Darya Boronilo

Team Leading Copywriter at "See Italy"

Designed and executed multichannel content and communication strategies, increasing organic traffic by over 60%. Developed high-conversion landing pages and email copy, improving lead generation by 25%. Implemented a UX-driven editorial calendar aligned with customer journey stages, boosting engagement rates by 20%. Created copy for web pages, microcopy, and digital ads, optimizing readability and navigation through improved UI/UX content. Led remote creative teams across time zones to ensure timely delivery of brand-consistent content.

Lead Copywriter at See Italy

Led multichannel content and communications strategies, increasing organic traffic by 60%. Developed high-conversion landing pages and email copy, implemented UX-driven editorial calendar aligned with customer journeys, boosted engagement by 20%, and created copy for web pages, micro copy, and digital ads. Optimized readability and navigation; led remote creative teams across time zones to deliver brand-consistent content.

Content Manager, Message Development Consultant at "The Vines"

Developed SEO- and UX-optimized content for newsletters, landing pages, blogs, guidebooks, and social posts. Rewrote key product and onboarding pages using UX writing principles, reducing bounce rate by 15%. Increased email open rates by 30% and click-through rates by 18% through improved subject lines and calls-to-action. Developed digital products including guides, guidebooks, and e-books to support customer education and lead generation. Defined and implemented tone and voice guidelines for multilingual content to maintain consistent brand voice. Collaborated with CRM and analytics teams to build data-backed content strategies based on audience behavior.

Communications Specialist (Volunteer) at Chair of Agrotourism of Canary Islands

Established new partnerships, improved brand awareness, prepared reports and performance evaluations. Identified suppliers and partners for contracting services and supplies. Promoted and developed marketing strategies, communications, events, and dissemination actions for internationalization.

Volunteer Communications Specialist at Chair of Agro Tourism of the Canary Islands

Established new partnerships, improved brand awareness, produced reports, and conducted performance evaluations. Led marketing communications, events, and dissemination activities to support international expansion.

Volunteer, Marine Life Conservation and Monitoring at AIESEC

Participated in a marine life conservation and monitoring project in Famagusta, Northern Cyprus (2018).

Regional Director, Journalist at Agence France Press (AFP)

Created materials, scripts, texts, and photos for audio-visual production; conducted live online reporting and real-time blogging for important events; attended press conferences and events; fulfilled a combination of administrative and managerial tasks; efficiently managed AFP’s finances, communications, and business relations; involved in business development, financial planning, and budgeting.