Available to hire
Hi! I’m April Carlo Laman, a passionate digital marketer with hands-on experience in managing Facebook Ads campaigns, optimizing ad budgets, and building effective marketing strategies for various clients globally. I love helping businesses grow by creating tailored digital marketing solutions that bring measurable results.
I enjoy analyzing data, running split tests, and tweaking campaigns to maximize performance while keeping costs low. Building strong client relationships and providing strategic consultation is something I truly value, and I’m always excited to learn and improve in this fast-paced industry.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing Associate at Bridie Castiel - Israel
January 1, 2023 - PresentAssisted in all client events, facilitated building strong marketing strategies, collected leads with low cost per result, set up Shopify accounts for Facebook Advertising, arranged product catalogs, and provided business manager consultations. Managed Facebook Ads through testing creatives and copy, budget optimization, and campaign launches, effectively reducing cost per click and increasing conversions.
Facebook Ads Specialist at Traffic Coach - Australia
January 1, 2023 - PresentLaunched split testing campaigns for local awareness ads, managed daily budget optimization, creative library, and monitored various ads. Successfully decreased cost per link click dramatically and implemented strategies focused on cold website traffic generation with excellent results.
Facebook Ads Manager at Michelle Nguyen - Canada
January 1, 2023 - PresentCreated and managed Facebook page, Business Manager, and landing pages. Developed marketing strategies for physical store sales, launched messaging ad campaigns yielding high engagement and purchases, and decreased cost per result on complex ad accounts.
Facebook Ads Manager at Sumo Venture - California, USA
December 31, 2020 - July 28, 2025Accumulated significant leads with low cost per result in a short time frame and created ad campaigns for the e-commerce niche achieving an average return on ad spend of 4.19x. Also assisted in troubleshooting Amazon Seller Account issues.
Accounting Associate at Learning Just Made Better Inc. - Philippines
August 31, 2018 - July 28, 2025Organized accounting systems, reconciled bank accounts, recorded company expenses using Xero accounting software, created daily reports and presentations, managed company Facebook page, handled team meetings, social media postings and events.
Education
Bachelor's Degree in Accounting Technology at St. Scholastica's College - Philippines
January 1, 2014 - June 30, 2015Bachelor's Degree in Accountancy at Colegio de San Juan de Letran - Philippines
August 1, 2015 - June 30, 2020Qualifications
Digital Marketing Certified
January 1, 2023 - July 28, 2025Digital Advertising Certified
January 1, 2023 - July 28, 2025Social Media Marketing Certified
January 1, 2023 - July 28, 2025LinkedIn Marketing Fundamentals
January 1, 2023 - July 28, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Education, Financial Services
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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