotAcademy
March 1, 2024 - April 30, 2026
Google Ad Expert Certification
January 1, 2024 - December 31, 2024

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Software & Internet, Financial Services