I am a Social Media Manager with over 5 years of experience driving engagement, growth, and conversions across platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube. I specialize in content creation, paid ads, analytics, and influencer collaborations. My experience spans NGOs, agencies, and private sector clients across the UAE, Saudi Arabia, and Sudan. As a data-driven strategist, I focus on maximizing ROI and delivering measurable business growth. I enjoy leading teams, developing creative content strategies, and optimizing digital campaigns to increase brand visibility and customer engagement.

Maab Mohammed

I am a Social Media Manager with over 5 years of experience driving engagement, growth, and conversions across platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube. I specialize in content creation, paid ads, analytics, and influencer collaborations. My experience spans NGOs, agencies, and private sector clients across the UAE, Saudi Arabia, and Sudan. As a data-driven strategist, I focus on maximizing ROI and delivering measurable business growth. I enjoy leading teams, developing creative content strategies, and optimizing digital campaigns to increase brand visibility and customer engagement.

Available to hire

I am a Social Media Manager with over 5 years of experience driving engagement, growth, and conversions across platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube. I specialize in content creation, paid ads, analytics, and influencer collaborations. My experience spans NGOs, agencies, and private sector clients across the UAE, Saudi Arabia, and Sudan.

As a data-driven strategist, I focus on maximizing ROI and delivering measurable business growth. I enjoy leading teams, developing creative content strategies, and optimizing digital campaigns to increase brand visibility and customer engagement.

