Carolina Serao

Managed Instagram and Facebook strategy, including content creation and publishing, and growing the audience through original and engaging posts. Maintained direct contact with national and European editors and interviewees, fostering strong media relationships. Published articles featuring prominent figures, including Andrea Fiorillo, President of the European Psychiatric Association. Advised on brand presentation and visual identity for the company’s website, ensuring alignment with editorial and audience goals.

Provided personalized sales consultations for luxury bridal and groom attire imported from around the world, collaborating with prestigious Italian brands like Loro Piana and leading international designers. Managed social media accounts via Meta Business Suite and designed the company's logo, boosting brand visibility and growing the client base by 20%. Developed and executed email marketing campaigns and paid social media ads, enhancing brand awareness, driving engagement to the website, and increasing online sales. Created SEO-optimized content for the company website, significantly improving search visibility and online reach. Organized high-impact trunk shows, in-store and digital showrooms, collecting over 5,000 contacts, later converted into qualified sales leads and private sales appointments. Led in-store sales and managed local and international deliveries, building strong client relationships and receiving consistently positive feedback.

Handled reservations, customer inquiries, deliveries, and payments in a high-volume restaurant setting, building lasting relationships with recurring guests, and helping maintain a welcoming and consistent customer experience. Collaborated with team members to ensure seamless service during peak periods.