I'm Victoria Larez, a Creative and strategic Brand & Visual Designer with 5+ years of experience building visual identities, designing digital content, and developing brand strategies for fashion brands, e-commerce, beauty, lifestyle and retail companies. I'm adept at turning ideas into polished, high-impact visuals that elevate brands and increase engagement. I have a strong background in art direction, social media design, visual storytelling, branding systems, and content creation, and I collaborate well with international teams to manage full creative cycles and deliver designs that meet both aesthetic and business goals.…

Victoria Larez

I'm Victoria Larez, a Creative and strategic Brand & Visual Designer with 5+ years of experience building visual identities, designing digital content, and developing brand strategies for fashion brands, e-commerce, beauty, lifestyle and retail companies. I'm adept at turning ideas into polished, high-impact visuals that elevate brands and increase engagement. I have a strong background in art direction, social media design, visual storytelling, branding systems, and content creation, and I collaborate well with international teams to manage full creative cycles and deliver designs that meet both aesthetic and business goals.…

Available to hire

I’m Victoria Larez, a Creative and strategic Brand & Visual Designer with 5+ years of experience building visual identities, designing digital content, and developing brand strategies for fashion brands, e-commerce, beauty, lifestyle and retail companies.

I’m adept at turning ideas into polished, high-impact visuals that elevate brands and increase engagement. I have a strong background in art direction, social media design, visual storytelling, branding systems, and content creation, and I collaborate well with international teams to manage full creative cycles and deliver designs that meet both aesthetic and business goals.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Graphic Designer and Social media strategy at SERVICIOS EN DESECHABLES C.A
February 1, 2024 - November 19, 2025
Graphic design and social media strategy for a services company.
Graphic Designer and Social media strategy at SERVICIOS EN DESECHABLES C.A
February 1, 2024 - Present
Responsible for graphic design and social media strategy to enhance brand presence.
Brand Designer at 5FEET Clothing Brand
October 1, 2022 - Present
Oversaw design production and brand visuals for clothing collections. Assisted with customer experience, order organization and branding touchpoints.
Graphic Designer at INDESPROMET
September 1, 2022 - Present
Led redesign projects for print and digital materials. Coordinated advertising visuals and ensured brand consistency. Supported production, layout and pre-press processes.
Brand Designer at OCEAN GLOBAL
June 1, 2022 - Present
Designed brand assets and visuals for digital platforms. Developed identity systems aligned with the company’s market positioning.
Graphic Designer, Branding and Social Media at 5FEET - CLOTHING BRAND
June 1, 2022 - November 19, 2025
Freelance graphic designer focusing on branding and social media for a clothing brand.
Graphic Designer, Branding and Social Media at 5FEET - CLOTHING BRAND
June 1, 2022 - Present
Worked as a Graphic Designer focusing on branding and social media management for the clothing brand.
Brand Designer at DAZI Clothing Brand
May 1, 2022 - Present
Created brand identity, logo system, color palettes and visual tone. Worked on full branding strategy for launch.
Creative Content Designer at Maryfé de Gárate (Chef)
February 1, 2021 - Present
Created content ideas, photography direction and brand visuals. Implemented trend research to elevate personal brand presence.
Graphic Designer and Social media strategy at BRUNI - PRODUCT
February 1, 2021 - November 19, 2025
Graphic design and social media strategy for a product line.
Graphic Designer and Branding at DAZI - CLOTHING BRAND
February 1, 2021 - November 19, 2025
Branding and graphic design for a clothing brand.
Graphic Designer and Social media strategy at BRUNI - PRODUCT
February 1, 2021 - Present
Lead graphic design and developed social media strategies for product branding.
Graphic Designer and Branding at DAZI - CLOTHING BRAND
February 1, 2021 - Present
Provided graphic design and branding support for the clothing brand.
Graphic Designer at Le Vapour E‑commerce
November 1, 2020 - Present
Designed digital assets, campaigns and coordinated advertising layouts. Developed product visuals and content for online shop.
Graphic Designer at MARYFÉ DE GÁRATE - CHEF
November 1, 2020 - November 19, 2025
Graphic designer handling branding and social media for a chef's brand.
Graphic Designer, Branding and Social Media at MARYFÉ DE GÁRATE - CHEF
November 1, 2020 - Present
Handled graphic design, branding, and social media management duties for the chef's personal brand.
Graphic Designer and Branding at LE VAPOUR - E-COMMERCE
September 1, 2019 - November 19, 2025
Graphic designer and branding for an e-commerce business.
Graphic Designer and Branding at LE VAPOUR - E-COMMERCE
September 1, 2019 - Present
Performed graphic design and branding services for the e-commerce business.
Social Media Designer at Various Local Brands
January 1, 2019 - December 31, 2020
Generated content ideas, branding visuals and coordinated ads. Created photography-based content and managed social media aesthetics.

Education

Institute of Design in Caracas at Institute of Design in Caracas (IDC)
July 1, 2019 - July 31, 2019
at Institute of Design in Caracas (IDC)
July 1, 2019 - November 19, 2025
Graphic Design at Institute of Design of Caracas (IDC)
January 11, 2030 - July 1, 2019

Qualifications

Pro Painter (digital illustration & conceptual sketching)
January 11, 2030 - December 3, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Travel & Hospitality, Other, Software & Internet, Education, Professional Services

Skills

Experience Level