See more

Language

Arabic
Fluent
English
Intermediate

Work Experience

Digital Marketing Specialist at TK Services (Marketing Agency)
December 1, 2024 - Present
Wrote all client content across platforms including social media, email, and video scripts. Managed social media accounts and strategies for various clients, boosting reach and engagement. Prepared strategic documents such as marketing proposals, brand strategies, and competitor analyses. Produced monthly performance reports with actionable insights.
Digital Marketing Specialist at ALShomookh Water’s Contracting CO.LTD
December 1, 2024 - August 4, 2025
Developed storytelling content highlighting water well projects and charity campaigns. Created 30+ emotional, awareness-driven posts tailored for a female-majority audience. Launched influencer-led campaigns and wrote video scripts for TikTok and Instagram. Promoted services with educational and promotional content. Managed and optimized foundation's social media platforms. Analyzed metrics and created performance reports to refine strategies.
Freelance Content Creator & Social Media Specialist at DUB Production House
December 1, 2024 - August 4, 2025
Created written content for all platforms including captions, post copy, campaign messaging, and video scripts. Managed social media accounts, improving performance through consistent publishing and audience engagement. Developed and executed campaign content for New Brand Identity Launch, "Raj3een Tany" music video campaign, and "Samira" video campaign.
Head of Digital Marketing & Team Leader at Sudanese Diaspora Business Club and Conference
August 1, 2024 - August 4, 2025
Designed and implemented comprehensive digital marketing strategies, increasing brand visibility and presence. Oversaw and coordinated cross-channel promotional campaigns aligned with organizational goals. Managed a multidisciplinary team delivering high-impact marketing materials. Utilized data analytics tools to monitor campaign performance, producing actionable reports. Built partnerships with media outlets and influencers. Led digital promotion of the Sudanese Diaspora Business Conference in France, resulting in high-profile attendance and media coverage.
Content Creator & Social Media Specialist at Impactful.co
January 1, 2024 - August 4, 2025
Developed content strategies tailored to client brand identities and marketing goals across platforms. Created high-quality social media, website, blog, and email marketing content. Applied SEO best practices to boost organic reach and website traffic. Managed Facebook, Instagram, Twitter, and LinkedIn accounts customizing content to each platform. Scheduled and published engaging content maintaining consistent brand communication. Analyzed performance metrics and collaborated with designers and marketing teams to produce visually engaging, performance-driven campaigns.
Content Creator & Social Media Specialist at The Korean Shop
April 1, 2023 - August 4, 2025
Partnered with marketing and sales teams to implement content strategies aligned with business objectives. Wrote compelling copy for social media posts, product descriptions, and email campaigns maintaining brand voice. Stayed updated on social media trends and algorithm changes. Worked with designers to ensure synergy between visuals and written content. Conducted audience analysis and evaluated engagement metrics for continuous improvement.
Digital Marketing Specialist at TK Services (Marketing Agency)
December 1, 2024 - Present
Wrote all client content across platforms including social media, email, and video scripts. Managed social media accounts and strategies for various clients, boosting reach and engagement. Prepared strategic documents such as marketing proposals, brand strategies, and competitor analyses. Produced monthly performance reports with actionable insights.
Digital Marketing Specialist at ALShomookh Water’s Contracting CO.LTD
December 1, 2024 - August 4, 2025
Developed storytelling content highlighting water well projects and charity campaigns. Created 30+ emotional, awareness-driven posts tailored for a female-majority audience. Launched influencer-led campaigns and wrote video scripts for TikTok and Instagram. Promoted services with a mix of educational and promotional content, boosting engagement and inquiries. Managed and optimized the foundation's social media platforms. Analyzed metrics and created performance reports to refine strategies.
Freelance Content Creator & Social Media Specialist at DUB Production House
December 1, 2024 - August 4, 2025
Created all written content for DUB’s platforms including captions, post copy, campaign messaging, and video scripts. Managed social media accounts improving performance through consistent publishing and audience engagement. Developed and executed campaign content for key projects such as New Brand Identity Launch, the "Raj3een Tany" music video campaign, and the "Samira" video campaign.
Head of Digital Marketing & Team Leader at Sudanese Diaspora Business Club and Conference
August 1, 2024 - August 4, 2025
Designed and implemented comprehensive digital marketing strategies to increase brand visibility and social media presence. Oversaw and coordinated cross-channel promotional campaigns ensuring alignment with organizational goals. Managed a multidisciplinary team including content creators, copywriters, and graphic designers to deliver high-impact marketing materials. Utilized data analytics tools to monitor campaign performance and produced actionable reports to optimize future strategies. Built and maintained partnerships with media outlets and influencers enhancing public engagement and campaign reach. Led successful digital promotion of the Sudanese Diaspora Business Conference in France resulting in high-profile attendance and increased media coverage.
Content Creator & Social Media Specialist at Impactful.co
January 1, 2024 - August 4, 2025
Developed content strategies tailored to client brand identities and marketing goals across digital platforms. Created high-quality written content for social media, websites, blogs, and email marketing campaigns. Applied SEO best practices to boost organic reach and improve website traffic. Managed social media accounts customizing content to platform-specific formats and audiences. Scheduled and published engaging content maintaining consistent brand communication and user interaction. Analyzed performance metrics and social media insights to refine strategies based on audience behavior and platform trends. Collaborated with graphic designers and marketing teams to produce visually engaging and performance-driven campaigns.
Content Creator & Social Media Specialist at The Korean Shop
April 1, 2023 - August 4, 2025
Partnered with marketing and sales teams to implement content strategies aligned with business objectives. Wrote compelling copy for social media posts, product descriptions, and email marketing campaigns while maintaining brand voice and consistency. Stayed updated on emerging social media trends and algorithm changes to enhance content performance and engagement. Worked closely with designers to ensure synergy between visuals and written content across all marketing channels. Conducted audience analysis and evaluated engagement metrics to continuously improve content strategy and user targeting.
