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Hi, I'm Lore Defruyt, a results-driven SEO Specialist with over six years of experience working with diverse sectors such as learning tech, B2B, and healthcare. I specialize in leading end-to-end SEO projects on large, content-rich platforms and thrive in competitive multilingual markets. I'm passionate about values-led work and enjoy collaborating closely with teams to drive organic growth. I bring deep expertise in technical, content, and strategic SEO from both agency and in-house roles. I love diving into data, performing thorough audits, and creating content strategies rooted in EEAT principles to improve website performance and visibility. Working cross-functionally and mentoring others is also something I value highly in my work life.…Hi, I'm Lore Defruyt, a results-driven SEO Specialist with over six years of experience working with diverse sectors such as learning tech, B2B, and healthcare. I specialize in leading end-to-end SEO projects on large, content-rich platforms and thrive in competitive multilingual markets. I'm passionate about values-led work and enjoy collaborating closely with teams to drive organic growth. I bring deep expertise in technical, content, and strategic SEO from both agency and in-house roles. I love diving into data, performing thorough audits, and creating content strategies rooted in EEAT principles to improve website performance and visibility. Working cross-functionally and mentoring others is also something I value highly in my work life.

Lore Defruyt

SEO Expert, Content Strategist, Digital Marketer, +2

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Hi, I'm Lore Defruyt, a results-driven SEO Specialist with over six years of experience working with diverse sectors such as learning tech, B2B, and healthcare. I specialize in leading end-to-end SEO projects on large, content-rich platforms and thrive in competitive multilingual markets. I'm passionate about values-led work and enjoy collaborating closely with teams to drive organic growth. I bring deep expertise in technical, content, and strategic SEO from both agency and in-house roles. I love diving into data, performing thorough audits, and creating content strategies rooted in EEAT principles to improve website performance and visibility. Working cross-functionally and mentoring others is also something I value highly in my work life.…Hi, I'm Lore Defruyt, a results-driven SEO Specialist with over six years of experience working with diverse sectors such as learning tech, B2B, and healthcare. I specialize in leading end-to-end SEO projects on large, content-rich platforms and thrive in competitive multilingual markets. I'm passionate about values-led work and enjoy collaborating closely with teams to drive organic growth. I bring deep expertise in technical, content, and strategic SEO from both agency and in-house roles. I love diving into data, performing thorough audits, and creating content strategies rooted in EEAT principles to improve website performance and visibility. Working cross-functionally and mentoring others is also something I value highly in my work life.

Available to hire

Hi, I’m Lore Defruyt, a results-driven SEO Specialist with over six years of experience working with diverse sectors such as learning tech, B2B, and healthcare. I specialize in leading end-to-end SEO projects on large, content-rich platforms and thrive in competitive multilingual markets. I’m passionate about values-led work and enjoy collaborating closely with teams to drive organic growth.

I bring deep expertise in technical, content, and strategic SEO from both agency and in-house roles. I love diving into data, performing thorough audits, and creating content strategies rooted in EEAT principles to improve website performance and visibility. Working cross-functionally and mentoring others is also something I value highly in my work life.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Dutch

Fluent

French

Beginner

Work Experience

SEO Manager at Woya Digital

June 1, 2025 - Present

Lead strategic SEO delivery across a diverse portfolio of client accounts, aligning efforts with business objectives and best practices. Conduct in-depth technical, content, and competitor audits, delivering clear, actionable recommendations that drive performance. Develop and execute content strategies rooted in EEAT, including keyword research, page mapping, metadata enhancements, and technical on-page optimisations. Collaborate cross-functionally with internal teams to ensure seamless implementation of SEO initiatives. Monitor performance metrics and deliver tailored SEO reporting that translates data into strategic insights for client decision-making.

SEO Specialist at Agency Somebody Digital

May 31, 2025 - July 27, 2025

Delivered full-cycle SEO projects including keyword research, clustering, competitor gap analysis, and content strategy planning. Performed technical audits using Screaming Frog and SEMrush; resolved issues around crawl budget, Core Web Vitals, structured data, and indexation. Led content audits and EEAT enhancements using Page Optimizer Pro, structured data, and metadata improvements to strengthen trust signals and topical relevance. Collaborated cross-functionally with content writers, developers, UX designers, and paid media specialists to align SEO with broader marketing initiatives. Analysed SEO performance and presented reports to clients to guide decision-making.

Freelance SEO Consultant at SEO Friendly Lore – Fiverr

June 1, 2022 - July 27, 2025

Offered SEO consulting services, including keyword research, and on-site optimisations for international clients.

SEO Specialist at Digi Outsource

May 31, 2022 - July 27, 2025

Managed SEO strategy and implementation for multiple iGaming brands, driving organic traffic growth and conversion rate improvements. Provided SEO training to junior staff and collaborated with cross-functional teams for seamless execution.