I am a passionate and innovative product designer dedicated to solving complex challenges through creativity and strategic thinking. My hands-on approach ensures every project is carefully crafted from the initial concept to final execution. With a strong portfolio focused on high-concept, user-focused designs, I strive to push boundaries and deliver impactful solutions. I have experience leading feasibility studies, creating advanced surface models for automotive trends, and founding projects aimed at environmental restoration. I enjoy collaborating with stakeholders and end-users to refine designs and am motivated to continuously develop my expertise in product design while expanding my creative capabilities.…

Alexander Croasdell

I am a passionate and innovative product designer dedicated to solving complex challenges through creativity and strategic thinking. My hands-on approach ensures every project is carefully crafted from the initial concept to final execution. With a strong portfolio focused on high-concept, user-focused designs, I strive to push boundaries and deliver impactful solutions. I have experience leading feasibility studies, creating advanced surface models for automotive trends, and founding projects aimed at environmental restoration. I enjoy collaborating with stakeholders and end-users to refine designs and am motivated to continuously develop my expertise in product design while expanding my creative capabilities.…

Available to hire

I am a passionate and innovative product designer dedicated to solving complex challenges through creativity and strategic thinking. My hands-on approach ensures every project is carefully crafted from the initial concept to final execution. With a strong portfolio focused on high-concept, user-focused designs, I strive to push boundaries and deliver impactful solutions.

I have experience leading feasibility studies, creating advanced surface models for automotive trends, and founding projects aimed at environmental restoration. I enjoy collaborating with stakeholders and end-users to refine designs and am motivated to continuously develop my expertise in product design while expanding my creative capabilities.

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Language

English
Fluent

Work Experience

Advanced Designer at Bailey of Bristol
January 1, 2023 - Present
Led feasibility studies to identify market gaps and develop bold, user-centric designs aligning with Bailey's manufacturing capabilities. Utilised advanced surface modelling techniques to create distinctive mouldings aligned with current automotive trends, ensuring market appeal and manufacturability. Presented design concepts using physical prototypes, renderings, and 3D animations, engaging upper management and end-users to gather feedback and refine designs.
Designer & Founder at Project Seavive
December 31, 2023 - July 28, 2025
Founded the Seavive project to create an accessible solution for seagrass restoration. Independently designed, tested, and prototyped the system across multiple UK locations, refining effectiveness through hands-on research and user-centered design. Engineered the product for cost-effective mass production via rotational molding, utilizing a symmetrical mold and recycled materials. Secured funding from local charities and organizations, successfully deploying multiple units along the coastline. Developed a scalable and sustainable approach to restoring vital seagrass ecosystems.
Junior Designer at Evo Motion Design
December 31, 2020 - July 28, 2025
Designed and engineered innovative, functional interiors for custom vans. Conducted extensive research on customer needs, industry trends, and best practices. Collaborated with a team of craftsmen and engineers to bring concepts to life. Ensured high-quality, safe, and error-free final products through iterative testing and revision.

Education

1:1 BSc (HONS) at Bournemouth University
January 1, 2017 - December 31, 2021

Qualifications

Solidworks CSWA & CSWP
October 1, 2022 - October 31, 2022

Industry Experience

Manufacturing, Consumer Goods, Non-Profit Organization, Professional Services
    paper Portfolio 2025
    My experience spans feasibility studies, advanced surface modelling for automotive manufacturing, and environmentally focused product development. I bring over a decade of expertise in SolidWorks, combined with rendering and visual communication skills using KeyShot and the Adobe Creative Suite (Photoshop, Illustrator, InDesign). Well-versed in design thinking, iterative design, and sustainable design practices, I apply DFM and DFA principles to develop products that are both user-focused and production-ready. I regularly produce concept sketches, 3D CAD models, detailed 2D drawings, prototypes, and product visuals. With strong communication and project management skills, I excel at collaborating with cross-functional teams, presenting ideas to both technical and non-technical stakeholders, and delivering high-quality design solutions on time and to spec.…