Digital Marketing Specialist at TK Services (Marketing Agency)
December 1, 2024 - Present
Wrote all client content across platforms including social media, email, and video scripts. Managed social media accounts and strategies for various clients to boost reach and engagement. Prepared strategic documents such as marketing proposals, brand strategies, and competitor analyses. Produced monthly performance reports with actionable insights.
Digital Marketing Specialist at ALShomookh Water’s Contracting CO.LTD
December 1, 2024 - August 9, 2025
Developed storytelling content for water well projects and charity campaigns. Created over 30 emotional, awareness-driven posts tailored for a female-majority audience. Launched influencer-led campaigns and wrote video scripts for TikTok and Instagram. Promoted services with educational and promotional content, boosting engagement and inquiries. Managed and optimized the foundation's social media platforms. Analyzed metrics and created performance reports to refine strategies.
Freelance Content Creator & Social Media Specialist at DUB Production House
December 1, 2024 - August 9, 2025
Created all written content for DUB’s platforms including captions, post copy, campaign messaging, and video scripts. Managed social media accounts improving performance through consistent publishing and audience engagement. Developed and executed campaign content for key projects including New Brand Identity Launch and music video campaigns "Raj3een Tany" and "Samira".
Head of Digital Marketing & Team Leader at Sudanese Diaspora Business Club and Conference
August 1, 2024 - August 9, 2025
Designed and implemented comprehensive digital marketing strategies, increasing brand visibility and social media presence. Oversaw and coordinated cross-channel promotional campaigns ensuring alignment with organizational goals. Managed a multidisciplinary team of content creators, copywriters, and graphic designers producing high-impact marketing materials. Used data analytics tools for campaign performance monitoring and optimization. Built partnerships with media outlets and influencers to enhance public engagement and campaign reach. Led the successful digital promotion of the Sudanese Diaspora Business Conference in France, resulting in high-profile attendance and increased media coverage.
Content Creator & Social Media Specialist at Impactful.co
January 1, 2024 - August 9, 2025
Developed content strategies tailored to client brand identities and marketing goals. Created high-quality written content for social media, websites, blogs, and email marketing campaigns. Applied SEO best practices to boost organic reach and website traffic. Managed social media accounts including Facebook, Instagram, Twitter, and LinkedIn customizing content to platform-specific audiences. Scheduled and published engaging content maintaining consistent brand communication. Analyzed performance metrics and social media insights to refine strategies. Collaborated with graphic designers and marketing teams to produce visually engaging and performance-driven campaigns.
Content Creator & Social Media Specialist at The Korean Shop
April 1, 2023 - August 9, 2025
Partnered with marketing and sales teams to implement content strategies aligned with business objectives. Wrote compelling copy for social media posts, product descriptions, and email marketing campaigns while maintaining brand voice and consistency. Stayed updated on social media trends and algorithm changes to enhance content performance and engagement. Worked closely with designers to ensure synergy between visuals and written content across marketing channels. Conducted audience analysis and evaluated engagement metrics to continuously improve content strategies and user targeting.
Digital Marketing Specialist at TK Services (Marketing Agency)
December 1, 2024 - Present
Wrote all client content across platforms, including social media, email, and video scripts. Managed social media accounts and strategies for various clients, boosting reach and engagement. Prepared strategic documents such as marketing proposals, brand strategies, and competitor analyses. Produced monthly performance reports with actionable insights.
Digital Marketing Specialist at ALShomookh Water’s Contracting CO.LTD Sudan
December 1, 2024 - August 9, 2025
Developed storytelling content highlighting water well projects and charity campaigns. Created 30+ emotional, awareness-driven posts tailored for a female-majority audience. Launched influencer-led campaigns and wrote video scripts for TikTok and Instagram. Promoted services with a mix of educational and promotional content, boosting engagement and inquiries. Managed and optimized the foundation's social media platforms. Analyzed metrics and created performance reports to refine strategies.
Freelance Content Creator & Social Media Specialist at DUB Production House
December 1, 2024 - August 9, 2025
Created all written content for DUB’s platforms, including captions, post copy, campaign messaging, and video scripts. Managed all social media accounts, improving performance through consistent publishing and audience engagement. Developed and executed campaign content for key projects including New Brand Identity Launch, 'Raj3een Tany' music video campaign, and 'Samira' video campaign.
Head of Digital Marketing & Team Leader at Sudanese Diaspora Business Club and Conference
August 1, 2024 - August 9, 2025
Designed and implemented comprehensive digital marketing strategies, increasing brand visibility and social media presence. Oversaw and coordinated cross-channel promotional campaigns, ensuring alignment with organizational goals. Managed a multidisciplinary team including content creators, copywriters, and graphic designers to deliver high-impact marketing materials. Utilized data analytics tools to monitor campaign performance and produced actionable reports to optimize future strategies. Built and maintained partnerships with media outlets and influencers, enhancing public engagement and campaign reach. Led the successful digital promotion of the Sudanese Diaspora Business Conference in France, resulting in high-profile attendance and increased media coverage.
Content Creator & Social Media Specialist at Impactful.co
January 1, 2024 - August 9, 2025
Developed content strategies tailored to client brand identities and marketing goals across digital platforms. Created high-quality written content for social media, websites, blogs, and email marketing campaigns. Applied SEO best practices to boost organic reach and improve website traffic. Managed social media accounts (Facebook, Instagram, Twitter, LinkedIn), customizing content to platform-specific formats and audiences. Scheduled and published engaging content, maintaining consistent brand communication and user interaction. Analyzed performance metrics and social media insights to refine strategies based on audience behavior and platform trends. Collaborated with graphic designers and marketing teams to produce visually engaging and performance-driven campaigns.
