Hi! I'm April Carlo Laman, a passionate digital marketer with hands-on experience in managing Facebook Ads campaigns, optimizing ad budgets, and building effective marketing strategies for various clients globally. I love helping businesses grow by creating tailored digital marketing solutions that bring measurable results. I enjoy analyzing data, running split tests, and tweaking campaigns to maximize performance while keeping costs low. Building strong client relationships and providing strategic consultation is something I truly value, and I’m always excited to learn and improve in this fast-paced industry.

April Carlo Laman

Hi! I'm April Carlo Laman, a passionate digital marketer with hands-on experience in managing Facebook Ads campaigns, optimizing ad budgets, and building effective marketing strategies for various clients globally. I love helping businesses grow by creating tailored digital marketing solutions that bring measurable results. I enjoy analyzing data, running split tests, and tweaking campaigns to maximize performance while keeping costs low. Building strong client relationships and providing strategic consultation is something I truly value, and I’m always excited to learn and improve in this fast-paced industry.

Available to hire

Hi! I’m April Carlo Laman, a passionate digital marketer with hands-on experience in managing Facebook Ads campaigns, optimizing ad budgets, and building effective marketing strategies for various clients globally. I love helping businesses grow by creating tailored digital marketing solutions that bring measurable results.

I enjoy analyzing data, running split tests, and tweaking campaigns to maximize performance while keeping costs low. Building strong client relationships and providing strategic consultation is something I truly value, and I’m always excited to learn and improve in this fast-paced industry.

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Work Experience

Marketing Associate at Bridie Castiel - Israel
January 1, 2023 - Present
Assisted in all client events, facilitated building strong marketing strategies, collected leads with low cost per result, set up Shopify accounts for Facebook Advertising, arranged product catalogs, and provided business manager consultations. Managed Facebook Ads through testing creatives and copy, budget optimization, and campaign launches, effectively reducing cost per click and increasing conversions.
Facebook Ads Specialist at Traffic Coach - Australia
January 1, 2023 - Present
Launched split testing campaigns for local awareness ads, managed daily budget optimization, creative library, and monitored various ads. Successfully decreased cost per link click dramatically and implemented strategies focused on cold website traffic generation with excellent results.
Facebook Ads Manager at Michelle Nguyen - Canada
January 1, 2023 - Present
Created and managed Facebook page, Business Manager, and landing pages. Developed marketing strategies for physical store sales, launched messaging ad campaigns yielding high engagement and purchases, and decreased cost per result on complex ad accounts.
Facebook Ads Manager at Sumo Venture - California, USA
December 31, 2020 - July 28, 2025
Accumulated significant leads with low cost per result in a short time frame and created ad campaigns for the e-commerce niche achieving an average return on ad spend of 4.19x. Also assisted in troubleshooting Amazon Seller Account issues.
Accounting Associate at Learning Just Made Better Inc. - Philippines
August 31, 2018 - July 28, 2025
Organized accounting systems, reconciled bank accounts, recorded company expenses using Xero accounting software, created daily reports and presentations, managed company Facebook page, handled team meetings, social media postings and events.

Education

Bachelor's Degree in Accounting Technology at St. Scholastica's College - Philippines
January 1, 2014 - June 30, 2015
Bachelor's Degree in Accountancy at Colegio de San Juan de Letran - Philippines
August 1, 2015 - June 30, 2020

Qualifications

Digital Marketing Certified
January 1, 2023 - July 28, 2025
Digital Advertising Certified
January 1, 2023 - July 28, 2025
Social Media Marketing Certified
January 1, 2023 - July 28, 2025
LinkedIn Marketing Fundamentals
January 1, 2023 - July 28, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Financial Services