DB

About

  • 8 years' experience
  • Joined July 2025

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • FrenchAdvanced
  • ItalianAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Non-Profit Organization
  • Education
  • Software & Internet

Work experience· 8 roles

Team Leading Copywriter · "See Italy"Jul 2023 – Jul 2025 · 2 yrs 1 mo

Designed and executed multichannel content and communication strategies, increasing organic traffic by over 60%. Developed high-conversion landing pages and email copy, improving lead generation by 25%. Implemented a UX-driven editorial calendar aligned with customer journey stages, boosting engagement rates by 20%. Created copy for web pages, microcopy, and digital ads, optimizing readability and navigation through improved UI/UX content. Led remote creative teams across time zones to ensure timely delivery of brand-consistent content.

Lead Copywriter · See ItalyJul 2023 – Oct 2025 · 2 yrs 4 mos

Led multichannel content and communications strategies, increasing organic traffic by 60%. Developed high-conversion landing pages and email copy, implemented UX-driven editorial calendar aligned with customer journeys, boosted engagement by 20%, and created copy for web pages, micro copy, and digital ads. Optimized readability and navigation; led remote creative teams across time zones to deliver brand-consistent content.

Content Manager, Message Development Consultant · "The Vines"Jul 2023 – Present · 3 yrs 5 mos

Developed SEO- and UX-optimized content for newsletters, landing pages, blogs, guidebooks, and social posts. Rewrote key product and onboarding pages using UX writing principles, reducing bounce rate by 15%. Increased email open rates by 30% and click-through rates by 18% through improved subject lines and calls-to-action. Developed digital products including guides, guidebooks, and e-books to support customer education and lead generation. Defined and implemented tone and voice guidelines for multilingual content to maintain consistent brand voice. Collaborated with CRM and analytics teams to build data-backed content strategies based on audience behavior.

Communications Specialist (Volunteer) · Chair of Agrotourism of Canary IslandsJul 2022 – Jul 2025 · 3 yrs 1 mo
Volunteer Communications Specialist · Chair of Agro Tourism of the Canary IslandsJul 2022 – Oct 2025 · 3 yrs 4 mos
Volunteer, Marine Life Conservation and Monitoring · AIESECDec 2018 – Oct 2025 · 6 yrs 11 mos
Regional Director, Journalist · Agence France Press (AFP)Apr 2018 – Jul 2025 · 7 yrs 4 mos
Regional Director, Journalist · Agence France Presse (AFP)Apr 2018 – Oct 2025 · 7 yrs 7 mos

Education· 7

Master's Degree · KIMEP University (Kazakhstan)2016 – 2017
Bachelor's Degree · University of Ljubljana (Slovenia)2013
Master's Degree · Joint degree program between URV University (Spain), University of Bordeaux (France), and University of Porto (Portugal)2022
Master of Wine Business and Marketing · URV University (Spain), University of Bordeaux (France), University of Porto (Portugal)2030 – 2022

Certifications and awards

Driving license category B2030 – 2025

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