Content Creator & Social Media Specialist at The Korean Shop
April 1, 2023 - August 9, 2025
Partnered with marketing and sales teams to implement content strategies aligned with business objectives. Wrote compelling copy for social media posts, product descriptions, and email marketing campaigns while maintaining brand voice and consistency. Stayed updated on emerging social media trends and algorithm changes to enhance content performance and engagement. Worked closely with designers to ensure synergy between visuals and written content across all marketing channels. Conducted audience analysis and evaluated engagement metrics to continuously improve content strategy and user targeting.
Digital Marketing Specialist at TK Services (Marketing Agency)
December 1, 2024 - Present
Created all client content across platforms including social media, email, and video scripts. Managed social media accounts and strategies for various clients, increasing reach and engagement. Prepared strategic marketing documents such as proposals, brand strategies, and competitor analyses. Produced monthly performance reports with actionable insights.
Digital Marketing Specialist at ALShomookh Water's Contracting CO.LTD Sudan
December 1, 2024 - August 9, 2025
Developed storytelling content highlighting water well projects and charity campaigns. Created over 30 emotional, awareness-driven posts tailored for a female-majority audience. Launched influencer-led campaigns and wrote video scripts for TikTok and Instagram. Promoted services with educational and promotional content, boosting engagement and inquiries. Managed and optimized the foundation's social media platforms. Analyzed metrics and created performance reports to refine strategies.
Freelance Content Creator & Social Media Specialist at DUB Production House
December 1, 2024 - August 9, 2025
Created all written content for DUB’s platforms including captions, post copy, campaign messaging, and video scripts. Managed all social media accounts, improving performance through consistent publishing and audience engagement. Developed and executed campaign content for key projects such as New Brand Identity Launch, 'Raj3een Tany' music video campaign, and 'Samira' video campaign.
Head of Digital Marketing & Team Leader at Sudanese Diaspora Business Club and Conference
August 1, 2024 - August 9, 2025
Designed and implemented comprehensive digital marketing strategies, increasing brand visibility and social media presence. Oversaw and coordinated cross-channel promotional campaigns aligned with organizational goals. Managed a multidisciplinary team including content creators, copywriters, and graphic designers to deliver high-impact marketing materials. Utilized data analytics tools to monitor campaign performance and optimized strategies. Built and maintained partnerships with media outlets and influencers, enhancing public engagement. Led successful digital promotion of the Sudanese Diaspora Business Conference in France, resulting in high-profile attendance and increased media coverage.
Content Creator & Social Media Specialist at Impactful.co
January 31, 2024 - August 9, 2025
Developed content strategies tailored to client brand identities and marketing goals. Created high-quality written content for social media, websites, blogs, and email campaigns. Applied SEO best practices to boost organic reach and website traffic. Managed social media accounts (Facebook, Instagram, Twitter, LinkedIn), customizing content per platform. Scheduled and published engaging content consistently. Analyzed performance metrics and insights to refine strategies. Collaborated with graphic designers and marketing teams for visually engaging campaigns.
Content Creator & Social Media Specialist at The Korean Shop
April 1, 2023 - August 9, 2025
Partnered with marketing and sales teams to implement content strategies aligned with business objectives. Wrote compelling copy for social media, product descriptions, and email marketing with consistent brand voice. Stayed updated on social media trends and algorithm changes. Worked closely with designers to ensure synergy between visuals and written content. Conducted audience analysis and evaluated engagement metrics to improve content strategy and user targeting.
Digital Marketing Specialist at TK Services (Marketing Agency)
December 1, 2024 - Present
Designed and executed social media strategies for multiple clients remotely, increasing engagement rates by 35% within three months. Produced marketing proposals, content calendars, and competitor analysis reports. Delivered monthly analytics reports with recommendations that improved brand visibility and lead generation.
Freelance Content Creator & Social Media Specialist at DUB Production House
December 1, 2024 - September 3, 2025
Wrote all campaign messaging, captions, and scripts for DUB’s social media. Managed official accounts, boosting follower engagement by 28% through consistent content scheduling. Executed campaigns including a new brand identity launch, and music video campaigns “Raj3een Tany” and “Samira”.
Social Media Specialist at AlShomookh Water’s Contracting CO.LTD
December 1, 2024 - September 3, 2025
Created over 30 emotional, storytelling-driven posts highlighting water well projects and charity campaigns, increasing reach by 40%. Wrote and directed video scripts for TikTok and Instagram resulting in higher awareness and donations. Managed, optimized, and reported on foundation social media platforms, increasing inquiries and conversions.
Head of Digital Marketing & Team Leader at Sudanese Diaspora Business Club and Conference
August 1, 2024 - September 3, 2025
Led a team of content creators, designers, and copywriters to deliver cross-platform campaigns. Increased brand awareness by 45% through paid ads and influencer marketing. Directed digital promotion of the Sudanese Diaspora Business Conference in France, achieving high-profile media coverage.
Content Creator & Social Media Specialist at Impactful.co
January 1, 2024 - September 3, 2025
Developed and executed social media content strategies aligned with brand goals in Saudi Arabia. Managed multiple platform accounts and boosted organic reach through SEO-optimized blogs and social posts. Delivered performance reports using Meta Insights and Google Analytics, refining strategies based on user behavior.
Content Creator & Social Media Specialist at The Korean Shop
April 1, 2023 - September 3, 2025
Wrote compelling copy for social media posts, product descriptions, and email marketing campaigns while maintaining brand voice and consistency. Stayed updated on social media trends and algorithm changes to enhance content performance and engagement. Collaborated closely with designers to ensure synergy between visuals and written content.
Product Manager / Social Media Moderator at Timey SD
April 1, 2023 - September 3, 2025
Managed and moderated brand social media platforms to boost audience engagement and strengthen community presence. Created platform-specific engaging content consistent with brand tone of voice. Monitored audience interactions, handled inquiries, and maintained positive brand-consumer relationships.

Education

Bachelor of Biomedical Engineering at University of Science and Technology
January 1, 2017 - January 1, 2023
Bachelor of Biomedical Engineering at University of Science and Technology
January 1, 2017 - January 1, 2023
Bachelor of Biomedical Engineering at University of Science and Technology
January 1, 2017 - January 1, 2023
Bachelor of Biomedical Engineering at University of Science and Technology
January 1, 2017 - January 1, 2023
Bachelor of Biomedical Engineering at University of Science and Technology
January 1, 2017 - January 1, 2023
Bachelor of Biomedical Engineering at University of Science and Technology
January 1, 2017 - December 1, 2023

Qualifications

Content Marketing Certificate – HubSpot Academy
January 11, 2030 - August 4, 2025
Content Strategy for Professionals – Northwestern University (Coursera)
January 11, 2030 - August 4, 2025
Social Media Management (Advanced) – By Sara Fadul
January 11, 2030 - August 4, 2025
Content Marketing Certificate – HubSpot Academy
January 11, 2030 - August 4, 2025
Content Strategy for Professionals – Northwestern University (Coursera)
January 11, 2030 - August 4, 2025
Social Media Management (Advanced) – By Sara Fadul
January 11, 2030 - August 4, 2025
Content Marketing Certificate – HubSpot Academy
January 11, 2030 - August 9, 2025
Content Strategy for Professionals – Northwestern University (Coursera)
January 11, 2030 - August 9, 2025
Social Media Management (Advanced) – By Sara Fadul
January 11, 2030 - August 9, 2025
Content Marketing Certificate – HubSpot Academy
January 11, 2030 - August 9, 2025
Content Strategy for Professionals – Northwestern University (Coursera)
January 11, 2030 - August 9, 2025
Social Media Management (Advanced) – By Sara Fadul
January 11, 2030 - August 9, 2025
Content Marketing Certificate – HubSpot Academy
January 11, 2030 - August 9, 2025
Content Strategy for Professionals – Northwestern University (Coursera)
January 11, 2030 - August 9, 2025
Social Media Management (Advanced) – By Sara Fadul
January 11, 2030 - August 9, 2025
Content Marketing Certificate
January 11, 2030 - September 3, 2025
Social Media Management (Advanced) - HubSpot Academy
January 11, 2030 - September 3, 2025

Industry Experience

Non-Profit Organization, Professional Services, Retail, Media & Entertainment, Real Estate & Construction, Other